Major changes to AdSense

Pricing structure and ad relevance

[markus007]

Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

[TonysDesigns]

The G reply was pretty general (BUT APPRECIATED WINK WINK) and sort of along the lines of the BLACK Thursday email but they said the new changes to advertiser prices and targeting will affect differnt publishlers differently. That maybe our EPC will go down, our click-thru rate may increase do to the more targeted ads (this makes sence and I am seeing a little higher rate). They also said that even tho we are seeing smaller revenues, the changes are ment to affect the LONG term potential, blah blah by getting more advertisers.

They also said to look at my reports for those changes over time.

IMHO, we are a staunch Adsense supporters! We will most likely stick it out to see how it goes on my valuble real-etate that we are giving up on our many sites.

And No I have not came out yet!

[Sharper]

I find it interesting that JuniorOptimizer is one of the very few who claim an increase in earnings, yet was recently complaining about getting terminated from Adsense without possibility of further appeal. [webmasterworld.com]

[jabberwookie]

We went from peak $XXXX weekdays down to $XXX weekdays so far -- about a 40% drop in revenue since 4/1

[CPCretirement]

I will stick it out in a way also.

I have already changed to a one ad format throughout most of the major site in place of a five ad format. If/when I see an uptrend on those more limited ads I will consider going back to displaying more ads.

[icedowl]

I can't begin to tell what today is like until my stats get updated. It's been hours since the last update.

[anxvariety]

Who was the Adsense guy from Google that used to come on here? Did he get layed off?

[peterdaly]

So far today (at about 7pm Eastern US time) my CTR and EPI (earning per impression) are both up from last Monday.

And that being said, I know at least some of my targeting still seems really bad to me, so things may still improve. I think this system may need "retraining."

I'll give another report in a few days once I really have some meaningful trends, but wanted to combat the it's all doom and gloom sky is falling commentary.

If it weren't for my knowing about the change, I would think today was normal.

Today's not over and there are many hours of stats to go, so things can still change.

[John_Caius]

For what it's worth, my stats for April vs. March:

Impressions down 4%
CTR up 17%
EPC up 25%
Revenue per day up 38%

I do enough statistics in my real job to know that these numbers are likely to be within the bounds of normal variation. Having said that, my site usually shows well targeted ads in a competitive sector, so it may be that I've been one of the luckier ones in this reshuffle. The increased CTR might indicate that targeting is more on topic this month than last. That combined with the increased EPC has given a decent hike in the revenue per day. Whether this holds up in the long term remains to be seen.

[rohitj]

i doubt he got laid off, but there's really nothing more he can say...we've already heard the speech about how it'll encourage advertisers in the long run and maybe you'll see an increase in earnings blah blah blah...the fact is that i can't wait more than a couple months to see if advertisers are encouraged by such changes and i doubt most of the small guys, who together make a sizable portion of adsense publishers, can't either.

[karatekid]

"I'll give another report in a few days once I really have some meaningful trends, but wanted to combat the it's all doom and gloom sky is falling commentary."

If you want to cheer up the victims start writing checks for the missing revenue.