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Update Florida - Nov 2003 Google Update Part 2

         

GoogleGuy

4:50 pm on Nov 17, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Continued from part 1: [webmasterworld.com...]


I stopped by several times yesterday, but it seemed like people were into the analysis stage already. caveman, this update didn't add any penalties for hyphenated domains, so that's not a factor. Just a reminder that people with specific feedback (good or bad) can send it to webmaster [at] google.com with the keyword "floridaupdate" somewhere in the email. I've mentioned that a few times, but as more than one person has pointed out, it can take 2-3 hours to read the whole thread from beginning to end. :)

trillianjedi

2:24 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The only reason Google has the traffic that it has is because of the quality results(until Sat) that it produced.

As far as the user can see, it is still returning extremely high quality results.

TJ

<added: in fact, as far as I can see it is still returning extremely high quality results>

[edited by: trillianjedi at 2:27 pm (utc) on Nov. 18, 2003]

SlyOldDog

2:27 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well - I'd like to put forward a theory for someone to disprove.

It looks to me like a points scoring system. When you get too many points you get demoted for your keywords. So far as I can make out you score points for:

keywords in title
keywords in headings
keywords in normal body text
keywords in outgoing links
keywords in the majority of inbound anchor text (especially links internal to your site)

to me it seems if you have a couple of these it doesn't seem to cause a problem. But if you score in most of them you get the royal boot.

yvt360

2:27 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



googlebot sessions -

What is the typical number of googlebot sessions in a 24 hour period during which they are visiting?

I have seen the googlebot has had a few sessions on my site in the last 24 hours. I'll take it as a good thing.

textex

2:39 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Trillian...
I am definately not seeng better results.

I see doorways and redirects intop 20 for some very competetive terms.

I also see tons of slightly on topic results.

[edited by: textex at 2:50 pm (utc) on Nov. 18, 2003]

carlr

2:40 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



OK So let's assume there is a penality for "over-optimization" with anchor text links - I think this theory makes sense.

What's important now is - is our "over-optimized" websites doomed for life or is there something we can do to correct the situation (other than throw away the domain and the company name, since in my cas this is the same etc)...

Nightmare i tell ya

seaboy

2:41 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Has no one considered the possibility that Google may be trying to improve the quality of its search results?

Of course, in fact I'm sure that's what they're *trying* to do (I don't think it's some big conspiracy to sell more AdWords), but I think something quite big has gone wrong for seemingly a number of sites.
And if they are trying to correct excessive SEO (ie the title, text and anchor text are all the same - not spamming, but optimized) it's not working very well. If someone is searching for (as I mentioned before) 'Widgettown FooCorp Resort and Spa' and Google doesn't show that site in the top 100 listings then it's clear something is wrong.

caveman

2:42 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



SOD,
yes, thinking along the same lines. not sure about outbound links though. that wouild be pretty lame, and also seems to be inconsistent with observations about better showings for pages with outbound links than for the target pages they link to...

Tiffany

2:46 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Unless you use linksmanager I dont think you understand what it is.
It manages links and allows people to make swapping links easier. It does not ADD links for you, it does not search and add links for you, it has no way to spam links unless the user chooses to add a ton of links to it. EACH LINK HAS TO BE ADDED by the user. How is that spam? Linksmanager is merely a tool to track your links and gives you the option of using linkpartners to find more partners.

canuck

2:49 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



I find it strange that there are still only a fraction of SERPS for allinanchor searches... on many terms less than 1/10 of the pre-Florida update results.

GoogleGuy mentioned that there'd only be a "small" amount of data added today sometime... I don't think a small amount is going to help much.

[edited by: canuck at 2:49 pm (utc) on Nov. 18, 2003]

marmalade

2:49 pm on Nov 18, 2003 (gmt 0)



I am getting tons more traffic from MSN. Where I used to get about 3 hits from MSN each day I am now getting about 60 per hour. I have recently thought seriously about blocking altavista with a robots.txt but I am even getting hits from them.

Is anyone else seeing this? Has their been some sort of shift in inktomi & AV algos or are people flocking away from google?

woop01

2:50 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It appears *at this point in time* that Google used to give more credit than I thought to internal backlinks and anchor text pointing back to the homepage. Now it appears that they give almost none.

That's the exact opposite of what I've seen for my sites.

killipso

2:53 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Europeforvisitors,
Your wrong wrong wrong,
send me a sticky and I'll show prove it.
Dan

europeforvisitors

2:55 pm on Nov 18, 2003 (gmt 0)



OK So let's assume there is a penality for "over-optimization" with anchor text links - I think this theory makes sense. What's important now is - is our "over-optimized" websites doomed for life or is there something we can do to correct the situation (other than throw away the domain and the company name, since in my cas this is the same etc)...

I don't think it's as simple as Google's saying, "Hmmm...Widgets.com has links to "widgets" and "widgets" in the title of its home page. More likely, it's a combination of many things that, when taken together, create an artificial pattern.

Instead of trying to second-guess what that pattern might be (or how it's detected), the safest approach may be to simply do what comes naturally. In other words, try to think like an editor, not like a bleeding-edge SEO. Stick to the basics: useful content for the reader, descriptive page titles and headlines and links, etc. Resist the temptation to over-optimize, and you're less likely to run up a "spam score" that can result in a correction.

In relation to Google, you might ask yourself if you're trying to help Google or trick Google. A title that includes the word "Widgets" is good spider food. A title that says "Widgets Blue Widgets Red Widgets Widgeting and Widgetizers from Widgets Inc." is more questionable, because it's obviously artificial.

Goanna1

3:04 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



SlyOldDog,

Interesting theory but I can see sites that are highly optimized (as you describe) doing very well. On the other hand, I have a site that has almost zero SEO and none of its incoming links have been solicited. The site can no longer be found when searching for KW1 KW2 but can be found when you search KW1-KW2. The answer to this mystery lies in the hyphen. Does anybody have any theories on how/why the inclusin of a hyphen displays the missing sites?

sd2001

3:10 pm on Nov 18, 2003 (gmt 0)



The hypen will probably turn out to be a typo in the filter, by an embrassed programmer!

Here's hoping!

soapystar

3:10 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



to those of you who say well done google try a search for "best search engine" on an engine trying to be the best..#1 result?

"Choose the best search for your information need"
is no longer being maintained here.

nice relavancy!

gibbon

3:13 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



soapystar - great find!

flicker

3:13 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



>Well - I'd like to put forward a theory for someone to disprove.

That theory definitely doesn't work for educational sites... in the searches I just did, most of the top-ten sites (including mine) have the topic in the title, heading, links, and text body. Google may devalue those factors beyond a certain point but it certainly isn't penalizing for them; otherwise these educational searches would not look so good and relevant.

Of course, educational sites tend not to view each other as 'competitors' exactly, so we're all linking to at least some of the others. This may stabilize those sites somewhat against spam or spam-busting techniques, maybe?

Anyway, I find it hard to believe that Google could be penalizing anyone for getting too many links or having keywords in the title or anything like that. If so these educational sites would be dropping like flies, and instead, the educational searches look better than ever. My personal guess is that some of these missing commercial sites must be getting caught in an automated spam filter of some sort; hopefully the innocent ones are being released as fast as possible upon review. Or maybe some factors that favor commercial sites just haven't been factored in yet. I'm just idly hypothesizing, really. But I *don't* think it could be possible that links, titles, or headings could be getting penalties given the search results I'm seeing on educational topics! Pick a history topic of the sort that kids might be studying in high school and type it in yourself to see. (-:

needinfo

3:14 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



For example, it wouldn't be that hard for Google to detect a combination of keyword-optimized anchor text AND a keyword-optimized title AND hyphenated domains with the anchor-text keywords AND high keyword density in the body text--and to give less weight to each of those factors if they exceeded a certain threshold on the same page. This wouldn't be a penalty per se; it would merely be a correction or weighting shift to compensate for what Google regarded as artificial (and excessive) SEO.

Europeforvisitors I have a real problem with this theory of yours.

How can Google realistically lessen the relevancy weight of a site which happens to be linked to it using a logical description of itself?

How can Google realistically lessen the relevancy weight of a site which has a domain name which describes itself?

How can Google realistically lessen the relevancy weight of a site which has a TITLE which describes itself?

How can Google realistically lessen the relevancy weight of a site which mentions things about itself in the body of its own text?

I realise you say "if they reach a certain threshold" but I personally think if there was such a threshold then it would need to be set very very high.

Imaging a site selling all coloured widgets. It's homepage want to mention each colour of widgets individually and naturally link of to pages which are colour specific. This site could have the majority of its inbound links with the search term "coloured widgets" in them. It could logically have the phrase "coloured widgets" in the TITLE and meta description. Also in the main body of the text it could mention the phrase **** coloured widgets (where **** = colour) many times in conjunction with each different colour of widget.

As a result of this, this site could have many inbound links with the phrase "coloured widgets" in them. It would have the same phrase in the TITLE and Description and it would also mention the same phrase many many times in the body of the text and logically in the internal text links - ALL PERFECTLY LEGITAMETLY.

So if you had to draw a threshold line I would say it would have to be mighty high.

[edited by: needinfo at 3:18 pm (utc) on Nov. 18, 2003]

soapystar

3:18 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



the interesting thing about using the hyphen is that it actually means you include double barrelled words that we argue about whether google can read.... keyword1-keyword2 finds pages with keyword1keyword2 ..."keyword1 keyword2" doesnt..

Goanna1

3:23 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Soapystar,

My site does not contain any keyword1keyword2 so I do not think that explains it.

soapystar

3:28 pm on Nov 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Goanna1
not trying to explain it..just pointing something out..as for explaining it..seems clear to me that it returns serps relevant to the - ...i.e. if you have links on a page to mydomain.com/randomword-keyword1-keyword2.html you now become relevant as google looks for the - with the keyword...again for links pointing to the page...so it goes hand in hand that optimised pages as most of us by our nature have will have a large relevancy for keywords with the -....so nothing strange to me..it really is a different search...

only1f

3:31 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



So, is this update done or is it still going? I am just wondering if I should start re-optimizing or wait until it has finally settled?

shopgal

3:32 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



My site is about one year old so I kinda new when it comes to the datacenters and updates. Has the new updated moved to the main google index yet? Checked and my site is still showing up ok.

thanks!

newwebster

3:36 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



mc datacenter is down. anyone else noticed?

Sunset_Jim

3:37 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



My site is only listed in data center 8 in its previously held SERPS position. It has all but vanished from the other centers for most relevant key words. Does any one know what this means?

Goanna1

3:39 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



soapystar,

Yes, what you are saying is correct: inclusion of the hyphen would make pages containing kw1-kw2 more relevant. Unfortunately my pages do not contain any "kw1-kw2" either :)

skyhighpn

3:42 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



I'm seeing some click tracking.

shopgal

3:43 pm on Nov 18, 2003 (gmt 0)

10+ Year Member



Goanna1
Where should i be looking to check for my keywords?
thanks

prodigyfx

3:44 pm on Nov 18, 2003 (gmt 0)



>>My site is only listed in data center 8 in its previously held SERPS position. It has all but vanished from the other centers for most relevant key words. Does any one know what this means

Whats the URL of data center 8?

[edited by: prodigyfx at 3:45 pm (utc) on Nov. 18, 2003]

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