November 2011 AdSense Earnings & Observations

[HuskyPup]

My October 2011 ended with earnings at 45% and Page Impressions at 91.4% v October 2010. I can't imagine what G will do to me later this month running up to Thanksgiving and Xmas!

[tonyolm]

hard numbers

Oct day to day to Nov percentage increase

Oct 1 versus Nov 1st 683% increase
Oct 2 versus Nov 2nd 1098% increase
Oct 3 versus Nov 3rd at 12:40 pm 115% of what Oct was.

[Play_Bach]

Stuck.

[HuskyPup]

Ahhh...relief...movement:-)

[Play_Bach]

Horrible today so far. :-(

[explorador]

terrible day so far, the numbers seem static

[oakie]

average day yesterday. better than average today.

[zarathustra2011]

Another solid day. Mind you October started in the same way, and went downhill after the first 4 or 5 days.

[tonyolm]

hard numbers

Oct day to day to Nov percentage increase/decrease

Oct 1 versus Nov 1st 683% increase
Oct 2 versus Nov 2nd 1098% increase
Oct 3 versus Nov 3rd 292% increase
Oct 4 versus Nov 4th at 10:00 am 44% of what Oct was

[HuskyPup]

An interesting Thursday with some great EPC values on a new specialist widget site, very reassurring that the effort has been worthwhile, just need to get more trade traffic to it now.

[zarathustra2011]

Crazy reports AGAIN. Just jumped 250% in the past few minutes.

[tonyolm]

hard numbers

Oct day to day to Nov percentage increase/decrease

Oct 1 versus Nov 1st 683% increase
Oct 2 versus Nov 2nd 1098% increase
Oct 3 versus Nov 3rd 292% increase
Oct 4 versus Nov 4th 138% increase
Oct 5 versus Nov 5th at 12:10 am 293%

[Play_Bach]

All but dead.

[tonyolm]

hard numbers

Oct day to day to Nov percentage increase/decrease

Oct 1 versus Nov 1st 683% increase
Oct 2 versus Nov 2nd 1098% increase
Oct 3 versus Nov 3rd 292% increase
Oct 4 versus Nov 4th 138% increase
Oct 5 versus Nov 5th 928% increase
Oct 6 versus Nov 6th as of 11:12 am 250% increase

[ken_b]

Daily increases as a % of what?

$1.00 to 2.00 = 100% increase , who would even notice?
$10.00 to 20.00 = 100% increase, hey I can have lunch at McD's!
$100.00 to 200.00 = 100% increase, hmmmm, maybe I can afford that new Pickup truck...
$1000.00 to 2000.00 = 100% increase, make that a Mercedes and a McMansion!

Each example is a 100% increase, but the increase runs from $1.00 to $1,000.00 a day, which is a pretty big range.

All of which only goes to show that talking about %s without stating actual $ is pretty pointless.

Same thing goes for decreases, if a income drops from $10.00 to $5.00, that's a 50% drop, not really a big deal in US$ if you live and work in the USA.

But if that 50% drop is from $1,000.00 a day to $500.00 a day it could make a real difference.

.

[JCKline]

Three good days, then two dismal days. Today is absolutely dead.

[tonyolm]

"ken_b

$1.00 to 2.00 = 100% increase , who would even notice?
$10.00 to 20.00 = 100% increase, hey I can have lunch at McD's!
$100.00 to 200.00 = 100% increase, hmmmm, maybe I can afford that new Pickup truck...
$1000.00 to 2000.00 = 100% increase, make that a Mercedes and a McMansion! "

Total revenue generated for that day.. Oct versus Nov.


hard numbers

Oct day to day to Nov percentage increase/decrease

Oct 1 versus Nov 1st 683% increase
Oct 2 versus Nov 2nd 1098% increase
Oct 3 versus Nov 3rd 292% increase
Oct 4 versus Nov 4th 138% increase
Oct 5 versus Nov 5th 928% increase
Oct 6 versus Nov 6th as of 11:30 pm 639% increase

[HuskyPup]

OMG... Sunday was my worst day since going 100% sites wide in 2004 with my lowest-ever earnings' day. In comparison to October 1st until now:

Impressions 67.0%
Clicks 59.8%
CTR 87.2%
eCPM 69.5%
Earnings 47.3%
EPC 70.2%

I can now officially declare AdSense a disaster zone for my trade widgets, yesterday's earnings were 20% of pre-Panda 2.1 in May.

Unless something exceptionally good happens or I find a major disaster in my logs, I doubt you'll see me posting much since I obviously know nowt about anything!

[HuskyPup]

Phew...just found a 4 hour server downtime from just gone midnight until 4 am my time, usually one of my best earning periods on a US Sunday...damn.

[lexipixel]

Why bother watching and discussing November earnings when Google has stripped away 70%-80% of October earnings?

See: [webmasterworld.com...]

[tonyolm]

Total revenue generated for that day.. Oct versus Nov.

hard numbers

Oct day to day to Nov percentage increase/decrease

Oct 1 versus Nov 1st 683% increase
Oct 2 versus Nov 2nd 1098% increase
Oct 3 versus Nov 3rd 292% increase
Oct 4 versus Nov 4th 138% increase
Oct 5 versus Nov 5th 928% increase
Oct 6 versus Nov 6th 641% increase
Oct 7 versus Nov 7th 100% as of 11:14 am

[workingNOMAD]

waaayyyy down, the end in near.

[tonyolm]

nomad...

end is near in what way?

[HuskyPup]

My EPC is at 50% so far today and CTR at 78%, obviously everything else is way down.

Either AdSense is borked for me and has been for several months or my industry worldwide is all of a sudden even more fubard than it was, certainly in the UK it's seemingly shafted, I've never heard so many despondent trades people.

One family business we have, and now in its 9th generation, looks as though it will be closed by Xmas or scaled back to such an extent that ostensibly nothing will remain except the name.

[YieldBuild]

For those that have emerged from Panda, there is probably a significant redistribution of traffic which can have a significant impact on AdSense.

Overall and on an applies to apples comparison (like traffic), I think we are going to see in the range of 10% increases in yields compared to the year ago period. There is more automated (RTB) buying flowing through AdSense which increases demand and AdSense has made yield improvements.

Putting pressure on the downside of yields this holiday season for AdSense pubs is the growth of mobile pageviews. Typically mobile impressions monetize at significantly lower rates, so depending how much more mobile traffic your site has, you will likely see a correlated decrease in CPMs.

See you at Pubcon.

[zeus]

Today I have also noticed less earnings, about 50% - okt-Nov was normal until today.

[ember]

I'm with Zeus. Earnings for the month were normal until today when they are about half of what they should be.

[Lame_Wolf]

Today I have also noticed less earnings, about 50% - okt-Nov was normal until today.

For me, it is the opposite. I am already above my baseline figure and still have 9 hours or so to go.

[zeus]

The feeling is when I look at the stats they are just not so up to date as Normal, so I hope its just some kind of lack in the update. If thats the future earnings I will use another within 3 days thats 100% sure, be cause its just not worth the ad space, then there is other solution for a alternative income and where you are not in cooperation with Big Brother.

[joeventura]

Up 85% for the 1st week of Nov vs 1st week of October

[ken_b]

Up is good, no matter how you measure it.

More fun going up than down.