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However, they have a great deal, they get Google results for a few million, and can do whatever they want. I would expect that the short term (6-12 months), they will use Inktomi technology + Yahoo Directory to serve up commercial content, followed by Google backfill (although they'll be merged, not backfill).
Longer term, I would expect Yahoo to build up the Inktomi technology and cut out Google.
Google is at its best at finding technical/obscure information because it crawls more of the web. Yahoo needs to control their destiny.
That said, this is the saddest moment since the trashing of the Yahoo directory...
So Y! will now be the provider of results for all Ink's partners? Looks like the playing ground just got levelled. Weve got two baskets now.
I am not sure if they will present all directory sites, will have to wait and see, but i do believe that it will probably take quite many months before we will see inktomi on Yahoo.
But it will sure be interesting when it comes to PFI in Inktomi, i think that will be quite a nice bonus for PT and the rest.
Are you sure nick? It's maybe what the search engine industry needs, but it may be a kick in the posterior for SEO given the way Y! works. Expect PPP (Pay Pay Pay) and maybe SEO will not get much of a look in after the PFI and PPC, at least for commercial and shopping sites and any site that makes money.
What could be worse than all eggs in one basket for SEO? Two baskets!