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Yahoo Purchases Inktomi

     
2:32 pm on Dec 23, 2002 (gmt 0)

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Looks like Yahoo did some christmas shopping
marketwatch [cbs.marketwatch.com]
3:55 pm on Dec 23, 2002 (gmt 0)

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Wow! Big news. It will be very interesting to see what they do with the Ink SERPS.
3:55 pm on Dec 23, 2002 (gmt 0)

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Yahoo has cut Google lose for whatever reason, but they have also devalued Google.
If Google was worth X dollars yesterday, what percentage less are they worth now?
4:06 pm on Dec 23, 2002 (gmt 0)

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Hey now there is something new to watch besides the dance. Just like they added a new channel on tv. :)
4:08 pm on Dec 23, 2002 (gmt 0)

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The other scenario is that Yahoo uses Ink technology and results to power a meta search: ink + google. In this scenario, they could continue to market ink results "independently".
4:15 pm on Dec 23, 2002 (gmt 0)

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With what both Ink and Y! have done with payed listings, I will certainly do as caine suggests : "- let them stew - " before I pull the plastic again.
4:31 pm on Dec 23, 2002 (gmt 0)

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I was just tinking at the people working at Fast, AV and the others. What a gift!
4:41 pm on Dec 23, 2002 (gmt 0)

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MSN to snap up the LS/Wisenut combo may become more likely. This will definitely get 2003 off to a groovy start and provide plenty of work for the SEOers.
4:45 pm on Dec 23, 2002 (gmt 0)

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I thought when Y! made Google results its default page, the concensus was that other, yet unnamed, results would supplement the Google results. Why is this such a shocker?

lawman

4:50 pm on Dec 23, 2002 (gmt 0)

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Wow, go to sleep and this is what you wake up to.
I'm not sure I can keep up with Yahoo - what the heck are they doing! I expected them to throw in some other results but not to BUY inktomi! Pretty shocking.
On the one hand, great - no more Google monopoloy. On the other hand - bummer - Ink is so unpredictable. I have to say though that I'm not too concerned - Yahoo traffic has gone down so much it's unbelievable. Sites that used to get thousands of referals from a good ranking in Yahoo are now getting about half of the traffic coming from straight Google. So I'm not too worried about loss in traffic, and I guess this could mean we could get some extra sites getting traffic with INK.
I'd love to hear what Googleguy has to say about this.
4:50 pm on Dec 23, 2002 (gmt 0)

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Hey, today's my boxing day!

- Google today slapped a huge spam network - after my 20th report.
- I sent a request to yahoo and this morning they answered my mail (!) and told me that they've now added my (2) sites after a delay of 12 months and after 12 submits.
- ... and now this Yahoo! deal that'll be great for the market and for the demonopolization of the se market.

What a happy christmas! :-)

4:55 pm on Dec 23, 2002 (gmt 0)

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great news I was starting get a bit fed up with just thinking about Google only
4:56 pm on Dec 23, 2002 (gmt 0)

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This sure brings up some big questions ....

Will Yahoo Shopping, juiced up with Inktomi Index Connect technology, send Froogle packing?

Will MSN give Inktomi the boot, and if so, what happens to the Inktomi PFI ROI? The Ink PFI ROI will all depend on what Yahoo does with Inktomi. We all assume Yahoo will slip Inktomi into search.yahoo in place of Google, but maybe there will be some mix where the Ink PFI customers wind up taking one in the behind again.

Will Yahoo find it worth the hassle to support the Ink partners including <gasp> MSN? My bet is that within a year's time all the Ink partners are no longer partners for one reason or another (competition, ROI, buracracy, etc.) and that Yahoo is focussing on Ink as an in-house engine only. And it will be easy for the Ink partners to jump ship since Ink has been running under their hood in a manner that an engine swap will hardly be noticed by many of the partners' users.

Is this a done deal, or can MSN still come running in with a wad of cash and bump Yahoo?

I hate to see all the changes continuing in the search engine industry, but someone did need to clip Google's wings a bit. Looks like the Google monopoly is about to be served up at the local Kentucky Fried, unless MSN comes in as their white knight.

What's the chance MSN will cozy up to Alltheweb for their 'web pages' backfill, or more? MSN might pull off their own coup d'etat by picking the Fast plum.

4:59 pm on Dec 23, 2002 (gmt 0)

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I thought when Y! made Google results its default page, the concensus was that other, yet unnamed, results would supplement the Google results. Why is this such a shocker?

I kinda feel the same way as you, lawman. I guess it's a shocker because there's been so little drama in the SE world lately, and this may appear to bring some drama back into the mix.

But as far as I'm concerned, Y will be mistaken to completely replace Google until and unless Inktomi's results relevancy improves dramatically.

5:00 pm on Dec 23, 2002 (gmt 0)

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Hopefully this will be a great Christmas present! When Y made G results the default I was a upset (huge loss in traffic at 1st!). Now that Y has purchased Ink I am hopeful my fears of having to put too many eggs in 1 basket (Google) will be eased.
5:05 pm on Dec 23, 2002 (gmt 0)

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What a day! :) Wow, competition. Finally I hope the days of one engine are gone.

Go Yahoo, go Ink! Good luck Google, you're still alright but I wanna see you sweat ;)!

I want 5 monthly dances, not one! Go FAST - you engine people go make nice and make room for each other coz I'm bored whatching the same old Google referrals.

Hopefully I'll see some newcomers on my referral logs now!

5:07 pm on Dec 23, 2002 (gmt 0)

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Is there another shoe to drop? It was at this time last year Yahoo! announced that Yahoo! Express would have a recurring annual fee.
5:07 pm on Dec 23, 2002 (gmt 0)

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Ssssshhhh... WORKING... - Will be very interesting to see the results of that!

Wonder if I had too many eggs in the G basket, glad I resently added some to the INK basket :)

5:16 pm on Dec 23, 2002 (gmt 0)

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Yahoo has been a sinking ship for quite some time, IMHO. All I see here is that a sinking ship acquired a sinking raft. Maybe together they can help to float amongst the others... Though not for long though I would guess.

Yahoo! has been making many moves in the past couple of years - trying as much as possible to squeeze some money from their members. Be that through affiliate popups, advertising, or premiere versions of free services.

Yahoo's users though are used to one level of quality search results. Hell, I'd go out on a limb and say that in many cases, Google's results through Yahoo! were better than that of the directory itself. Lets face it, with the right engineering, a machine can easilt beat out humans. Not too far fetched to say that GoogleBot took on the endless supply of Yahoo! editors, and won out.

Regardless of that though - Inktomi's results at this point in time fail miserably in comparison to Googles. I read a great article published on Friday forecasting what could happen if Yahoo and Ink hooked up. Scary that I find this has happened today though.

In a nutshell - Ink'slevel of search results are simply of lesser value. If Yahoo! plans on using them, I think a major algorithmic change needs to take place.

5:20 pm on Dec 23, 2002 (gmt 0)

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It seems to me Google invited this move from Yahoo soon after they announced FROOGLE.

I am still puzzled why FROOGLE came on the scene?. May be it is not TOO LATE for FROOGLE to be withdrawn and foster relationship with Yahoo!.

A company buying something does not mean much. It could work out to Google's advantage if all YAHOOO does is let Ink die faster. That could well happen if GOOGLE makes some smarter marketing moves here fast!. Killing FROOGLE will only a step in the right direction, me thinks:)

5:23 pm on Dec 23, 2002 (gmt 0)

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jsut one thouggh: who says they will actualy USE inktomi? maybe they bought it the "microsoft way" - jsut to eliminate competition...when they bough inktomi they made that MS or any other company cant buy inktomi...maybe they were having some inside info that ms is planing to buy inktomi or soemthing...yahoo figure it out that it is cheaper to buy inktomi than to loose money if comptetior buys it..and yahoo will continue to use google..and keep inktomi in basement .jsut a x-files theory :)
5:32 pm on Dec 23, 2002 (gmt 0)

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Racecar78

I disagree i think whats happened is that yahoo have taken a step back-wards looked at the industry and re-aligned itself.

Yahoo as a SE is still in the top three imho okay everybody knows that there SERP's are coming from google so why both using them just go to the source Google.

what Yahoo is doing is giving the surfer a option which they never had before, this could be googles downfall.

Yahoo version of googles SERP's has always been slightly cleaner why, Yahoo's spam filters are better suited. okay ink has had it problems in the past but under yahoo's guiding hand and filters I think they are on to a winner.

just have to wait for yahoo to complete the agrees terms in the google/yahoo contract and we should start to see ink results, just in case we had forgot about all the other yahoo's uk,dk etc switching to google SERP's remember yahoo has to provide google traffic at an agree annual amount.

Go Yahoo!

DaveN

5:35 pm on Dec 23, 2002 (gmt 0)

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Google isn't computer based reviews...

PageRank is a human factor. However, it's an aggregate human factor.

Yahoo used dozens to hundreds of editors on the payroll fulltime, and does a decent job.

Dmoz uses hundres to thousands of editors part time as volunteers. For some things that people are happy to volunteer, they do a great job, for others, its corrupt and awful.

Google uses the computer tech to guess what a page is, with decent accuracy. However, they use an army of all web publishers to determine that validity of it.

Google news is impressive, because they've taken the results of dozens of editors and combined it. Any editor withholding their news loses traffic, so no individual can block it. No cartel will work because people will cheat.

However, it isn't machine >> humans, its hundreds of humans >> 1 human selected randomly.

5:37 pm on Dec 23, 2002 (gmt 0)

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>>so where does this leave the whole "YahooGle" angle. <<

Yahinktomi?

Doesn't Google have a signed long-term contract with Yahoo? I wouldn't look to Yahoo dispensing with Google quite yet. Both Ink and Google results, perhaps. Which as Lawman said, is no surprise. We've been waiting for that to happen anyway.

5:46 pm on Dec 23, 2002 (gmt 0)

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NFFC said:

<<One way of looking at the deal could be; big company not very good at search buys smaller company not very good at search>>

...Yes, good observation. Well, if nothing else this move sure was a jolt. It will be interesting to see how all this pans out. I haven't yet had enough coffee to be able to speculate on the possibilities. Later, maybe. ;)

5:52 pm on Dec 23, 2002 (gmt 0)

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DaveN

I have to agree with everything you say!
Yahoo is still a top 3 SE and IMHO will continue to be as long as they continue to advertise and provide good results.

5:57 pm on Dec 23, 2002 (gmt 0)

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Yahoo is still a top 3 SE and IMHO will continue to be as long as they continue to advertise and provide good results.

Since when has Yahoo ever had an SE? So long as I knew, they've used someone elses. A directory, sure, they've got that. An acutal SE? I've yet to see it.

5:58 pm on Dec 23, 2002 (gmt 0)

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>>smaller company not very good at search<<

More like; not very strong with partnerships.

5:59 pm on Dec 23, 2002 (gmt 0)

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Racecar78 with the purchase of ink they are a search engine now.
6:09 pm on Dec 23, 2002 (gmt 0)

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>But, we REALLY need a broadening of the SE gene-pool, lack of algo-diversity is deadly.

This will definitely do it, because Yahoo is such a major player. We now have 2 search engines that will be important. The big question now is what MSN will do?

6:17 pm on Dec 23, 2002 (gmt 0)

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Does anyone knows what is yahoo's share in google?

Just wondering how powerfull they would be if they also aquire google. It would be almost a monopoly.

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