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March 2012 AdSense Earnings & Observations

     
3:07 pm on Mar 1, 2012 (gmt 0)

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Well, my February was all over the place, very similar to The Himalayas in profile!
9:17 am on Mar 19, 2012 (gmt 0)

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Yesterday earnings again down, just 45% of average. Lately my attempts to turn things around to where they once were pre Panda reminds me of trying to start a fire with wet matches.
4:21 pm on Mar 19, 2012 (gmt 0)

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low ctr killing my stats, thinking about adjusting my sites to black ads since I'm annoyed with this google predominated hover ads color.
8:56 pm on Mar 19, 2012 (gmt 0)

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low ctr killing my stats


To me, low CTR is a sign of irrelevant ads. "Interest based" ads maybe?

I was researching motherboards and hard drives last week and noticed when I visited other totally unrelated sites, ads for both items. I already had my information, I could have already made my purchase.

Those ads were a waste of space for those publishers as far as I was concerned.

"Interest based" ads are a dumb idea.

"Yes, look at that ad, I purchased that the day before yesterday".
9:03 pm on Mar 19, 2012 (gmt 0)

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On a related note, based on what I see this morning, I'd like to welcome Craigslist to the world of targeted ads on its site pages.


Speaking of which, does anyone know where Craigslist is getting those ads - is it from some ad network that is now competing with AdSense?

FarmBoy
3:25 am on Mar 20, 2012 (gmt 0)

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Another day of early reporting followed by nothing. Click count hasn't budged for hours and hours.
7:17 am on Mar 20, 2012 (gmt 0)

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In the past three or four days, earnings have really dropped. Yesterday was one of my worst days in a long, long time. Still getting the numbers, but clicks and CPC taking a downward turn. Many of the adverts are looking a bit pathetic, though of course I don't know what visitors themselves see.
7:25 am on Mar 20, 2012 (gmt 0)

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In the past three or four days, earnings have really dropped.
Same as.
Yesterday was one of my worst days in a long, long time.
Same as.

I've had one great day this month, and that was only because the CPC was high for that day. If it carries on, I will pull Adsense from another site, and that will make three in total. Their loss, not mine.
11:10 am on Mar 20, 2012 (gmt 0)

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Yesterday was yet another 40% average earnings day. So far, not one average day all month.

The scene with Ed Helms screaming hysterically in the back of a police car in "The Hangover" sums it up
[youtube.com...]
11:21 am on Mar 20, 2012 (gmt 0)

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For my spanish sites (Spain), yesterday was a disaster, Iīm tired of this, donīt know what to do about it. Are there any good alternative to Google monopoly?
4:17 pm on Mar 20, 2012 (gmt 0)

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Yesterday, bad, today is moving slow.
5:32 pm on Mar 20, 2012 (gmt 0)

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I haven't been here in a while and came back to find out why my Adsense ads are in the dirt. I'm not talking on top of the dirt...I'm talking never before seen this low in the 10 years I've been with Adsense. When reading through the posts I noticed there isn't one instance saying that "things have picked up". I noticed the ads on my site are not coordinating to the content...nor anything that is interesting to be (interest based). I've been doing this a very long time and must say...something is amiss!
5:41 pm on Mar 20, 2012 (gmt 0)

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I said slow. I'd like to rephrase. Today is dead. 0.09% CTR? The impressions climb and no clicks. There must be a dump coming, or today will be in the dump.
5:51 pm on Mar 20, 2012 (gmt 0)

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@clearvision

Welcome back to the club!

> When reading through the posts I noticed there isn't one instance saying that "things have picked up".

netmeg and Atomic both report that they're still doing well with AdSense and then there's... uh... netmeg and Atomic (oh yeah, I already said them...). Anyhow, you're right - most of the rest of 'us' here haven't fared as well.
7:55 pm on Mar 20, 2012 (gmt 0)

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Hi clearvision

Well, I was going to leave this until tomorrow but just to let you know how well I'm doing with AdSense this month.

March 1-19 2012 v 2011 - 36.8%

Yep, that's a 63.2% reduction in earnings/pay cut/whatever one wants to describe it.

If I had staff to pay they would have gone last May 2011.
8:11 pm on Mar 20, 2012 (gmt 0)

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I'll go against the trend and say yesterday was one of the best days of the "modern AdSense era".

Good CTR and when I have good CTR, I have good EPC.

Of course yesterday was nearly 3X the day before.

Now if only I could de-Panda my potential traffic AND have relevant ads every day, I'd be a very happy chappy.
8:40 pm on Mar 20, 2012 (gmt 0)

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Heh, I actually reported an ad on my own site today - it was blank except for the arrows. Last time that happened, AdSense told me to report it to AdWords.

#meow
8:54 pm on Mar 20, 2012 (gmt 0)

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March 1 - 19, 2011 vs March 1 - 19, 2012.

I'm down by a whole 2.1%
9:00 pm on Mar 20, 2012 (gmt 0)

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I have had pretty steady increases in traffic and revenue over the past year. However, about 2 weeks ago started a sudden drop in traffic along with earnings. My RPM (or whatever they call it these days) dropped by about 30%, so revenue dropped more than would have been expected from the drop in traffic alone.

It is possible that the traffic I lost was from my higher revenue pages, but yesterday and so far today it seems like I've had a return of my RPM to more normal levels but still with lower traffic.

I think something pretty significant is going on right now with both adsense and the main SERPs.

I am wondering if adsense is doing more testing of different ads which has caused lower ctr and revenue the past 2 weeks. Some of the ads don't look too enticing for visitors of my pages - and these are not interest based ads.
10:31 pm on Mar 20, 2012 (gmt 0)

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My numbers are actually up on March 2011, however it does seem to be getting more and more volatile (the difference between the best and worst days is now greater).

March and April are always my worst months for Adsense anyway.
10:37 pm on Mar 20, 2012 (gmt 0)

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I'm down by a whole 2.1%

lucky you... i'm down by a chunky 50% at least.
4:10 am on Mar 21, 2012 (gmt 0)

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March 1-19, 2011 compared to March 1-19, 2010: down 16.5%

March 1-19, 2012 compared to March 1-19, 2011: up 46%

Thanks to a Panda bounce-back that kicked in late July of 2011.
4:33 am on Mar 21, 2012 (gmt 0)

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Ads must have been terrible today. Crazy low numbers. :-(
5:02 am on Mar 21, 2012 (gmt 0)

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<mod>
Just a reminder that this thread is about stats and the fluctuations of AdSense only.

If you have new topics, such as interest based ads, attending AdSense in your City, etc., please start a new thread so people not interested in stats will find your topic.

Thanks
</mod>
7:58 am on Mar 21, 2012 (gmt 0)

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I"m getting 2 cent clicks when it's usually 20 - 40 cents. Only certain domains. Smart priced or just the market right now?
8:07 am on Mar 21, 2012 (gmt 0)

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Tuesday was good, a decent ctr, resulting in good earnings.
11:10 am on Mar 21, 2012 (gmt 0)

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As of 3/20/12
Page views up 19.3%
Clicks down 45.6%
CTR down 42.5%
Earnings down 49.4%

Started in Oct. gets worse every month.
Old dominating niche sites with continued new content added on reg basis

Sites sending customers to business increasing.

Adsense is the only negative.

Looking for other income generating opportunities. Any suggestions?

Adsense getting to be waste of time.
11:23 am on Mar 21, 2012 (gmt 0)

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Tuesday was easily my best day of March so far with earrnings at 138% of March average.

It was mostly down to my EPC at 129% since my click volume and CTR were completely average. Most countries were about or just above average however Australia stood out at 603%.!.!.! a very unusual day's earnings from Oz for me with an EPC of 174.4%.

I bet today's equinox with be a bummer.
7:22 pm on Mar 21, 2012 (gmt 0)

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Oh! Just been to have a look and it would appear that today's click volume hasn't changed since my post above this morning!

Anyone else? Stuck-in-the-mire one could write:-)
12:46 am on Mar 22, 2012 (gmt 0)

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Click count stuck here most of the day too. Can't say I'm surprised anymore as this seems to be the norm these days. Currently right on track for another low earner. :-(
1:46 am on Mar 22, 2012 (gmt 0)

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Impressions ok here but click count is big time bad. Hope there is a click dump.
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