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March 2012 AdSense Earnings & Observations

     
3:07 pm on Mar 1, 2012 (gmt 0)

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Well, my February was all over the place, very similar to The Himalayas in profile!
10:37 am on Mar 5, 2012 (gmt 0)

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Well the beers in the pub didn't help the click count either and I have a hangover. Earnings closed under 10% of average.
10:39 am on Mar 5, 2012 (gmt 0)

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AdSense is so far down for me that I'm only looking the next morning to review metrics.

Compared to March 1-4 2011 so far:

CTR 46.8%
eCPM 45.7%
Earnings 34.4%

No wonder some are having to lay-off staff, if I didn't do the AdSense thing by myself I couldn't justify paying anyone.

I've been creating new ads for my own products since I have a substantial increase in real world production happening and will now slowly be replacing selected AdSense placements with them, probably in the region of 50% of AdSense Page Impressions initially.

Some of it may be the economy however I've experienced the 50% slashing of CTR overnight to know I've been targeted for something else...and I haven't a clue what that something is.

I've played by Google's AdSense rules since day one, now we're going to play by mine.
2:55 pm on Mar 5, 2012 (gmt 0)

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Husky, if I had a dollar for each time you threatened to remove adsense...well, I'd be earning more from huskypupsense than adsense! <grin>
3:31 pm on Mar 5, 2012 (gmt 0)

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Aha!

This time I'm not threatening to remove AdSense, they're removing themselves from the game because they're no longer in it and I need the space.

Actually, to be honest, it's purely coincidental as well that we've been installing new factory production equipment etc which is coming on-line during this month and available for shipments from April onwards.

What does this mean to me?

Quite simply for every order I ship I earn 35X, yes 3,500% more than my current AdSense daily earnings' rate and my new capacity will be one order per day.

It's a no-brainer, I've been screaming for this extra production for ages and now I can insert my ads in the prime spots and leave AdSense to fiddle about with its algo as it pleases.

There may be one slight question in the near future. What happens when I sell all this new production? Do I leave my ads in place or put AdSense back?

That's almost another no-brainer, once AdSense has gone, it's gone, unless they offer me a very attractive eCPM deal :-))

Yeah, and that ain't going to happen!

I much prefer the real world to the cyber one.
5:22 pm on Mar 5, 2012 (gmt 0)

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I much prefer the real world to the cyber one.


Me too. With Panda, and other google interventions, privacy issues, hacking and a whole lot more, particularly in the last year, the Internet has become a much darker, unpleasant place in so many ways... I spend probably 90% less time on the Internet than I used to, and if it wasn't for business reasons, it would be even less.

Oddly enough, our adsense earnings doubled in Jan/Feb compared to Nov/Dev but it's hard to get excited, since it's still down 70% from the good old days.
6:33 pm on Mar 5, 2012 (gmt 0)

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> the good old days.

I hear that! Depressing now in 2012 to see it take five days to earn 50% of what one day used to do not too long ago.
8:34 pm on Mar 5, 2012 (gmt 0)

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Either lagged or dead. I got a Google Adwords voucher in the mail today. If these bozos can banjax what was a viable and productive revenue model for webmasters, just what would they do to my credit card? I don't think that I can afford to find out!

Regards...jmcc
11:36 pm on Mar 5, 2012 (gmt 0)

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This thread is lumping all types of sites into one, it's like comparing apples with the planet pluto :)

Broken down by site type I see some rising and others falling, overall my mix resulted in stable earnings with a slight spike on and around Feb 6th.
12:18 am on Mar 6, 2012 (gmt 0)

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Here we are again. Over two hours now: Ad serving and pageviews like normal, no clicks, across numerous-numerous properties. Historically speaking, impossible.

You know, it'd be fine if they'd communicate. Something like: "We know you're used to 10 minute updates on your pageviews, clicks and revenues (because we're good like that). But we're going to just report pageviews for a few hours starting now and freak you out. And then maybe there will be no click dump at all after you're done wasting hours of content-writing time checking your network for bugs/malicious software (unnecessarily) because Mercury was in retrograde during those few hours and any clicks on ads were worthless/invalid for adveristers (which we'll be refunding) so there was no real revenue generated in the first place - Have a nice day."
1:07 am on Mar 6, 2012 (gmt 0)

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Yup same here no clicks for over two hours so you are not alone ...
1:31 am on Mar 6, 2012 (gmt 0)

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Been a lot more than two hours here.

Pageviews counting although going backwards on occasions. Clicks and earnings have stayed the same for the last 7 hours at least.

Not holding out too much hope for a click dump either despite my own stats showing clicks across numerous sites.

Why I put up with this stress I do not know!
1:32 am on Mar 6, 2012 (gmt 0)

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it's like comparing apples with the planet pluto
Pluto isn't a planet anymore. It got downgraded over a year or so ago. :)
1:37 am on Mar 6, 2012 (gmt 0)

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Dead for me too.
1:39 am on Mar 6, 2012 (gmt 0)

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Pluto isn't a planet anymore. It got downgraded over a year or so ago. :)


Why? Did it violate Google's TOS? Did Google ban it?
;)
2:28 am on Mar 6, 2012 (gmt 0)

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Given the mess that they've made of Adsense, isn't it obvious that these people couldn't find Uranus with both hands and Google Sky app. :)

Regards...jmcc
2:50 am on Mar 6, 2012 (gmt 0)

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Make it easy on yourselves. ASSUME that reporting is no longer real time, at least not as real as it used to be. Personally, I think the whole system is just too complicated now, plus too rife with fraud that needs to be detected - can't be done in ten minutes on this scale. Nobody else (on much smaller scales) can report so quickly.
4:02 am on Mar 6, 2012 (gmt 0)

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The ads being shown are rubbish. Talk about untargeted - ads for products completely unrelated. Google has lost control of their own engine and it's showing in the search results, in adsense earnings, and in webmasters crying for sanity!
4:16 am on Mar 6, 2012 (gmt 0)

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Thanks netmeg, you're right (as usual). I've long wondered why Google just doesn't come right out and tell us not to bother checking stats anymore, or just abandon offering publishers stats altogether and just send us our cut at the end of the month.
4:59 am on Mar 6, 2012 (gmt 0)

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same here, no real time update today. that is the first time ever for me.
5:46 am on Mar 6, 2012 (gmt 0)

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So what we have really noticed is that when Adsense went to "horrible mode" a month or so ago, in was the same time that Adwords was changed so that advertisers used daily limits, instead of monthly limits.

You can see it in our CTR too. For the first half of the day we're making the big bucks, and the CTR is high - then around 3-4PM MST the CTR starts dropping and drops all night until it's half the earnings we used to make.
5:49 am on Mar 6, 2012 (gmt 0)

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Also, Adwords is going to be changing their bidding and capping of budgets yet AGAIN! and we're hoping this time they won't screw us Adsense users even more.

But Google is certainly out save their advertisers more money and pay Adsense publishers less - I can just hear them talking about the change coming last year in their shiny boardrooms knowing that the hard working publishers were going to get royally screwed with their new Adwords changes.
6:16 am on Mar 6, 2012 (gmt 0)

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we're hoping this time they won't screw us Adsense users even more.

If we earn less, Google earns less - I don't see a reason why they would want to conspire to do something that harms them just as well.

When someone is unhappy with their AdSense revenue from their websites, it may just be the case that they have been replaced by better positioned websites.
6:49 am on Mar 6, 2012 (gmt 0)

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@Terry, that potential Adwords connection is one I did not make, but it could make a TON of sense on a few projects in regards to what I am consistently seeing. I need to look into this more...

One day it would be cool to wake up and hear about some great news for PUBLISHERS. Is that too much to hope for though lol?
1:22 pm on Mar 6, 2012 (gmt 0)

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AdSense is *tightly* woven in with AdWords - it has to be. Any change they make to one side pretty much by definition has some effect on the other, even indirectly. And it's long been my belief that you really need to understand how AdWords works in order to get the most out of AdSense.
2:03 pm on Mar 6, 2012 (gmt 0)

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Just got my payment update for Feb... this time they culled 25 bucks off the top... every month they are taking more and more... when will it end...
2:14 pm on Mar 6, 2012 (gmt 0)

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Here's March and the floor has dropped out from under me. :(
3:08 pm on Mar 6, 2012 (gmt 0)

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You do have to wonder whether this appearance of a prolonged hiatus lately has become a lasting feature. Yesterday, after a lengthy stall, FWIW, I had a very nice click dump that yielded my best day in several weeks. Today, another long stall.

Like many others though, my revenues are down to about 40% of what they were a year ago despite increased traffic.
5:03 pm on Mar 6, 2012 (gmt 0)

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Yesterday earnings closed back up to the 50% mark. No idea what happened the day before, but 10% was as low as I've seen it get in awhile. Still holding out hope that March will beat February and January numbers (shouldn't be too hard to do - their earnings were awful!).
5:16 pm on Mar 6, 2012 (gmt 0)

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You do have to wonder whether this appearance of a prolonged hiatus lately...

I'm not sure what you mean when you say prolonged hiatus?

What has been missing for any prolonged period lately, beyond yesterdays slow stats?

Seems to me that when AdSense started, it was common to hear/read here that stats might not settle for 24 - 48 hours after the day ended.

Maybe we all just got really comfy with rapid stats.
.
2:13 pm on Mar 7, 2012 (gmt 0)

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and back down to 35% earnings for yesterday. :-(
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