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Matt Cutts "In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics."
Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.
[edited by: Brett_Tabke at 4:31 pm (utc) on Apr 25, 2012]
[edit reason] added quotes - updated link [/edit]
joined:Dec 15, 2011
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At this point, I am using .htaccess to 403 forbid access from these sites
Google has yet to touch the most egregious link spammers for some niches where we have clients. For one site, 99% of their link base is a two-word keyword that matches their URL and they still rank number one.
At this point, I am using .htaccess to 403 forbid access from these sites. I hope it tells Google that these links are NOT authorized.
[edited by: londrum at 7:39 pm (utc) on Apr 25, 2012]