|Google's Business Is Bigger Than US Magazines and US Newspapers|
It's especially poignant when shown in the graph.
|Google has become so big that sometimes it's difficult to understand just how big it is. It's on course to do $60 billion in revenue this year, almost all of that from advertising. But how big is that in terms of the media it competes against for ad dollars? |
To answer that, Business Insider CEO Henry Blodget presented this slide in his keynote at Ignition 2013 this morning. It shows that Google alone is now bigger than either newspapers and magazines.
Google's Business Is Bigger Than US Magazines and US Newspapers [businessinsider.com]
Wow! The graph shows how big the shift has been.
Thanks for posting this. The obvious question that needs to asked is the ad dollar spend on Google a better value than newspapers or magazines. And, for most advertisers, the obvious answer is yes.
The article with the graph notes that...
|It's won't be long now, in other words, before Google not only eclipses magazines but also becomes bigger than magazines ever were — even when there was no Internet to compete with. That's staggering. |
Well, yes but, actually, no. Because the internet is beginning to eat into broadcast television's ad dollars. (And, yeah, less ads for newspapers and magazines, I guess.)
But, so what? Well, it's going to be tougher and tougher for anyone to make a living doing what I did for 30 years, which is "produce content." And the days of very inexpensive content (news, entertainment, music) might be over.
But how about quality? Especially in news, but music as well? Right now, quality is suffering. (News quality was never that great even in the day, but people THOUGHT is was good. Now, it's obvious to everyone that we don't know what is what. That could be counted as improvement, maybe?)
If you extrapolate 2013-- which, honestly, the graph makers themselves should have done-- you see print media leveling off while g### is still higher. It looks like around $25,000 for the full year. (Uh... 25,000? Oh, millions. Heh.)
Google has about half the entire US internet advertising market! Far too much for one company.
Internet publishing is still much smaller then TV.
Newspapers have been in decline for decades.