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Yahoo Purchases Inktomi

     
2:32 pm on Dec 23, 2002 (gmt 0)

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Looks like Yahoo did some christmas shopping
marketwatch [cbs.marketwatch.com]
2:34 pm on Dec 23, 2002 (gmt 0)

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WOW HUGE NEWS!
[inktomi.com...]

[docs.yahoo.com...]

2:34 pm on Dec 23, 2002 (gmt 0)

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HOLD THE FRONTPAGE!
2:35 pm on Dec 23, 2002 (gmt 0)

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OMG! is this the End or just the Beginning?

Better start brushing up on INK optimization quick sharp...

Good find ;)

Nick

2:36 pm on Dec 23, 2002 (gmt 0)

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Great find Jester .This is huge! Tremendous possible implications for MSN - Yahoo! - and Google (did I miss any...).
2:38 pm on Dec 23, 2002 (gmt 0)

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ouch baby.

wonder what will happen now.

(personal feeling: a load of codswollop, blah, blah,blah)

Shak

2:40 pm on Dec 23, 2002 (gmt 0)

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"The addition of Inktomi's search platform adds both control and flexibility to this important business, thus enhancing our ability to create new and more innovative search offerings for consumers and businesses."

Oh boy, that explains soooo much. Now will the Y! directory results come back?

Nick

2:41 pm on Dec 23, 2002 (gmt 0)

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Wow.. this thread is going to be almost as fun as a G! update.

Talk about a surprise from left field. For me at least. Now I know what some poster meant here when he quoted a Y! rep smiling and saying "it aint over yet" when the G results on Y! debate was raging. This is going to be interesting...

2:41 pm on Dec 23, 2002 (gmt 0)

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Tilt!
We are in for a very interesting year!
2:42 pm on Dec 23, 2002 (gmt 0)

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HOLD THE FRONTPAGE!

You mean hold your wallet, right?

2:44 pm on Dec 23, 2002 (gmt 0)

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Yahoo inclusions all round! -- Start breaking in $300 per site for you budgets next year, you can't leave it now...

Nick

2:46 pm on Dec 23, 2002 (gmt 0)

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Hold your wallet is right. Who knows how Yahoo! will want our money now with this development (Yahoo! Directory PFI AND Yahoo! Inktomi PFI)...

Has anybody heard a response from Google yet? This has to be a major shock to them I would think.

2:47 pm on Dec 23, 2002 (gmt 0)

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so where does this leave the whole "YahooGle" angle.

especially as they have just switched over in Europe.

Shak

2:47 pm on Dec 23, 2002 (gmt 0)

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Very interesting... I would expect nothing for 3-6 months, then who knows... Yahoo is going to be very careful here... they don't want to lose their searches.

However, they have a great deal, they get Google results for a few million, and can do whatever they want. I would expect that the short term (6-12 months), they will use Inktomi technology + Yahoo Directory to serve up commercial content, followed by Google backfill (although they'll be merged, not backfill).

Longer term, I would expect Yahoo to build up the Inktomi technology and cut out Google.

Google is at its best at finding technical/obscure information because it crawls more of the web. Yahoo needs to control their destiny.

That said, this is the saddest moment since the trashing of the Yahoo directory...

Alex

2:50 pm on Dec 23, 2002 (gmt 0)

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Alright! Some action for a change, I am loving this!
2:52 pm on Dec 23, 2002 (gmt 0)

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Hmm, quite a sneaky Y! strategy. Get people back to Y! search by offering quality search courtesy of Google, them slip in their own ex Ink search engine again. Im not too sure about paying for Y! submit. I know its early, but i doubt whether they will be able to compete with G any time soon for quality.. Maybe for spin.

So Y! will now be the provider of results for all Ink's partners? Looks like the playing ground just got levelled. Weve got two baskets now.

2:52 pm on Dec 23, 2002 (gmt 0)

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Long live competition!

and now for some reading on the Inktomi forum, when was I last there?

2:53 pm on Dec 23, 2002 (gmt 0)

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Would they keep Google and drop Overture?
2:55 pm on Dec 23, 2002 (gmt 0)

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Wow. This is a shocker. Congrats Ink!
2:55 pm on Dec 23, 2002 (gmt 0)

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Man, I know I should have followed my gut and picked up ink stock when they where way down :(
2:56 pm on Dec 23, 2002 (gmt 0)

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>Would they keep Google and drop Overture?

I'd say that'll depend on which one offers Y the larger percentage.

2:56 pm on Dec 23, 2002 (gmt 0)

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Agreed RC, this is what the SEO industry needs aswell as what the market needs I feel. A kick up the bum ;)

Nick

2:56 pm on Dec 23, 2002 (gmt 0)

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My guess is, first Overture results, then Directory results, then Inktomi results.

I am not sure if they will present all directory sites, will have to wait and see, but i do believe that it will probably take quite many months before we will see inktomi on Yahoo.

But it will sure be interesting when it comes to PFI in Inktomi, i think that will be quite a nice bonus for PT and the rest.

2:58 pm on Dec 23, 2002 (gmt 0)

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heheheh omg thats entertaining :D and a huge chunk of money. And I will need to brush up on Ink opt. any good threads? ;D
2:59 pm on Dec 23, 2002 (gmt 0)

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If you haven't been looking at Ink their web search is performing a lot like Google. It is much different since the new search rolled out this summer. Much better. I think it is a good buy for Yahoo!
3:00 pm on Dec 23, 2002 (gmt 0)

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I wonder how MSN will react to that?
3:02 pm on Dec 23, 2002 (gmt 0)

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Anyone think MSN/Google would work?

Nick

3:03 pm on Dec 23, 2002 (gmt 0)

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"...this is what the SEO industry needs..."

Are you sure nick? It's maybe what the search engine industry needs, but it may be a kick in the posterior for SEO given the way Y! works. Expect PPP (Pay Pay Pay) and maybe SEO will not get much of a look in after the PFI and PPC, at least for commercial and shopping sites and any site that makes money.

What could be worse than all eggs in one basket for SEO? Two baskets!

3:03 pm on Dec 23, 2002 (gmt 0)

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I think MSN has some long term contracts with Ink.
3:03 pm on Dec 23, 2002 (gmt 0)

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Msn/Google = stranger things have happened :)

Msn/Inktomi = maybe thats why Looksmart are getting excited about working closer with MSN.

Shak

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