To me, low CTR is a sign of irrelevant ads. "Interest based" ads maybe?
I was researching motherboards and hard drives last week and noticed when I visited other totally unrelated sites, ads for both items. I already had my information, I could have already made my purchase.
Those ads were a waste of space for those publishers as far as I was concerned.
"Interest based" ads are a dumb idea.
"Yes, look at that ad, I purchased that the day before yesterday".
In the past three or four days, earnings have really dropped. Yesterday was one of my worst days in a long, long time. Still getting the numbers, but clicks and CPC taking a downward turn. Many of the adverts are looking a bit pathetic, though of course I don't know what visitors themselves see.
In the past three or four days, earnings have really dropped.
Yesterday was one of my worst days in a long, long time.
I've had one great day this month, and that was only because the CPC was high for that day. If it carries on, I will pull Adsense from another site, and that will make three in total. Their loss, not mine.
I haven't been here in a while and came back to find out why my Adsense ads are in the dirt. I'm not talking on top of the dirt...I'm talking never before seen this low in the 10 years I've been with Adsense. When reading through the posts I noticed there isn't one instance saying that "things have picked up". I noticed the ads on my site are not coordinating to the content...nor anything that is interesting to be (interest based). I've been doing this a very long time and must say...something is amiss!
> When reading through the posts I noticed there isn't one instance saying that "things have picked up".
netmeg and Atomic both report that they're still doing well with AdSense and then there's... uh... netmeg and Atomic (oh yeah, I already said them...). Anyhow, you're right - most of the rest of 'us' here haven't fared as well.
I have had pretty steady increases in traffic and revenue over the past year. However, about 2 weeks ago started a sudden drop in traffic along with earnings. My RPM (or whatever they call it these days) dropped by about 30%, so revenue dropped more than would have been expected from the drop in traffic alone.
It is possible that the traffic I lost was from my higher revenue pages, but yesterday and so far today it seems like I've had a return of my RPM to more normal levels but still with lower traffic.
I think something pretty significant is going on right now with both adsense and the main SERPs.
I am wondering if adsense is doing more testing of different ads which has caused lower ctr and revenue the past 2 weeks. Some of the ads don't look too enticing for visitors of my pages - and these are not interest based ads.
Tuesday was easily my best day of March so far with earrnings at 138% of March average.
It was mostly down to my EPC at 129% since my click volume and CTR were completely average. Most countries were about or just above average however Australia stood out at 603%.!.!.! a very unusual day's earnings from Oz for me with an EPC of 174.4%.