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Matt Cutts "In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics."
Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.
[edited by: Brett_Tabke at 4:31 pm (utc) on Apr 25, 2012]
[edit reason] added quotes - updated link [/edit]
It's geometrical: if you say X is wrong, then you are saying the opposite of X is right.
[edited by: Leosghost at 7:03 pm (utc) on May 9, 2012]
really ..lookup "sets and venn diagrams" ..and see how what you can find related applies to how search engines function..
[edited by: crobb305 at 7:13 pm (utc) on May 9, 2012]
So after these hundreds of posts, has anyone figured out what's going on? I didn't think so. Sometimes it's funny just watching a dog chase it's tail
I had a few sites hit by Penguin and some that didn't.
However on 1 of them I decided to make some changes and I can report this site finally came back after two weeks, a little lower than before but am happy to be back in the top 10 again for most of my phrases.
Things I changed:
1) Using copyscape, I found two pages had been copied so I re wrote them to avoid duplicate content.
2) I ran a keyword density check and noticed I had a lot repeat keywords in the urls and some alt tags with a lot of keywords.
For example my domain is blackwidgets.com, but I had images with filenames like blackwidgets.com/red-widgets.php, green-widgets.php blue-widgets.php etc
I changed these to red.php/green.php/blue.php etc
3) I added some synonyms on the pages and lowered the instances of the main keyword phrase so that the density was below 2%
I added some fresh content, and refreshed many of the other articles on the site with a few lines of fresh content.
4) I built a few quality links from sites within the same niche.
I'm not saying this will work for you, but thought I'd share this info to see if it helps.
The sites I didn't change are still nowhere in the serps.
[edited by: crobb305 at 7:34 pm (utc) on May 9, 2012]
So after these hundreds of posts, has anyone figured out what's going on? I didn't think so.
So after these hundreds of posts, has anyone figured out what's going on? I didn't think so. Sometimes it's funny just watching a dog chase it's tail.]
Just looking at the competitor who has taken the #1 spot for my main KW makes me wonder if over optimised anchor text has ANYTHING to do with this. Every single link the the page that hold the #1 spot is the same anchor and all from sites within its own franchises.
[edited by: Robert_Charlton at 7:40 am (utc) on May 10, 2012]
[edit reason] fixed link [/edit]