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March 2012 AdSense Earnings & Observations

     
3:07 pm on Mar 1, 2012 (gmt 0)

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Well, my February was all over the place, very similar to The Himalayas in profile!
3:49 pm on Mar 29, 2012 (gmt 0)

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I have the same as this time last year, but with fewer adverts on fewer sites.
However, my earnings would have been far better if I saw related adverts.
3:51 pm on Mar 29, 2012 (gmt 0)

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Despite being repeatedly mauled by an angry Panda over the last year my AdSense earnings for March 1-28, 2012 are at 98.75% of March 1-28, 2011 even though I only have 71% of the traffic.

I'm OK with that.
3:55 pm on Mar 29, 2012 (gmt 0)

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I'm also at 70% of last March but with the same level of traffic.
4:36 pm on Mar 29, 2012 (gmt 0)

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38.5% of last March
EPC 92.3%
CTR 63.16%

Today I've replaced more than 10,000 AdSense slots with my own ads.

Surprisingly the past two days have been my second and third highest earning days of the month with click volume at 130.4%!

Crazy, crazy days.
9:57 pm on Mar 29, 2012 (gmt 0)

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3 hours no joy er clicks...
12:35 pm on Mar 30, 2012 (gmt 0)

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Haven't seen stats move in an hour or so, and made more by 6AM than all day yesterday. Further reason to think all clicks aren't counted immediately.
2:39 pm on Mar 30, 2012 (gmt 0)

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Seems to be pretty stuck here. Yesterday was okay - clicks were way, way down, but CTR was good. Today I'm just hoping it's bad reporting; fingers crossed for a click dump. This latter half of March is nearly on par with a year ago, and as I'd been improving month upon month, I feel like I've made a big step backwards. Hopefully next month will bring some new advertisers with decent budgets.
3:27 pm on Mar 30, 2012 (gmt 0)

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Yesterday earnings closed at 15% of average. Horrible. Stats today so far are dead here too. :-|
4:12 pm on Mar 30, 2012 (gmt 0)

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Things seem stuck at the moment, but the last week or so has been pretty good. Yesterday I had the best CPC day ever (along with below average CTR) -- no idea why. I sometimes wonder if Google saves high value clicks for review and processes them all at once. Looks like March will be an around average month for me overall.
4:21 pm on Mar 30, 2012 (gmt 0)

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Two days a bit below average - traffic the same, CTR the same, CPC a bit down.

The adsense beast responds below average to incoming clicks, must be busy with processing invalid clicks.

Wondering what would happen if lots of inviting / relevant ads start appearing world wide. Will the new much more STRICTER adsense collapse under the resulting click pressure?

Seems to me the average click rate must be at a low given the state of the economy. Less advertisers, less moms & dads with money in their pockets.

If Adsense already is lagging in the low season...
5:35 pm on Mar 30, 2012 (gmt 0)

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Having quite a nice day.
6:38 pm on Mar 30, 2012 (gmt 0)

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> Having quite a nice day.

Kudos to you netmeg. Don't know how you do it, but glad to hear SOMEBODY on this board is still doing well. :-)
7:24 pm on Mar 30, 2012 (gmt 0)

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Also having quite a nice day, highest CTR of the year so far. Well on the way to best day of the year.
8:25 pm on Mar 30, 2012 (gmt 0)

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This is probably the worst day ever in 8+ years. My clicks are either stuck or ridiculously low.
9:36 am on Mar 31, 2012 (gmt 0)

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Clobbered again.
1:16 pm on Mar 31, 2012 (gmt 0)

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Wow, March has been the strongest month ever for me. Of all the Panda updates the past two have lead to much higher earnings, high EPC and steady CTR (In the past I'd see a drop in CTR after a traffic rise).
1:42 pm on Mar 31, 2012 (gmt 0)

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March is about the same as February in revenue, Though the middle 2 weeks where pretty good in CTR & Clicks with a slow start and ending.
1:59 pm on Mar 31, 2012 (gmt 0)

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The last four days have been the most consistent of March for me, all well above the month's average and at 120% of 2012's daily average.

However todays is a total bust, I'm hoping that stats are well and truly stuck aince nothing looks right at all, every metric has jumped off the cliff!
2:59 pm on Mar 31, 2012 (gmt 0)

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Beeeee-zarre.

Everything ground to a halt last night; I happened to be awake just before end of day and it was still stuck (although at a pretty good sticking point) A few minutes ago I noticed they *doubled* everything for yesterday; clicks and earnings. So I got a click dump this morning that they attributed to yesterday.

I didn't win the lotto (I don't think - haven't checked yet), so I'll take it.
6:33 pm on Mar 31, 2012 (gmt 0)

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Stuck or what?
1:20 am on Apr 1, 2012 (gmt 0)

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> Stuck or what?

Mine haven't moved for at least eight hours, maybe more.
2:12 pm on Apr 1, 2012 (gmt 0)

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My March 2011 showed the painful effects of a Panda v1.0 mauling but one year later the healing has taken hold. Comparing year to year, March 2012's total impressions were slightly lower but RPM and revenues were up 60%.
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