Major changes to AdSense

Pricing structure and ad relevance

[markus007]

Unless adsense is sending out a april fools joke, what do people think of the changes? Every site has a unique pricing model?

For example, a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.

[edited by: markus007 at 8:08 pm (utc) on April 1, 2004]

[martinibuster]

It seems AdSense is going to lower the value of the ad if it's on an informational site, and raise the price of the ad if it's on a Product Ratings or Review website.

[jonknee]

Seems like it could go either way for my site, but if they serve better ads, it could only be a good thing.

[rainmakerpsi]

This email is not very helpfull. Has the change been made? Or is going to be made soon? Clearly there is nothing we can do about it. Does not look like it will help click threw profits all that much. Maybe ASA can drop by and provide some DETAILED information.

[loanuniverse]

I thought markus was creating his own April's fool joke, but it is real and is in the form of an email...

<paraphrase>........New AdWords pricing
model will automatically adjust the price of clicks based on their expected value to the advertiser.? Taking into account the keywords or concepts that triggered the ad.......

Too early to tell how it will affect publishers, hopefully not everyone will be adversely affected.

[edited by: loanuniverse at 9:15 pm (utc) on April 1, 2004]

[zorafex]

Has this gone in to affect yet? Today, I noticed a huge increase in payout EPC versus yesterday..

[peterdaly]

Check you email people. Sounds like this went out to all AnSense publishers.

I wish I knew if this was already in affect. I hope it has been implemented for a few days based on my recent performace.

ASA?

[jbgilbert]

Clear as mud! Only time will tell what the email from Google actually means...

Got a few more thousand changes this week Google?

[rainmakerpsi]

I'm almost hoping for the April Fools, "we were just messing with everyone today", you can forget about all email and goofy PR.

[figment88]

I have never read so much gobbledygook that I had not personally wrote.

I think the translation might be that not only are we not going to tell you payout rate or specific epc, but from now on we are not even going to know ourself.