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You want to see the future of SEO and SEM?
One clear example is EFV's site.
- jeff esq -
As time marches on without significant change in the SERPs, I am left to conclude that I did indeed over-optimize and we're seeing the final result (notwithstanding some minor changes).
The $64K question now is when will Google recognize my page changes and put me back into the game? If this is indeed a penalty, is it a "hard" or "soft" penalty, with the latter meaning that the issue will correct itself after Google fresh crawls and indexes my new pages? Or, <gulp> will the penalty stick for a while?
but is there no added relevancy at all?..you have to check backlinks and how relevant the backlinks are for the -keyword...id have thought many of them will be or point to urls with -keyword simply by the nature of on topic reciprocals
When is this nightmare going to be over? :)
Thanks
David
>>Whats the URL of data center 8?
The URL of data center8 is [www-cw.google.com...]
It contains my site SERPS before changes.
What google is trying to do is eliminate SEO. Scrap your lame black hat/what hat talk. It doesnt matter to google. Fundamentaly, if you are manipulating the SERPS, they dont want it, period. How can you make money off of PPC when people can manipulate the results? Get over yourself, google doesnt care.
So, what they did was study organic high ranked pages vs. SEO pages, find the difference between them, and then penalize sites that are doing SEO.
On to the meat. What google did is add a new algo for every page in the index that states:
1. Look for high keyword phrase density in H1, title, in-site links, text, etc. This identifies keyword phrases to watch out for in step 2.
2. Look at inbound link anchor text. Find pages with a high percentage of inbound link anchor text made up exclusively of keyword phrase identified in step 1.
3. Add a massive penalty for pages that are doing things seen in steps 1 and 2.
How do I know this? Type allinanchor:keyword1 keyword2, check results compared to keyword1 keyword2. Lots of SEO sites now appear with the allinanchor results. Also, check keyword1-keyword2 vs. keyword1 keyword2. You can see a huge difference here. Ive seen it on all the sites I run. Keywords on inbound link anchor text have been killed.
Final piece of the new algo, that applies to sites, not pages.
1. Use results from previous step 1 and 2 to identify SEO pages.
2. If these pages are the main index page of a site AND there are little or no deep links into the site with the keyword phrase, apply another penalty.
You will see lots of SEO site index pages dropped. Organic sites dont exibhit this behavior.
Finally, what can you do:
1. Inbound link anchor text must never contain more than 20% - 40% of your targeted keyword phrase.
2. There should never be more than 50% of your inbound links pointing at your index page for you domain.
Happy Hunting!
Am I the only one that is noticing an updated toolbar PR, like from today or yesterday?
No. Looks to me updated across the board. We've gone up a notch on a couple, others remained static.
PR is irrelevant though in terms of the major address of filters in this update, so not surprising that everyone is discussing other things.
TJ
Dangdiggetynabbitt - you try to play by the rules, and they zap you for playing by the rules? My site is squeaky. During the whole Dom/Esm shakeup I was so freaked out that I scrubbed every speck of even possibly vaguely questionable stuff off the site.
Well, I guess I'll wait until the official "all clear" before making any changes. This totally sux.
For all of my websites I have used the same "over optimized" techniques such as: heavy inbound links with the same keywords, heavy keyword density on the meta-title and in the main text, heavy interior linked pages using the same keywords, etc!
So, my conclusion is that new link data has not been factored in and when it does many sites will return. My overly optimized sites that have been ranked for over 8 months have not been touched.
There are exceptions to this, but on 20 of my sites that I track, "overly optimized" sites seem to be working just fine it seems to more a timing thing with the set of data Google is using. Thanks!
Any opinions on this?
Among other things, this group is great for venting :)
Now we just need a couch to lie on:)
Thanks
David
I am seeing similar results ... My client's site is no where in the SERPS and 9 of the 10 data centers confirm this.
Any idea when there will be another Google update?
It seems Google is using 3 month old data and has not factored in PageRank and filters for SPAM and irrelevant content. Suggestions, thoughts..?