Forum Moderators: martinibuster
For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.
[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]
EFV you don't seem to be making sense. Of course the payment structure has changed.
Mario, I'm not talking about payment, I'm talking about payout, which is how Google splits incoming revenues with the publisher.
Incoming revenues may be affected for better or worse by the new variable ad rates, but that's a different kettle of fish from changing the payout formula.
The value is calculated based on a large number of factors, and is constantly updated as information is fed back into the system.
I hope that this is a work in progress, if it went into effect today then my EPC for today is about 50% that of my last months average.
I have to be honest and say that you google guys must be working with a lot more data that I could possibly imagine, but I hope that the calculations that you alluded to:
the pricing for a particular ad will take into account the keywords/concepts on the page that triggered the ad, the context of those keywords/concepts on the page, and the system's calculation of the value of that combination.
Are well supported. I just can't imagine how one single formula could apply to all possible topics......
In the end, as many of you have pointed out, we expect it to drive growth in the advertiser base for content sites, which can only be a good thing :)
I think that may be true, and it shows that Google is concerned about delivering quality leads, not just raw clicks. That should be very reassuring to advertisers who are afraid of having their ad budgets sucked up by clicks from parked domains or quickie made-for-AdSense sites.
I also believe some members are taking the photography example too literally. The pricing algorithm is obviously a lot more complex than "if 'tips' = cheap" and "if 'review' = expensive". I'm a little skeptical about the idea of using an algorithm to judge click quality, but let's face it: Google prefers algorithms to human judgment.
The numbers will tell the story. I'm sure we'll all be watching closely. :-)
I also believe some members are taking the photography example too literally. The pricing algorithm is obviously a lot more complex than "if 'tips' = cheap" and "if 'review' = expensive". I'm a little skeptical about the idea of using an algorithm to judge click quality, but let's face it: Google prefers algorithms to human judgment.
the pricing for a particular ad will take into account the keywords/concepts on the page that triggered the ad, the context of those keywords/concepts on the page, and the system's calculation of the value of that combination.
Lets not even get into modifiers such as having the word “free” before “widget”. It could be that this layout might affect your EPC more than having the word “free” later in the sentence.
Arghhh…. Enough rambling. I know that I said time will tell, but I am going to take a semi-educated guess and say that this is going to hit me in the pocketbook by the end of the month.
/back to bagging lunch to work for me.
Anyone knows when?
ASA said today in msg #60 in this thread.
[edited by: MarkHutch at 1:29 am (utc) on April 2, 2004]
I was concerned about this until I looked at the numbers today. My dollars have SHOT UP today! Wow! Hope this continues
Hummn, obviously too early to tell but it certainly is not a good day for earning levels for me.
I don't necessairly agree that say a camera review site is more likely to get the clicker to buy the camera any more likely than when someone reads about an image created with said camera and decides they want one based on what they see.
But then.. what do I know ;)
HOPE it all works out for everyone, advertisers as well as publishers and, of course, G...
Wayne
