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Update Florida - Nov 2003 Google Update Part 4

         

Kackle

5:57 am on Nov 22, 2003 (gmt 0)



Continued from: [webmasterworld.com...]

Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.

Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.

1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.

2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)

3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.

4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.

5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.

It's a nice weekend project.

sandalwood

10:10 am on Nov 22, 2003 (gmt 0)

10+ Year Member



What about the sites with good content and good optimization?

Well i have also noticed:

1.if your "index" page uses a high keyword density then it's gonna be penalized.

2.the most important page after "index" is the contact page.

Has anyone else noticed that?

Powdork

10:18 am on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



2.the most important page after "index" is the contact page.
yup

sandalwood

10:23 am on Nov 22, 2003 (gmt 0)

10+ Year Member



The weird thing with current update is that -va dc does all the work.

-va has got all the backlinks and the new PR
#VA datacentre
216.239.37.100 toolbarqueries.google.com

So i think there is still some time until dance complete...

dsz11

10:29 am on Nov 22, 2003 (gmt 0)

10+ Year Member



Does anybody tried serching: Google Florida Update
#1, #2 What serves best Google
#3 and #4. some useful results
#5 and #6. and #9. pages mentioning Google or Florida somewhere
#7 #8. ODP and Google directories

up to here pretty much what ALL the results look like after Florida update.

But on #10 is what I like best:

Florida Psychiatric Society Home Page

– who said that Google don’t know what the people are actually looking for? Or it is just me?

aspdesigner

10:29 am on Nov 22, 2003 (gmt 0)

10+ Year Member



Powerdork:

Nope. Wait, maybe?

First test, searched for -

keyword1 keyword2 keyword3 keyword4

All keywords in title, keyword 2 appears twice.

#1 listing!

But then, I tried -

keyword1 keyword2 keyword5

Keyword1 is in title, keyword2 in twice, keyword5 on page but not title.

Lower-PR sub-page listed before this higher-PR page!

Difference with keywords is that on page coming up first, keyword2 is listed only ONCE in title, but keyword5 is listed TWICE on page.

That difference is enough to make the lower-PR page rank better, even though the keyword5 has the LEAST prominence in the search phrase.

To sumarize -

* Last word in search listed twice in body

was "more relevant" than -

* Higher PR
* Second word in search listed twice in title
* Last word in search listed once in body

sandalwood

10:34 am on Nov 22, 2003 (gmt 0)

10+ Year Member



Yeap,

maybe G is gonna change the first page importance as everybody knows that first page counts a lot...

irishaff

10:39 am on Nov 22, 2003 (gmt 0)

10+ Year Member



Its quite terrible to think that I must stuff all pages with footer farms to be ranked. This does not serve anybody except those million gifts on one site pages etc. I have seen sites with good PR being outplaced by no PR sites with the keywords in a link on the page only.

Powdork

10:44 am on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nope. Wait, maybe?
It's probably different for each targeted phrase and level of optomization, but the key factor in our niche appears to be the repetition of key phrases in the title, rather than keywords. It may be that the penalty is more severe for phrases or just that phrases occur more often in our niche due to the two word name for our location.
That brings up a question. Are people in areas with two word names (New York, New dehli, Los Angeles, New Brunswick, New Jersey, Lake Tahoe, Rhode Island, etc. experiencing a more severe hit because of the automatic phrasing effect of a two word location?

Alby

10:49 am on Nov 22, 2003 (gmt 0)

10+ Year Member



Thanks to Kackle's post it is now obvious to me what they are doing, and I have to agree with aspdesigner that this is going to land them in serious trouble.

They are clearly trying to increase adwords revenue by steering people away from the free results on all the "money keywords".

I seriously doubt that this is a good long-term strategy for Google. The "IPO bug" has obviously hit Googleplex and everyone has $ signs in front of their eyes. :)

Yidaki

10:50 am on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think that this update's theme is centered around keeping good content in the engine and discarding the rest...which could be very bad for us all indeed.

Erm, sorry i don't get it - how can this be bad?

djgreg

10:59 am on Nov 22, 2003 (gmt 0)

10+ Year Member




They are clearly trying to increase adwords revenue by steering people away from the free results on all the "money keywords".

I doubt that heavily.
I have about 30 domains, which all, (except one) are doing as well as they did before the Florida Update.
All domains are in "money earning areas" and I am earning as much money as before with my domains.

Maybe Google tries to chuck out commercial sites which have millions of product sites and no content except the terms of serive and the pricelist, but sites which offer information about products, related products ... aren't affected by this seperation.

greg

aspdesigner

10:59 am on Nov 22, 2003 (gmt 0)

10+ Year Member




Does anybody tried searching: Google Florida Update...

But on #10 is what I like best:

Florida Psychiatric Society Home Page

LOL, dsz11, is that Google's computer's way of telling us it's schizophrenic?

This is a classic example of what I was talking about before (see post #679, Page 46) regarding a loss of keyword proximity/prominence in both the body and the title.

Only 1 of the keywords appears in the title, and the most prominent keyword in the search phrase (Google), does not appear until near the bottom of the page, in small text, and not adjacent to either of the other two search words.

Both of the other two search words only appear by themselves as well, NONE of the 3 search words for this Top-10 listing appear together even as a two-word phrase anywhere on the page!

THIS is why the results are so non-relevant, folks!

Tropical Island

11:05 am on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Maybe Google tries to chuck out commercial sites which have millions of product sites and no content except the terms of serive and the pricelist, but sites which offer information about products, related products ... aren't affected by this seperation.

This is not true.

One of our missing sites is a content filled site on our area that was started in 1995. We get a constant flow of congratulations on the helpfulness and information on the site.

Tropical Island

11:17 am on Nov 22, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



That brings up a question. Are people in areas with two word names (New York, New dehli, Los Angeles, New Brunswick, New Jersey, Lake Tahoe, Rhode Island, etc. experiencing a more severe hit because of the automatic phrasing effect of a two word location?

YES! Just have a look at our profile site.

Our site is named after our area and of course it has the names in it's title with all the variations. The funny thing is that when you type in the area name and include the country we are #1 - verrrry strange.

BradBristol

11:17 am on Nov 22, 2003 (gmt 0)



Thanks Kackle,

Some very good info.

Ya wanna bet someone gets called into work at the "plex" first thing in the morning to fix this little window into the secret dictionary...

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