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Matt Cutts "In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics."
Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.
[edited by: Brett_Tabke at 4:31 pm (utc) on Apr 25, 2012]
[edit reason] added quotes - updated link [/edit]
Cleaning up links has to be the most ridiculous thing I've ever had to consider doing in my entire online life.
Example Results -
Old page1 ranked 1st on Apr 23rd.
Old page1 ranked 110th on 24th
Fixed page1 ranks 8th today.
Old page2 ranked 3rd on Apr 23rd
Old page2 ranked 200th on 24th
Fixed page2 ranks 16th today.
Well I have never linked via a forum post in my life. However my users are always linking to my pages via FB, Twitter, Forums, even have their profile link as signature on other sites. I'm not going to 'clean" those up. Even if I knew for sure they were an issue. I refuse to play this dumb game.
-Over optimized IBL anchor text affects the specific keyword, not the page
are webmasters seeing excessive internal links specifically targeted as a factor in this update?
I'm not going to 'clean" those up. Even if I knew for sure they were an issue. I refuse to play this dumb game.
[edited by: Robert_Charlton at 9:18 am (utc) on Apr 29, 2012]
[edit reason] fixed link - period at end of url removed [/edit]
If you have a link to a website in your signature for a forum that you participate in, do you guys think that it may be a good idea to not have it there?
Forget the over optimization or webspam update. There was a hint by Matt that most of the downgrades were infact panda downgrades and not the webspam or penguin downgrades -
[edited by: crobb305 at 12:50 pm (utc) on Apr 29, 2012]
In my niche, the cheats who buy links left, right and center, have gotten away unscathed, AGAIN!
[edited by: tedster at 12:57 am (utc) on May 10, 2012]
[edit reason] member request [/edit]