Forum Moderators: Robert Charlton & goodroi
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My website has plenty of outbound links, but they are on relevant pages. The problem my site has always had, was a lack of "inbound links." I got tired of searching for people to link to me (with all the spammy sites around) and gave up. So my pages have acquired some links naturally I guess(and I'll bet I still don't have more than 30 inbound links for the whole site) Still have a PR4, which I've had since it disappeared in Nov.
[edited by: Brett_Tabke at 8:54 pm (utc) on May 27, 2005]
Brian
My reason for saying that is I notice alot of people talking about adsense and how they believe that killed their sites by associating them with scrapers. I also just hear alot of people talking about their adsense income taking a huge huge drop.
I wonder how many of the currently well ranked sites are running adsense, because if those that serve adsense have taken a huge hit, than that would mean that Google it self is taking a huge hit as well. Sure adwords might go up some, but I can't imagine it would offset the loss in adsense revenue to Google and I can't imagine that Google is going to let that go on for very long.
When it all comes down to it though, Googles problems with the overwhelming amount of spammers and scrapers and to a certain degree agressive SEO is not the doing of webmasters, it really is the doing of Google itself when it created Adsense. If it wasn't for Adsense, alot of sites wouldn't exist because they would not reasonably produce a revenue stream. So many sites today exist sole as machine to earn Adsense revenue from. But like I said, it's not the fault of webmaster, it Google own fault.
Suppose a searcher is looking for "blue widget hammers" and that search would pull your site up in the results in one o the top spots.
The searcher would then go to your site and find what he's looking for, maybe not even clicking on any of your adsense ads. But even if he did click on one, google would share that revenue with the site.
Now, if a searcher cannot find you because you are buried in the SERPs, it's ore likely that he would click on one of the well-targeted ads on Google - one which they keep all the revenue.
So, from that standpoint, it makes perfect sense to jumble up their search algo to make less relevant results appear higher. Of course, they lose all credibility as a search engine, just as they would had they opted to have adsense-enabled sites rank higher.
They've put themselves in a box and their algo can't get them out.
I have to say, today's results on my site are so absurd, even taking into account that it's a holiday weekend, but today's earnings are now less than 10% of my average over the past four months. It's hardly even worth displaying the ads anymore.
It's appaling and a disgrace what Google has done with this "update."
First, some very good points are being made here about Adsense and what Google may or may not be doing to stem the tide of scrapper sites meant to rank well in order to drive traffic through their Adsense ads..
Ledfish (msg 123)
fearlessrick (msg 127)
Very good points here about how Google may have dug themselves into a hole with their own algorithm...they obviously don't want their SERPs to sour from the "average users" (that's you me and everyong else)...with cluttered spammy listings...AND ... if a huge volume of sites are finding their way into the top of the listings in competitive sectors (as much of the recent chatter would confirm) just for the reason of creating some fractional Adsense revenue...but not for the reason of building an actual human audience...then Google must be factoring the equation of excessive Adsense Payouts vs. Cluttered useless SERPs...which will reduce their user base and cut into their revenue channels...
On the other hand...if the SERPs become "cluttered and redundant" with large volumes of scrapper/spam sites wanting only to aquire traffic volume from Google for Adsense revenue.... then Google can benefit on the PPC side of the equation as they continue to tighten up their editorial requirements for Adwords to differentiate these display ads across their distribution network from organic SERPs (the reason why I say this .. is that organic SERPs tend to be more generic in nature at the title/description level...and Google can tweak their algorithm to favor the more specific copy that tends to represented in the AdWords...by "allowing" scrapper sites to do well...though there is huge "SERPs pollution" occuring...
Unfortunately, some very strong original content driven/ecommerce sites that offer exactly what the user base is looking for per keyword phrase sectors are being damaged and negleted in all of this...
So Google is juggling some very fine points in their "algorithmic approach" ... in order to keep their revenue growing and their shareholders happy...
Why it is called bourbon?
In what resepct it was different from other google updates that is has been in talk so much since many
days?
What would be its implications?
A brief description of what has been discussed so far would be highly appreciated.
I tried to gothrough some of the threads but was lost midway..am confused
Thanks for your help
>There's a thread about the Google Announcement in the Webmasterworld Community Center. Google Guys are really gonna be there.<
And here it is ;-)
[webmasterworld.com...]
Still hoping that Google are working on something big and giving them the benefit of the doubt for now.
However, if not I will need to find someone to 302 redirect to every single page of my site.
Hard to know if update is on hold due to other factors (page rank, cache probs etc) or if we are done.
Because sites over say 4 yrs old are ranking high with non relevent content over dedicated younger sites.
Likewise all the doorways, poor directory sites etc. As long as the domain is old enough they get in.
In my sector one site ranks top ten for all major related keywords and its simply a site that has about 12 links on the page with the keyword in with a re-direct to the sites home page. Anyone that searchs for blue widgets clicks the result, this spam links page flashes up then re-directs to the home page. It has a link to it from a high PR website that owns it!
Its just amazing that they had it right on Friday and now we see this pile of cr@p.
Perhaps they want cr@p serps in the hope that more paid adverts get clicked on? Over time, with serps like these users will leave in there droves.
Oh and One final thing, i notice that the unhappy with the results link has gone from the bottom of the results pages - not that they take any notice anyway!
Because sites over say 4 yrs old are ranking high with non relevent content over dedicated younger sites.Likewise all the doorways, poor directory sites etc. As long as the domain is old enough they get in.
My observations as well.
In fact, the Ratfink ranking at position #1 for my company name, while I languish at position #145, has all the hallmarks of a scraper page. Tons of affiliate links, big list of links with very short description, no text, a very few images, and AdSense. Very old site.
Because sites over say 4 yrs old are ranking high with non relevent content over dedicated younger sites.
Devil advocat for old sites: I would say usually younger sites are "black hats". Older sites in good old days of pre-PR era didn't need those dirty tricks to rank good. They may be outdated though, abandonded, frustrated, lost interest, not aquiring new links etc...
Depends on what you consider old though. I'm talking about the ones like myself, who during the last century grew from AOL-tripod-geocities to "big guys". it's harder for them to implement the new bully "techniques", sometimes even for ethical reasons, and they loose the battle to "dedicated".
>How can it be done when there are two different algos more or less equally spread through the DC's or is this the new Google?<
I call this "The Rotating Algos"
You may wish to view what I wrote about it:
msg #:383
[webmasterworld.com...]
msg #:352
[webmasterworld.com...]
[google.com...]
Sites did not really settle consistently accross the dcs after Allerga.
That is my fear that it may be done.
Your now teh biggest engine so people have to use you if that a decent level of traffic, the algos wonky so how else do you get in? I guess you know the answer.
Answers on a postcard please.
Times are a changing and no I dont like it, but the web is and google are big business I think you can expect further disruption err I mean improvements across the board in the near future.
I think it's time we decent, legit, soon-to-be FORMER business ownwers all fight back. HOW, I do not know. I'd like to know where are the G-plex employees, or any G employees for that matter, on this thread? Are any here? I'd like for them to show their business-destroying presence with some explanations as to why they have their heads up their collective a**es.
Google is so broken it's making Yahoo look good, and Yahoo is only adequate, it's not a steller search engine. It's really quite sad. I wonder how long it will take the average search user to realize Google SERPs aren't as good as they used to be.
......"Beachboy"
All we can pray for is a TOTAL MAJOR SCREW-UP @G, so bad that their search doesn't hardly work at ALL. THEN, and probably only then will typical users realize they have "had their cranial plates implode on them". (Yeah, a lot of references to the brain in my posts--because something is wrong with THEIR "brain"). ;-)
Hi Clint,
Bourbon is the name given to the update of the Google algo that caused yours and mine and many more sites to be trashed. I was working with a theory that I read in this forum that directory type sites that display Google Adsense have been devalued, but directory style sites that don't display Adsense have been spared.
......"Wibfision"
POH-LEEZE let us know what you find out. Just what exactly do you mean by "directory"? Is that like directory pages similar to a phone book directory, pages with just link listings on them, link farms, shopping directories, etc.? THESE are the type of illegitimate sites that have replaced MY business! Also, sites with hidden text, plus many of them have AdWords and AdSense on them. So from what I saw at least, G is rewarding those that use their ads, and also rewarding those with illegitimate and non-relevant sites.
[edited by: Clint at 12:41 pm (utc) on May 29, 2005]
And I guarantee you there are sites above me that rank for my keywords that have ZERO content related to the keywords, whereas mine do.
....."weela"