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Google June 2003 : Update Esmeralda Part 3

         

GoogleGuy

7:15 am on Jun 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Continued from: [webmasterworld.com...]


Has anyone here ever heard of a Kalman filter? It's a mathematical way of building a model of the world. The math is pretty complex, but basically you try to build a model of the thing you're trying to represent. When you get a new data point, you update your model's estimate about the state of things.

Why am I talking about this? Well, Kalman filters have a knob that blends between how much you believe your model vs. how much you believe each new data point. If you tweak the knob all the way in one direction, you always trust the model and any new input just gets ignored. On the other extreme, you can ignore your current estimates about the state of the world, and only trust each new data point as it comes in. If you set the knob too far in that direction, the object you're trying to model jumps all over the place each time you see even a hint of new info.

Lots of people here are getting more stressed than they need to be--their knobs are turned a little too far toward worrying about the very last thing that happened: "Now my subpage is coming up higher than it should! Okay, now my index page is back and the SERPs look good. Gaaack! Now I'm showing well at DC but the subpage still shows up higher at FI! Too much pressure--I'm going to drink now, and start spamming every FFA I see tomorrow!" :)

If you look around, you'll notice not too many senior members posting here. They chime in every so often, but their knobs are twisted further in the other direction. They know that the index switchover takes a little time to settle, and they have the perspective not to get too worried about things right now, and in general.

I haven't posted much of my take lately, but if I could give advice, it would probably be: don't panic. Here's what I would expect. Probably about one data center per day will get switched to the Esmeralda index. You may see some improvements during the course of the switchover as ingredients get blended in as they're ready. I would expect another round of ingredient-adding after the index is switched over.

So: if you're really into Google-watching as a sport, I would check in once a day to see what data centers have been switched, and maybe to run 2-3 searches. Browse a little while, and then come back the next day. Find something fun to do at night besides poring over every last thing that GoogleGuy (or whoever) posts on WebmasterWorld. You'll feel better, I promise.

This is just my take. You're welcome to ignore it. But I mention it because during this index, I heard about a lot of good and bad searches from webmasters, and the more I dig, the more confident I am that things will turn out well.

Chicago

1:03 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



doesnt budge in one serp and is a fricking yo-yo for others

i'm with you kirby- our firm manages a unique network of sorts of 60 sites (unique content) all with the same level of optimization. 75% have gone from 1,2 or 3 rank pg 1 to somewhere between pg 2-4 or out. ok, I say. but what about the other 25%. it is like just tell me WHY, i dont care just tell me. Because it is 100% impossible for me to deduce anything from this this irrational behavior. it is nothing short of a standstill. frustrating, but with you.

Stefan

1:10 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm in the same boat Stefan. Poof, Gone. Only for most popular searches though. Its still there for less popular searches. Any ideas?

Nope :-)

My site is very "niche", has little competition, and continues to be top of the serps in Google for all the other pages. The index page hasn't gone missing because of someone else's SEO techniques; it's disappeared for no discernible reason. The index.htm is #1 for the obvious kw's in every other SE. Google has a problem.

swampy webber

1:12 am on Jun 20, 2003 (gmt 0)

10+ Year Member



Ok, I must admit I asked this in another thread but maybe it fits better here? If not, let me know. Esmeralda treated me well, or so I thought. I have a lot more pages listed in this update... BUT... there is no title or cache for the pages. Under the url there is a link to 'similar pages' but yet no cache or title.

First, I wasn't included in Dominic, then Esmeralda include blank pages, hey who knows, maybe Farfignuggen will actually include my content...

wackmaster

1:19 am on Jun 20, 2003 (gmt 0)



For now, we still see that some of our sites are up in -fi *but* down in the other data centers ... and for other sites, vice versa...so go figure.

I'm now rooting for the other data centers (not -fi).

But, until all the bouncing around stops it is hard to do anything other than worry and/or hope, depending on the site, since every day brings new results to look at.

We're waiting to analyze everything until it all setttles down more. Hopefully by next Monday that will be the case. But perhaps when it does settle down, we'll again be able to draw some conclusions based on the differences and changes we're seeing now. At least, that was the case with Dominic.

Until then, go -dc!

GrinninGordon

1:22 am on Jun 20, 2003 (gmt 0)



HayMeadows and Stefan

Do what I do.

1) Compare the results of www2 and www. If they are different, the fat lady has not come on stage yet.

2) Look at the number of results found for your search term on both www and www2. If www2 is higher, then it has more data that should finally / hopefully end up on www.

3) Look at the cache of your site (if you changed it within the last 2 months). If there is no "Cached on" or the cache shows the old html, then it seems logical www will catch up with the new (better?) html and, maybe more importantly, any backlinks you are due.

That's my bit / theory.

kellyandsummer

1:26 am on Jun 20, 2003 (gmt 0)

10+ Year Member



There is no way -fi is the new index. It looks like it was last night, but now it is very different, yet it does have updated backlink counts. Strange. My main keyphrase was number 8 after dominic, then number 1 last night on -fi, now it is not in the top 50 of -fi. This is all with zero changes being made to my homepage, and we've added about 350 pr4 or better backlinks, all with the keyphrase as the anchor text.

Anyone agree or disagree that -fi is the new index?

Stefan

1:36 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks GrinninGordon. As I said, my site overall is doing quite well in the new serps. My index page is still listed somewhere, I've found it via allinurl, but it is so buried in the serps as of today that I haven't dug down to it yet. It continues to be #1 for the obvious kw's in the other SE's. Google definitely has a problem with index pages right now; let's hope they get their act together and put them back where they should be.

przero2

2:14 am on Jun 20, 2003 (gmt 0)



UK_Web_Guy, I think some people have already mentioned that for the searches where they noticed subpages, index pages are starting to come back again. So I think it's begun to some degree already

I can see that happening. Index pages returning to the positions you would expect before a sub-page (non-relevant) shows up far down in SERPs.

I am still a little concerned and puzzled what changed in this update (relative to Dominic) that caused our ranks to go down +20 ..?

batdesign

2:51 am on Jun 20, 2003 (gmt 0)

10+ Year Member



As far as I can tell, google has decided that pages that are optimised cannot be relevant, and hence ignores them!

The top two ranked pages for one of my sites are the 'about us' page and the terms and conditions page.

mmmm...tasty relevance.

No this contributes nothing to the discussion. It's entirely irrelevant to the thread basically. Sound like a search engine you know?

This message brought to you by the words: confusion, and the sound of irate clients ;)

mfishy

2:57 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmm...the PR showing for new pages seems unbelievably low. Pages with links from PR 6 and 7's showing PR3? Never seen anything close to like this. Methinks google is having some issues with the crawl data or something

twilight47

2:59 am on Jun 20, 2003 (gmt 0)

10+ Year Member



<<<a little old lady working an open cast mine in China. She has to take her basket of rocks up the slope (which forever gets bigger). She can not make the top on her own, so has to give the basket to another old lady further up>>>

OH MY GOD. Secrets of Google revealed.
This is no analogy, this is a labor violation.
:) ;) :o

g1smd

3:24 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>> The top two ranked pages for one of my sites are the 'about us' page <<

Well, you gotta start somewhere on a site, and knowing who you are dealing with is as good as any I suppose.

But, seriously, I'm aware of several sites where the "contact us" page with just name, phone number, and email address is #1 whilst a content filled page about what they actually do is buried 6 to 10 pages down, and the index page even further still, or unlisted.

Still, having any page of the site at #1 is OK with me, as once the visitor is on the site, any other page is only one more click away.

skipfactor

3:38 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My missing index is back on the datacenters with the exceptions of -in, -fi, & -va. I think they have this bull by the horns.

I didn't check them all, but Google is now back on page one for "search engine". :)

HayMeadows

3:40 am on Jun 20, 2003 (gmt 0)

10+ Year Member



Actually went away one search result at a time. First "blue widget" disappeared two nights ago, then "blue widgets", and now "Custom Blue Widget". I'm going to assume "Custom Blue Widgets" will be gone tomorrow.

Sure enough...didn't even take until tomorrow. "Custom Blue Widgets" is no longer pulling up the home page even though it was just in the results at number one. Now the home page has been pulled from all four results that were in the top 1 and 2 positions and only the sub-pages show up further down the listings.

HELP!

Chicago

3:42 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



rocks up the slope

i'm grinnin', grinnin. you sound like you have some philosophy in your soul.

The Myth of Sisyphus, by great French Existentialist, Albert Camus In Greek mythology, Sisyphus, who had once deceived the gods and cheated death, was condemned for eternity to roll a stone up a hill. Every time he was about to complete his task, the stone would roll free back down to the bottom of the hill. Sisyphus would then have to start over again, even though the same thing would just happen again. Thus, the punishment of Sisyphus is a punishment just because it is an endless exercise in futility.

SEO..Esmeralda? ;)

dazzlindonna

3:53 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hmmm...interesting that google now shows back up in the first page of serps for search engine. now, several people here have responded to the question of why google wasn't showing up on the first page before, by noting that their page is not optimized for the term search engine. They correctly note that the phrase never shows up on their page, so why should they show up on the first page?

yet, now they do show up on the first page. so what is the theory now? that only their backlinks have put them there? actual page content doesn't matter? i'm not suggesting they don't belong there, because obviously they do, however, it is interesting to speculate on what specifically gets them there. obviously its not Title or Description or Keyword Density, etc...

g1smd

3:55 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>> Now the home page has been pulled from all four results that were in the top 1 and 2 positions <<

I wonder if Google can actually detect a frantic SEO checking and rechecking their listings. And then apply penalties? I suppose in theory thay can detect it if you have the toolbar installed.

skipfactor

3:59 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



that only their backlinks have put them there?

That's it dazzlindonna. This SERP shows their ranking for the anchor text "search engine:

[www-ex.google.com...]

Chicago

4:03 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Senior member:
a frantic SEO

isn't that supposed to be a contradiction?

anyway, i seriously doubt G has time to worry about your toolbar or -fi inquiries. just as you are thinking that someone is watching you, there is a thousand others that have that same synapse firing.

littlecloud

5:39 am on Jun 20, 2003 (gmt 0)

10+ Year Member



I was waiting for someone else to notice all the old backlink data, But I dont see anyone else posting or talking about the old backlink data or the old cache data in many cases. Googleguy said to "expect another round of ingredient adding" after the index is switched over.

zafile

5:45 am on Jun 20, 2003 (gmt 0)



littlecloud, I assume you also notice fresk backlinks via link:yourdomain.

But I guess you also believe the old cache data is still being applied to current search results in updated data centers?

soapystar

6:37 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i was also surprised at the little backlink talk....having studied the oranges and apples statement it makes no sense to me since for my top site my links are:

oranges: pre-dominic: 1500
apples: post-dominic: 718
apples: mid-esmeralda: 318

the two apple counts dont even cover my internal pages at pr4+

zafile

6:47 am on Jun 20, 2003 (gmt 0)



GoogleGuy wrote: "Here's what I would expect.":

1. "Probably about one data center per day will get switched to the Esmeralda index."

2. "You may see some improvements during the course of the switchover as ingredients get blended in as they're ready."

3. "I would expect another round of ingredient-adding after the index is switched over."

In regard to point no 2, since backlinks are a key ingredient, if I take into account current Esmeralda search results as well soapystar numbers (mid-esmeralda 318 backlinks), the 318-backlink data hasn't been blended into the results? soapystar, am I on the right track?

tigger

6:57 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



thanks for that info zafile :)

zafile

7:02 am on Jun 20, 2003 (gmt 0)



Which backlink data is being applied to current Esmeralda search results:

a. pre-dominic

b. post-dominic

c. mid-esmeralda

Share your guess with us!

[edited by: zafile at 7:08 am (utc) on June 20, 2003]

martinibuster

7:04 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



The Myth of Sisyphus, by great French Existentialist, Albert Camus

Camus! My hero!

William Blake and Albert Camus form a trinity of TRUTH! (yes, I realize they are one less of a trinity, I know..)

Camus wasn't an existentalist, he was an absurdist!

[edited by: martinibuster at 7:19 am (utc) on June 20, 2003]

martinibuster

7:06 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



he was an absurdist!

Yes!

soapystar

7:26 am on Jun 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"soapystar, am I on the right track? "

i find it very hard to tell these days where exactly we are at. At this stage of dominic my apples count was 178 but the extra backlinks made no difference to the serps. My internal pages show more backlinks than my index page which is linked from each internal page.

Noximus

7:58 am on Jun 20, 2003 (gmt 0)

10+ Year Member



mid-esmeralda,
I can see almost all my newly added links .

zafile

8:10 am on Jun 20, 2003 (gmt 0)



Thanks Noximus.

"I can see almost all my newly added links."

We can see as well the newly backlink data via link:ourdomains.

However, do you believe those newly added links are being applied to your current ranking within the esmeralda serps?

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