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November 2011 AdSense Earnings & Observations

     
10:44 am on Nov 1, 2011 (gmt 0)

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My October 2011 ended with earnings at 45% and Page Impressions at 91.4% v October 2010. I can't imagine what G will do to me later this month running up to Thanksgiving and Xmas!
9:05 pm on Nov 14, 2011 (gmt 0)

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Yesterday I earned... One...Hundred...Million...Dooooolars.
12:56 am on Nov 15, 2011 (gmt 0)

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hard numbers

Oct day to day to Nov percentage increase/decrease

Oct 1 versus Nov 1st 683% increase
Oct 2 versus Nov 2nd 1098% increase
Oct 3 versus Nov 3rd 292% increase
Oct 4 versus Nov 4th 138% increase
Oct 5 versus Nov 5th 928% increase
Oct 6 versus Nov 6th 641% increase
Oct 7 versus Nov 7th 733% increase
Oct 8 versus Nov 8th 239% increase
Oct 9 versus Nov 9th 274% increase
Oct 10 versus Nov 10th 337% increase
Oct 11 versus Nov 11th 92% of Oct 11th
Oct 12 versus Nov 12th 69% of Oct 12th
Oct 13 versus Nov 13th 390% increase
Oct 14 versus Nov 14th 572% increase as of 7:56 pm
1:30 pm on Nov 15, 2011 (gmt 0)

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After great first 10 days of the month, earnings back down to normal rates. G must have hit the switch
2:15 pm on Nov 15, 2011 (gmt 0)

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hard numbers

Oct day to day to Nov percentage increase/decrease

Oct 1 versus Nov 1st 683% increase
Oct 2 versus Nov 2nd 1098% increase
Oct 3 versus Nov 3rd 292% increase
Oct 4 versus Nov 4th 138% increase
Oct 5 versus Nov 5th 928% increase
Oct 6 versus Nov 6th 641% increase
Oct 7 versus Nov 7th 733% increase
Oct 8 versus Nov 8th 239% increase
Oct 9 versus Nov 9th 274% increase
Oct 10 versus Nov 10th 337% increase
Oct 11 versus Nov 11th 92% of Oct 11th
Oct 12 versus Nov 12th 69% of Oct 12th
Oct 13 versus Nov 13th 390% increase
Oct 14 versus Nov 14th 221% increase (had a correction)
Oct 15 versus Nov 15th 39% at 9:13 am
2:25 pm on Nov 15, 2011 (gmt 0)

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what is the point of you posting this stuff tonyolm. it doesn't mean anything to us.
2:40 pm on Nov 15, 2011 (gmt 0)

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+1 londrum. Thank you.
3:09 pm on Nov 15, 2011 (gmt 0)

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i read in the paper today that ITV (one of the big UK TV channels) was expecting 10% less money this christmas because of a lack of advertisers. apparently everyone was paying loads more for the same slots, this time last year. they're all tightening their belts, expecting the economy to get worse.

i guess that's a good indication of why some people are seeing a dip in earnings. there's not much we can do if there's fewer advertisers around, all bidding lower amounts of money.
7:27 pm on Nov 15, 2011 (gmt 0)

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i read in the paper today that ITV (one of the big UK TV channels) was expecting 10% less money this christmas because of a lack of advertisers. apparently everyone was paying loads more for the same slots, this time last year. they're all tightening their belts, expecting the economy to get worse.

i guess that's a good indication of why some people are seeing a dip in earnings. there's not much we can do if there's fewer advertisers around, all bidding lower amounts of money.


However, Google continue to make more money every three months somehow, and surely they are in the business of selling advertising. Maybe I'm missing something here.
4:15 pm on Nov 16, 2011 (gmt 0)

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what is the point of you posting this stuff tonyolm. it doesn't mean anything to us.


A lot posted here about adsense means nothing to most when you don't know what the actual earnings are or what the sites are about or site structure. No different when someone says they have a good versus bad day without more data than that. You really can't compare someone with a site on widget A against someone with a site on widget B. Know what I mean?

What I am showing is there are changes one can make that have a direct impact on your adsense earnings.

In my case it was url structure which horribly effected some of my sites in search engines. Same content otherwise. I made corrections mid october and you can see the results for November.

I started to troll the message board when I noticed some of my sites tank and wanted to see if others saw the same results.
4:34 pm on Nov 16, 2011 (gmt 0)

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percentage increases are the worst thing to post, because they dont mean anything unless you know the starting figure.

someone starting from 1 cent is going to show an amazing 100% increase if he gets a dollar, but no one is going to take tips from a dollar-earning website. because what's a dollar? or even 5 dollars? people here can earn that in a single click.
an increase of 500% for you could be less than 1% for us.

if you were originally earning 100 dollars a day and then improved it by 100%, then that would be worth knowing.
but percentages on their own are meaningless.
4:51 pm on Nov 16, 2011 (gmt 0)

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"someone starting from 1 cent is going to show an amazing 100% increase if he gets a dollar...percentages on their own are meaningless."

One must understand how to calculate percentage before one can find meaning in the results. A 100% increase over 1 cent would be 2 cents. Going from 1 cent to $1 is a 10,000% increase.
4:56 pm on Nov 16, 2011 (gmt 0)

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but percentages on their own are meaningless.
+1
6:14 pm on Nov 16, 2011 (gmt 0)

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Dollars not cents. WHY would anyone waste life earning "Cents" a day. :)
6:14 pm on Nov 16, 2011 (gmt 0)

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And what can we actually talk about when it comes to earnings without breaking the TOS rules?
6:22 pm on Nov 16, 2011 (gmt 0)

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but percentages on their own are meaningless.
+1


Yes and No.

Lets say you have a site. We discuss "placement" and with proper placement we all increase what ever our daily revenue by 103%, 234% or 900%... now it's not meaningless anymore...

Let say we discuss the value of a "click"... We discuss how to get better earning clicks and discuss by percentages what our revenue increased.

Not so meaningless....
6:39 pm on Nov 16, 2011 (gmt 0)

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-1
8:13 pm on Nov 16, 2011 (gmt 0)

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One must understand how to calculate percentage before one can find meaning in the results. A 100% increase over 1 cent would be 2 cents. Going from 1 cent to $1 is a 10,000% increase.

oh yeah, ha ha. it's probably best not to take percentage advice off of me
8:40 pm on Nov 16, 2011 (gmt 0)

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And what can we actually talk about when it comes to earnings without breaking the TOS rules?
What you spend it on :)
11:01 pm on Nov 16, 2011 (gmt 0)

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What you spend on it? You mean with like adwords?

I consult clients on adword use but never bothered using adwords to generate traffic to an adsense site. Seems lame :) Don't you all think good content is king?
9:30 am on Nov 17, 2011 (gmt 0)

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What you spend on it? You mean with like adwords?
No. I said what you spend it on, not spend on it.

It, being earnings.
12:37 pm on Nov 17, 2011 (gmt 0)

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first five hours almost gone and still not a single click...
12:39 pm on Nov 17, 2011 (gmt 0)

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You are not alone, pelizden.
2:35 pm on Nov 17, 2011 (gmt 0)

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What you spend on it? You mean with like adwords?

No. I said what you spend it on, not spend on it.

It, being earnings.


Oh I spend it on hobbies. That is how I come up with content.
5:06 pm on Nov 17, 2011 (gmt 0)

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Did anybody have a noticeable CPM drop yesterday and into today? It looks like I am seeing a 30% drop or so. It may be that a bigger advertiser has pulled out or something and that this is just isolated to my site, but I wanted to throw this out there in case anybody else saw something similar.
9:12 am on Nov 18, 2011 (gmt 0)

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Thursday ended 50% lower than usual...
10:05 am on Nov 18, 2011 (gmt 0)

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Yes, manny123 -- almost exactly the same for me.
10:46 am on Nov 18, 2011 (gmt 0)

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Wow, amazing :) Today's impression remains normal, but the earning is the lowest since 2004 (excluding days with technical problems). And I thought it couldn't be worse.
12:38 pm on Nov 18, 2011 (gmt 0)

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Thanks for the comments. Given the relative quiet on this subject, I suspect for most people it's business as usual.
1:29 pm on Nov 18, 2011 (gmt 0)

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I'm thinking there might be a reporting bottleneck causing low click numbers. Today's reporting is odd with only US clicks reporting so far (from yesterday?) -- no non-US clicks registered as yet, which would be normal at this time.

Hoping for catchup
1:47 pm on Nov 18, 2011 (gmt 0)

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My stats have been tardy for months now but they usually catch-up overnight my time, it's situation normal insofar as my experience is concerned.
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