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Better start brushing up on INK optimization quick sharp...
Good find ;)
Nick
wonder what will happen now.
(personal feeling: a load of codswollop, blah, blah,blah)
Shak
"The addition of Inktomi's search platform adds both control and flexibility to this important business, thus enhancing our ability to create new and more innovative search offerings for consumers and businesses."
Oh boy, that explains soooo much. Now will the Y! directory results come back?
Nick
Talk about a surprise from left field. For me at least. Now I know what some poster meant here when he quoted a Y! rep smiling and saying "it aint over yet" when the G results on Y! debate was raging. This is going to be interesting...
HOLD THE FRONTPAGE!
You mean hold your wallet, right?
Nick
Has anybody heard a response from Google yet? This has to be a major shock to them I would think.
especially as they have just switched over in Europe.
Shak
However, they have a great deal, they get Google results for a few million, and can do whatever they want. I would expect that the short term (6-12 months), they will use Inktomi technology + Yahoo Directory to serve up commercial content, followed by Google backfill (although they'll be merged, not backfill).
Longer term, I would expect Yahoo to build up the Inktomi technology and cut out Google.
Google is at its best at finding technical/obscure information because it crawls more of the web. Yahoo needs to control their destiny.
That said, this is the saddest moment since the trashing of the Yahoo directory...
Alex
So Y! will now be the provider of results for all Ink's partners? Looks like the playing ground just got levelled. Weve got two baskets now.
and now for some reading on the Inktomi forum, when was I last there?
I'd say that'll depend on which one offers Y the larger percentage.
Nick
I am not sure if they will present all directory sites, will have to wait and see, but i do believe that it will probably take quite many months before we will see inktomi on Yahoo.
But it will sure be interesting when it comes to PFI in Inktomi, i think that will be quite a nice bonus for PT and the rest.
Nick
Are you sure nick? It's maybe what the search engine industry needs, but it may be a kick in the posterior for SEO given the way Y! works. Expect PPP (Pay Pay Pay) and maybe SEO will not get much of a look in after the PFI and PPC, at least for commercial and shopping sites and any site that makes money.
What could be worse than all eggs in one basket for SEO? Two baskets!
Msn/Inktomi = maybe thats why Looksmart are getting excited about working closer with MSN.
Shak
