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Matt Cutts "In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics."
Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.
[edited by: Brett_Tabke at 4:31 pm (utc) on Apr 25, 2012]
[edit reason] added quotes - updated link [/edit]
I saw these no content, no page sites working to the top last fall. Then I noticed a return to normal around Feb. Now these sites are returning and sticking.
I have made no changes.
How long do wait?
[edited by: driller41 at 3:19 pm (utc) on Apr 27, 2012]
I'd encourage you all to put action in place and report pages which clearly don't match up to Google's aspirations using the form above. If the results are as bad as the opinion here suggests, then do something about it.
"every once in a while, Google jumps up and says, "Look at me, look at me .. I've a 5 year old that does that"
All I am saying is that just because you are a brand, and the signals are "obvious," google still might not care.
it seems there is rage against Google EVERYWHERE over this
There was a new filter that appears to go after exact match keyword domains in the last 10 hours.
Planet13, I respect where you are coming from. Alot of businesses believe they are brands, but do NOT convey those signals to Google.
[edited by: Whitey at 10:35 pm (utc) on Apr 27, 2012]
[edited by: Robert_Charlton at 11:13 pm (utc) on Apr 27, 2012]
[edit reason] context - deleted previous post because of specifics [/edit]
But, Penguin is hard to complain about. Everyone knows that the weakness' to Google's algorithmn were/are in links and EMD's etc. The fact that many of us have had a good run and neglected quality isn't really Google's fault, notwithstanding the former paragraph.
[edited by: crobb305 at 10:55 pm (utc) on Apr 27, 2012]