This week, on WebmasterWorld, I spotted a video from Google’s Matt Cutts aimed at clarifying how Google views comment spam, or keyword-rich commenting.
From the video, Matt has made it clear about how Google views the use, or abuse of commenting and stuffing with keywords, however, it does open up other questions. For example, how will Google know whether the commenting is owner initiated, or commenting made by a competitor aimed at damaging a business. And, what about the implications of using nofollow? How will Google use that information to assess the site with the comment, or the site in the keyword-rich links? Is this another step by Google to give validity to comments with a real names, or, specifically, a G+ account? What about the links in this post? Are they considered spammy?
Oh, and if you didn’t already realise, Matt’s also made it clear that Google reserves the right to take action against such sites and programs of link schemes.
See the video, and join our conversation on the topic, here, "Google's Matt Cutts: Comments Stuffed With Keywords May Be Seen As A Manipulative Link Scheme
Welcome to this WebmasterWorld Weekly Round-up.
The previous WebmasterWorld Weekly is here.
You are all familiar with the (li) List Element, right? This week WebmasterWorld Members were discussing coding best practices and relevance of the list element to SEO.
Bing has announced an improved API search
aimed at helping developers find solutions faster.
Here's a listing of over 500 pending or approved new gTLDs,
with an unlimited number of additional new gTLDs possible.
This week, there was a great thread on the best ways to help monetize forums
with Google AdSense.
Twitter this week has launched a new type of timeline
that allows users to curate a list of individual tweets for others to browse through.Hackers may have stolen 800,000 user credentials from a Mac forum,
and the operators are warning users to change their accounts where the same login details may have been used.
There was a report this week that Snapchat has turned down an acquisition offer of $3 Billion from Facebook.
Confidence, or what! The offer, and rebuff, came as Snapchat is being wooed by other investors and potential acquirers.
Google has announced it's refreshed its AdWords "Opportunities" tab.
Google says, "We've added several new opportunity types and made each easier to understand."
This week, Google won a long running lawsuit over its book scanning project.
A US Judge dismissed the US Authors Guild case citing "fair use"
ICANN has tried to reduce the problem associated with trademark issues and domain names, and has published a document, "Protect Your Trademark From Poaching in the New gTLDs With These Top Three Ways
This week, Google+ rolled out a new look of profile and pages.
There's some speculation over the new layout, and if it's paving the way for ads to start to appearing.
Mozilla has backtracked a little over the release of Firefox phones the U.S. market.
Originally, they were going to ship in 2014, however, there's now some pulling back going on. It's not clear why.
The latest Google Transparency Report
was published this week, and the firm said that Government requests were up 100% in the past three years. Read more about the report in our thread.
Google asked for some research
to be undertaken, and, perhaps it's no surprise, the report says text ads and product listing ads increase consumer engagement. Yup, i'm not surprised.Dart SDK 1.0
for structured web applications was released by Google this week. Find out more in out thread on the topic. Since Google+ rolled out commenting on youTube video,
it seems that many users are unhappy about this change of Google+ for commenting.
More Google news with the announcement that the company is ready to dynamically share its white space spectrum with developer APIs.
I spotted this interesting graphic showing that Google's business is bigger than US magazines and US newspapers.
Join our thread on the topic.
There was a report that Microsoft's CEO candidate, Stephen Elop, may consider shutting Bing,
amongst others. What!
How do you do your keyword research for Asian languages?
Find out the best ways in this thread.
There was a question about sitemaps which many forum operators might find of interest. Do you need an xml sitemap for a forum?
This week, Google's Maile Ohye published a video on "Beginner SEO Strategy
" For any beginners, it's a useful introduction to SEO.
For those interested, here's the video.
Have a wonderful week, until next time...
Neil http://www.twitter.com/engineFollow WebmasterWorld
on twitter. #webmasterworld or @webmasterworldWebmasterWorld on Facebook.