Forum Moderators: martinibuster
[google.com...]
Not sure if this should be in Google News or adwords. I guess this forum should really be the one for AdSense questions as it's about advertising.
Also, it seems that the site hangs in IE. Mozilla ( as usual ) works perfectly so use that.
Unlike the exising content targed ads you do not need 20 million visitors to put these ads on your site.
Every other ppc with content ads - Sprinks, goClick, searchfeed just let the webmaster choose the keyphrase on each page. Seems to be a pretty straightforward approach, you can see the current top listings, how much they pay, etc.
As a publisher, I wouldn't want to make up lists of AdSense keywords for all 3,500 or so pages on my current site. That would be a huge project, and it would be a distraction from my job of writing and publishing editorial content. I'd much rather let Google's AdSense crawl my pages about rail travel and determine that rail-whatsit.com or train-widgets.com would be a perfect advertising match. Computers were invented, in part, to automate drudgework--and I can't think of a better term than "drudgework" for the process of assigning keywords to several thousand pages.
IMHO, the combination of AdWords and Google's search technology is what makes AdSense unique--and it's why I submitted an application earlier today.
figment88, I appreciate your point, but automating the semantic analysis can be a nice win as well. For one, webmasters might not always pick the right words. And for another, webmasters may be too busy to pick words for each page (I think europeforvisitors is making this point as I post. :)
For those who haven't seen it, here's an interesting post from someone (Luckenbach) who had content ads show up via syndication several months ago:
[webmasterworld.com...]
Check out messages #2 and #6. The guy was so happy to have relevant, unobtrusive ads that make him money. I checked out his site back then, and it worked really well. He also had a page that solds parts, and if you read the thread, it didn't cause conflicts for his site.
So: each webmaster's mileage may vary. But if you try it and don't like it, you can always just remove the JavaScript--no harm done. :)
Also, what part of the paper is performing best, income-wise? Where is your traffic going: sports, news, lifestyle, whatever?
Sounds like you need a travel section! ;-)
I think the ads work so well because it's up to the advertiser to both pick the keywords and write an ad that attacts clicks.
I tried adword myself a few times and let me tell you that it's tough on the advertiser because they kick you out if the ad doesn't get clicked enough.
I don't need a team of PhD's with statistical algorithms guessing that text ads around the key phrase "auto parts" might get clicked on.
Brilliant statement, figment88.
but automating the semantic analysis can be a nice win(GG)
And we spent days speculating why the semantic acquisition took place. geez.
Man! It just amazes me what G is doing to us. For the first time, there is a side of G that is difficult to trust. GG you are killing me. I know that you personally have been working on *this* side of things for some time, but please please please stop talking to webmasters like Adsense is in any way related to search in terms of quality and G leadership. And please webmasters, don't think that ADsense is going to be your answer to profits. If you want to serve ads then *you* need to think carefully about who *your* target market is and their demographic, behavioral and geographic predispositions and work out an arrangement to serve ads that makes sense for you and your advertisers. G is not, and will not be to ad serving (outside of SERPs/adwords) what they have been to search. Don't get confused, as this is nothing new that G is pitching. This is the side of G that is hungry for revenue that their own search properties aren't providing enough of. This is the side of G that will dominate our views in the years to come. This is the side of G that is different from that of which we are conditioned to.
And finally, never, but never, for a second, think that a content ad will have a CTR or an ROI near the level of search prospects (rank dependant). If you build a content site and you serve Adsense, you will find yourself counting a handful of dollars, whilst leading customers off your site to ad destinations. Man! Just say it G, you care deeply about ad revenue and you *know* the second you are leaving the G SERPs you are talking about degradation in quality. And you are trying to pull this off with the G brand of old. This has got to change, and I am willing to take a stand to help force out the truth of G's intentions.
Seems pretty strange:
- A Forbes "Best of the Web" editorial site in a highly desirable category (travel)...
- Page views in the seven figures (most of which I'm willing to make available to AdSense)...
- Pages that do well in Google, which means they're obviously easy for the AdSense spider to crawl...
...And it's not good enough for AdSense?
All I can think of is that somebody at Google feels that my affiliate links are "text ads." If that's the hangup, so be it. I'm not about to ditch my main source of income for a promising but unproven ad program, even if it's from Google!
Looks to me like the site in your profile does have text ads. Am I wrong?
Well, it has affiliate text links--just like InfoPlease, one of the "case studies" on the AdSense site.
However, it doesn't have paid text ads like Broadcast Wireless Exchange, the other "case study."
