Forum Moderators: open

Message Too Old, No Replies

Update Florida - Nov 2003 Google Update Part 4

         

Kackle

5:57 am on Nov 22, 2003 (gmt 0)



Continued from: [webmasterworld.com...]

Kackle - can you explain the "dictionary" for me? And how I might benefit from it - Im reading your posts hard but dont see where youre coming from.

Sure. But you have to act quickly. Google will fix this one just like they fixed the hyphen.

1. Google is depreciating pages/sites that are over-optimized for certain keywords or keyword combinations. It does this by looking up search terms in a dictionary of target keywords or keyword pairs that it has compiled. This dictionary is Top Secret, because if you knew what was in the dictionary, you could avoid these words in your optimization efforts.

2. If the search term or terms hit on a dictionary entry, the search results for that user's search are flagged. This means that before the results are delivered, the order of the links, or even the inclusion of links, are adjusted so as to penalize pages that have overoptimizated for those terms. Most likely the title, headlines, links and anchor text are examined. It's possible that external anchor text pointing to that page has also been pre-collected and is available for scanning, but this is much less likely. (Besides, external links are not something within your immediate control, so don't worry about it right now.)

3. You want to find out which keywords that are relevant to your site are in Google's dictionary. Compile as many relevant keywords you can think of that searchers might use to find your site. Now take these words singly and in pairs, according to how users might search. Run two searches for each combination and compare the results.

4. If the results are strikingly different for the pre-filter and the post-filter search on a particular term or combination of terms, it means that some variation of those terms has been flagged because something was found in Google's dictionary.

5. Do lots of searches and you can come up with a list of "sensitive" words that you'll want to avoid when you re-optimize your pages.

It's a nice weekend project.

mfishy

5:17 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



<<(In other words, it hadn't been a part of the "disappearing index page problem" that other Webmasters had reported.) >>

Welcome to WebmasterWorld, Europforvisitors! :)

Do you see now, that you can write "editorial" content to your hearts content and Google will still drop you into obscurity in a heartbeat?

Sure, having tons of pages and sites is, and will always be the best insurance for google, but it would be easier if they just returned the proper results.

sim64

5:22 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



With so many theories flying around, I think it would be ueful to have a list of url's that have been affected and there search phrase.
This way we may be able to find a link.
I am currently trying to build a list up, if anyone could add to it I would be grateful
Sticky mail me with any url's and key phrases you know are affected, and I will mail you back with the list I have built up so far.

dazzlindonna

5:24 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



so, europeforvisitors, now that you can see this in your own site, is there anything you can contribute towards what may be the reasons for the drop? i assume this is not a moneykeyword? does the page fit into any of the parameters we have been discussing for so long now?

SlyOldDog

5:25 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd like to think it was as simple as a dictionary. However I am sure it is not. Why?

We have several sites serving different locations which are built basically on the same structure. In fact it is so similar that it's not worth discussing the differences. All sites are highly optimized.

However - the thing is that keyword popularity bears no relation to the sites which were dropped.

We had one site completely dropped on keywords which hardly register on Google's radar, yet another stayed right on top for very popular and lucrative keywords.

We also admittedly had a site dropped which was on popular keywords.

But then we had a single page go straight in at number 1 on a term I would expect to be found in such a dictionary and it is full of dead links. It wasn't supposed to be indexed, but the single page is optimised for those keywords.

My conclusion is that this is not related to the popularity (or any other reason to enter them in a dictionary) of the keywords. This is a simple penalty determined by on-page or on-site factors.

We had a very interesting site which gave a good indication of what that might be. One the home page there were links to internal pages like this:

location1 widget
location2 widget
location3 widget
location4 widget
.
.
.
location10 widget

Locations 1 to 3 were dropped from the Google results. 4 to 10 were not. What was the difference? Locations 1,2 and 3 were also named in the page title. I think it's as simple as that. It's a filter triggered by too much SEO. No doubt other factors came into play such as keyword density, but this was the only clear example on all our sites where I could see exactly what was wrong.

lasko

5:26 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



(In other words, it hadn't been a part of the "disappearing index page problem" that other Webmasters had reported.)

To make matters worse, an Amazon.com book page is in the #1 position--which seems pretty dumb, since people who are looking for information on (keyphrase) obviously want the information, not an ad for a book.

Sounds like you have just joined the rest of us.

Bit by bit more and more white hatters are being dropped. Europeforvisitors I like your sites and have links on them, it goes to show that the filter knob has been turned to far.

Or

Florida update has still a long way to go before finishing. (which is what i believe)

Unca_Tim

5:36 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



In addition to my post #406

This keyword that I'm having an issue with is a VERY high profile topic in the news today.

When I have myproduct/highprofilekeyword all over my page, why would my adwords "interest" meter only show 50% for this 2 word keyword combination, and why no matter how high I bid for this exclusive two word combo can I not raise above my competitors on the adwords column?

It's as if G is not seeing this keyword. (in the dictionary maybe?)

I was scoffing about conspiracy theories and dictionaries early, but maybe there's something to it.

Unca

willardnesss

5:39 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Just noticed somthing very odd and a bit 'fishy'.

In a particular search niche, there is one website that seems to be the exception to the over optimization of keywords and anchortext....This site is not spammy, bu they definetly have high keyword density in title, text, and anchortext....so why are they holding position?

I just noticed that they are using the Google Search Tool! They pay $599 per month for it: check out google/services/silver_gold.html (URL www in front).

If Google is making an exception for their customers who pay for their services...then this is really starting to stink...Does anyone else know of a website using the Google Search Tool (the pay one that searches your own website, NOT the free one)?

If so, could you do some tests to see if the same results may be true.

If this turns out to be true, then it looks like whoever is calling the shots at Google now is no longer the friendly Stanford computer geeks....looks like the Bill Gates, Larry Olson, sick and twisted business tactics may be creeping their way into Google....and YES, I have noticed a lot more AMAZON listings as well....I hope this is not the case, but it is starting to look fishy, especially when taking into account that Google is about to go public....exploiting the Google cash cow may be a little too tempting for some of these rape and pillage CEO types.

NOT trying to start another CONSPIRACY, so please don't react, just run some tests to see if you find Google 'pay for' products on any of the listings that seem to be holding their positions...also question the possibility of Google making deals with Amazon, and other big internet vendors.... Let's see if there seems to be a trend.

Crisco

5:51 pm on Nov 23, 2003 (gmt 0)



I have noticed too that the # of amazon links keep increasing ...

If "MS" theory were to hold true then they have made a very poor move - HECK we (webmasters/public) are the reason they (google) became popular. We are the ones that always recommended them to our friends and family.

1 person told 4, those 4 told 16, those 16 told 64, and exponentially the popularity increased! I believe that works in both directions - E.G. if a group (webmasters) started hammering back it would just as easily crumble!

SlyOldDog

5:52 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm quite sure that Google is trying to deliver non-commercial results. It's absolutley in their interest because it serves 2 purposes:

1) It makes the SERPS look super clean - if a bit stodgy.
2) More people who are looking to buy will click the little green boxes on the right side of the screen.

I saw a post earlier in this thread siting a precident that Google could face legal action by delivering biased SERPS when pay per click results were also delivered. This is unlikely I think, because Google has the right to counter attempts to manipulate its results. It has plent of evidence to show that over time sites have become more and more optimised to take advantage of its algorithm.... And it also has a right to deliver non commercial results.

Having said that I think the fact that they have done it without telegraphing it is totally self centered and ignores the communities which rely on Google for their existence. There didn't have to be such collateral damage. Google could have had its "clean sites" and we could have maintained our positions too.

caveman

5:54 pm on Nov 23, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



SOD,

Are you saying that simply linking to a sub page from a homepage where the link text said "location1 widget" and the title of the page linked to was identical, that this got those pages nixed?

If so, Heaven help us.

Q: Are the files names of those three pages also the same? And if so, are they hyphenated?

lasko

5:56 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



HECK we (webmasters/public) are the reason they (google) became popular

I think its the

Google technology,
the ability to index 3 billion web pages,
produce relevent results in less then 0.10 seconds
produce fresh listings everyday,
create useful tools to enhance the users surfing experience and help find information

...oh and its free

thats what made it so popular.

:)

Furmanov

5:56 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



If so, could you do some tests to see if the same results may be true

not true

and speaking of this update there are exceptions for every theory mentioned here

Crisco

6:06 pm on Nov 23, 2003 (gmt 0)




the ability to index 3 billion web pages,

Webmasters submitted the sites :) When webmasters start utilizing googlebot dissallow - those #'s will go down! The SERPS will then be full of amazons, ISP - user pages, deep links, and similar CRAP!

produce relevent results in less then 0.10 seconds

relevent? Ive been searching KW phrases today and looking at the sites in the top places - those KW phrases are no where to be found on the site. Thats not relevancy!

create useful tools

usefull tools?

...oh and its free

Free to search yes, but not free to list - theyre looking to make more off of adsense /adwords by providing crap results hoping users will click the ads.

If your site(s) havnt been affected yet - Im confident they soon will! Thats assuming your a white hat - Im certain there are some techniques they havent been able to filter yet, but once those sites float to the top they will be much easier to manually boot!

Its now obvious after a week of watching whats going on!

James_Dale

6:08 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Seems to me that Google have categorised every single URL. For each search carried out, they want to offer a broad choice to the user.

This means they want to show different types of information including commercial, informational, etc, each containing the searched-for phrase.

Chances are, if your site is buried in the SERPs, then you do not rank towards the top of your 'category'.

So, if you want to rank high for your lost phrases, you will need to either a) rank at the top of your category; or b) change the focus of your site to a different, less competitive category.

I don't know how to identify which categories are being shown, though. However, earlier in the week I did see Google actually list all the categories from which results were drawn, (underneath the SERPs, at the foot of the page). About 6-7 categories were listed in green underneath a heading: categories

Google's directory is showing the results they intend it to. Everything is in their directory now (even if you can't see it in their 'public' directory). Everything is categorised.

[edited by: James_Dale at 6:17 pm (utc) on Nov. 23, 2003]

willardnesss

6:10 pm on Nov 23, 2003 (gmt 0)

10+ Year Member



Furmanov,

'Not true' is pretty ambiguos...do you see a site that uses the 'pay for' Google search tool that has been dropped by florida?

I can only find one 1 site right now that uses this ;pay for' toool, so could you be specific... Do you know of another site that uses it?

This 626 message thread spans 42 pages: 626