Google AdSense launched today

New content targed ad program for content providers

[eaden]

It's way cool :)

[google.com...]

Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.

Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.

Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.

[Lisa]

ok, We are testing the Adsense on our production site. From what we can see, it is great. 5000 ads show in 3 hours. And from what we see it actually TRIES to figure out non pre-cached pages. But I would like to help Google out a little because I know the meaning of my own pages. The biggest problem we have is that most of our pages are not indexed by Google and we don’t want them to be, since we have 30 million pages. So they would have no idea what to display except the default theme of the site.

The challenge we face is displaying the ads on a results page, not a Search Engine Results Page, but none the less a results page. Not sure how big a deal that is with the TOS, but I suspect Google would not mind since they approved our site and it is clear that is how we would use the ads. Now the big problem is that Google has no idea what to show for non-cached pages. We would like tell Google what the pages is about, AND we do know what it is about. So either allowing use to use a variable in JavaScript telling them what the page is about. Or allowing use to query Google in the background for the ads that we can show via SSI.

examples of not cached stuff:
1) /travel.ext (G knows it should show travel stuff just based on URL)
2) /travelroads.ext (G defaults to the site's main theme because it has no idea)

In the example 1 above, Google just used the URL. But in example 2 it has no clue, We do! Our automated system would have chosen “Tour Operator” as the query term because we know that is the most relevant term for the page.

So do we need to talk with Google directly because I see Alexa already can target. But I don’t think they are using this version of adsense. We just need the SSI ability or JavaScript variable feeder ability.

[GoogleGuy]

Interesting--I'll try to mention that too, Lisa. :)

That's a fair deal, Chicago. Meet me back here in a month or two and we'll compare notes to see how we both feel about the stuff we've talked about. :)

[Lisa]

My second post, new issue, we now have a googlebot crawling away, I hope it doesn’t plan on indexing everything we show an ad on...

Mediapartners-Google/2.1 (+http://www.googlebot.com/bot.html)

I hate (but have) to say it, but we just can’t have Google crawling and indexing our stuff. We have an automated bot blocker in the first place so a few hundred more queries and this bot will be shown false content and treated as hostile bot. We have an automatated bot killing system in place, and for the second reason, GoogleBot is already banned from these pages. We don’t want Google sucking down 30 million things for a valid reason. Will this new MediaPartners robot obey robots.txt or what are the rules Google plans on following or changing.

Thanks GG

[skipfactor]

Heh, this stuff is fun. One example (hope it's okay) where I was just surfing around:
[theregister.co.uk...]

Interesting that a popular "Internet Security" and AV program that also has a great ad blocker completely removes AdSense but not AdWords.

[jcoronella]

Interesting that a popular "Internet Security" and AV program that also has a great ad blocker completely removes AdSense but not AdWords.

I think that's to be expected as adsense ads are served from a second party whereas adwords are typically included server side. I don't know of an ad blocker that pulls content out of a page mid-stream.

[eaden]

Lisa - that bot will crawl every page that the ads are shown on, that someone visits ( when the load the page, they load the ad, and the the bot comes around ).

The media partners bot will obey robots.txt but I think it's against the rules to put the ads on pages that can't be indexed ( or just not reccomended ).

[skipfactor]

I was thinking script differences since I've seen it block server side stuff on occasion, but you're probably correct. It blocked a header on a page I named "banner.jpg" & it took me a while to track it down; it's worth checking one's sites on occasion with popular ad blockers.

Don't change a thing GoogleGuy. ;)

[danny]

My application was oked overnight and I've just started a trial. Way to early to have any idea about revenue (I think I fall into EuropeForVisitor's class of information sites without good advertising prospects) but I'm impressed by the targeting so far.

It would be nice if the "community service" ads weren't all US in focus - so far I've seen ads for the Peace Corp and the American Red Cross. Ideally geo-location would be used to sever up ads for the Australian Red Cross or Australian Volunteers International instead. (I'm in Australia, just in case anyone hadn't guessed.)

If you're looking for more charities, how about Oxfam?
[oxfam.org...] is the generic, but there are members in the US, UK, Canada, Australia, Netherlands, Spain, New Zealand, Hong Kong, etc.

[europeforvisitors]

GoogleGuy wrote:

Interesting, europeforvisitors. Let me know if anything new develops with your sites and AdSense.

To their credit, the Google AdSense team read my response and changed their minds. The anonymous person who wrote me even was even kind enough to say: "I apologize if
the prior disapproval of your ad was made in error."

Hmmm...I don't know if you had anything to do with this, GG, but if so, thanks. :-).

[NazaretH]

Approved, impressed, excited. Long live Google!