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March 2012 AdSense Earnings & Observations

     
3:07 pm on Mar 1, 2012 (gmt 0)

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Well, my February was all over the place, very similar to The Himalayas in profile!
7:23 am on Mar 22, 2012 (gmt 0)

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Yesterday just closed with no update of any kind to click count or earnings. Things still unchanged from early yesterday. Earnings only about 17% of average, though all other metrics normal. Huh? There's just no way. That's messed up. :-|
2:11 pm on Mar 22, 2012 (gmt 0)

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Completely fubard Wednesday...Absolutely no way were my UK impressiosn 50% of average with clicks and earnings at ZERO!
3:34 pm on Mar 22, 2012 (gmt 0)

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Something was wrong yesterday. Closed at higher than normal impressions for that day off the week with 50 percent less clicks. Starting to get upset. Never seen it like that yet as long as I have been with adsense.
3:47 pm on Mar 22, 2012 (gmt 0)

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A few days ago I received one large value click. Others have suspected that these kinds of clicks may actually be several combined. Given the not-anywhere-near-real-time reporting I'm seeing for (well, a long time now!), I'm beginning to think this makes sense. Perhaps these "super clicks" are also cumulative totals spanning several days too.
4:12 pm on Mar 22, 2012 (gmt 0)

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Play_Bach I have noticed that too in the past. That could very well be. I better get one huge super click this week for yesterdays mess.
4:14 pm on Mar 22, 2012 (gmt 0)

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I've never heard that specifically, but it wouldn't surprise me. Might explain why occasionally I get a four or five dollar click on a link unit.
4:22 pm on Mar 22, 2012 (gmt 0)

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Super clicks? Seems like i got quite a few of those this year - baffled me and still wondering.

A new Adsense fog strategy to defuse SEO hunts for the big clicks?
4:57 pm on Mar 22, 2012 (gmt 0)

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The combining of clicks for a "super click", really? wow - the start of a new (silly) adsense mythology...

I can't wait to see where this spins.
5:10 pm on Mar 22, 2012 (gmt 0)

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I've been getting superclicks in the past few days. I'll have one below average day, then the following day, the first click or few of the day pays way above normal. I seem to be bouncing between good day, bad day.
5:12 pm on Mar 22, 2012 (gmt 0)

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It won't spin anywhere; there's no way to confirm or deny it.

But I do know it happens in domain parking, and domain parking is based on PPC (same as AdSense).

So it wouldn't surprise me if it happens in AdSense. But, as I said, there will probably never be any way to know for sure.
7:04 pm on Mar 22, 2012 (gmt 0)

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All but dead today. Haven't seen it this bad, ever.
7:27 pm on Mar 22, 2012 (gmt 0)

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Bad day.
7:33 pm on Mar 22, 2012 (gmt 0)

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Impressions climb, CTR 0. Click stats stuck perhaps? Click dump coming? I hope so.
8:49 pm on Mar 22, 2012 (gmt 0)

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BAFFLED! Still 0% CTR? If things aren't stuck, then something really wrong is going on!
10:42 pm on Mar 22, 2012 (gmt 0)

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Still completely stuck here. Anybody else having a normal AdSense day?
10:47 pm on Mar 22, 2012 (gmt 0)

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Still stuck with 0% CTR?
11:24 pm on Mar 22, 2012 (gmt 0)

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Anybody else having a normal AdSense day?


Now there's an oxymoron!
12:30 am on Mar 23, 2012 (gmt 0)

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Anybody else having a normal AdSense day?
So far, it is the 2nd best day of the month. May even end up being the best. Stange though, as it is thurday, and they are not normally my best days. Not complaining though.
12:44 am on Mar 23, 2012 (gmt 0)

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I dont like to say till the next day, but im over 50 percent earnings over yesterday and yesterday was super bad. Still not good overall but normal for what is normal this month. Still waiting for the super clicks.
3:09 am on Mar 23, 2012 (gmt 0)

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Seriously messed up. Dire. Depressing. What is going on in AdSense land?
8:03 am on Mar 23, 2012 (gmt 0)

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Yesterday was easily my best day in March, though the day before that was one of my poorest.
9:57 am on Mar 23, 2012 (gmt 0)

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ctr back to well below 1% :(
11:01 am on Mar 23, 2012 (gmt 0)

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Just a complete and utter mess, I earned 38% more on Xmas Day. Click volume so far this month is 82.55% of February 2012 and 40.28% of the same period March 2011.

This programme is dying for me, the last four day's CTR has dropped by 23.15% alone.

If, I write IF, this is happening across the entire AdSense network then G are in big trouble however IF they're still doing well in some sectors yet badly in mine and a few others, the question has to be asked why is this happening?

Is it ad-blindness, has the average user decided upon their regular shopping sites and simply can't be bothered to try anywhere new? Certainly the economics in some countries must be affecting AdSense however why is it that many of us (on several forum boards) see poor results all at the same time?

It's just too co-incidental to be one sector alone.
11:08 am on Mar 23, 2012 (gmt 0)

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If it is ad-blindness, alter your colours etc. I am always playing with it. Different colours, sizes, allow 3rd party, deny 3rd party. That's what I do. YMMV
11:18 am on Mar 23, 2012 (gmt 0)

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> Just a complete and utter mess

For me too. There's just no way people change behavior this fast, no way. Something is screwed up with AdSense - hope they fix it.
1:19 pm on Mar 23, 2012 (gmt 0)

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> Just a complete and utter mess

Makes me glad I never quit my business to go full time into Adsense. Time to rev up the ol' B&M business. Even if business slows, at least I KNOW why it's slowing!
1:34 pm on Mar 23, 2012 (gmt 0)

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If, I write IF, this is happening across the entire AdSense network then G are in big trouble


I may have got this completely wrong, in which case I will be told. Anyway, here are my thoughts. Google, I believe, runs AdSense and AdWords.

Just because AdSense publishers aren't doing so well, why should Google be in trouble? Google takes money from advertisers, and I assume that this money is taken up front.

Advertisers' money can be (and probably is) invested to make more money. AdSense publishers don't pay anything to Google, they just help empty Google's coffers because Google pays them.

Protecting advertisers and giving them the maximum ROI helps keep the money keep coming in. If advertisers are happy, they keep paying to advertise. Google is actively protecting advertisers by invalidating clicks that they don't believe will 'perform'. This must be good for advertisers and so they keep giving their business to Google. They now only pay for some, not all, clicks. This doesn't help AdSense publishers, but I guess it is of little significance to Google. Google hangs on to more of the advertising money by paying out less. I know that Google takes a cut of publishers' money but it is relatively small.

If publishers were doing really well, then advertisers budgets would be depleted a lot quicker. If they didn't think they were getting a decent ROI they would stop advertising with Google and that wouldn't be good for Google's business.

As I see it, with the same company managing advertisers and publishers there is a conflict of interest. If one group does well, the other suffers. If I was running a company I would protect whichever party paid me the money, in this case, advertisers.
1:34 pm on Mar 23, 2012 (gmt 0)

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If it is ad-blindness, alter your colours etc.


When I refer to ad-blindness I mean people are subconsciously ignoring ads regardless of colours.

Why do I say this?

Because I know I do it...I have actually been testing out this idea and the fact is that I am doing it.

If this is correct then this must be having a profound affect upon CTRs for text ads, well designed image ads are much harder to automatically ignore.
1:56 pm on Mar 23, 2012 (gmt 0)

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I don't think it's any one thing; I think it's a lot of things. And it's not happening everywhere. And while some of it is Google (*cough* stalker ads *cough*) not all of it is. So there's no one entity we can point our gun at and yell "fire." It'd be a lot easier (or at least a bit more satisfying) if there were.
2:58 pm on Mar 23, 2012 (gmt 0)

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I agree it's many things together adding up to the current situation.

In the past - as an Adwords advertiser - I've seen Ad budgets on the content network run out terribly fast if Ads were not targeted very very strictly. Adword green-horns were simply eaten alive and there were lots of them with little to no "invalid click" protection.

Now it's the opposite - there's a lot of invalid click processing. Hence the click dumps, statistics lag, Adsense tweaks etc.

Also lots of Adsense publishers have joined up. Performance ranking to route the better paying ads to the better positioned internet billboard must take a lot more processing. Meaning when ranked down lower it will take longer to get backup up.

With the continuous tweaks to Google (Panda etc) and the Adsense system there's little stability to be expected for now - IMHO.
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