Sudden increase of CPC recently?

My campaigns are full of inactive keywords.

[fischermx]

I didn't review my campaigns since last week, I remember a campaign with arround 1000 keyword in which I had about 150 "inactive for search".
Today I have 750 "inactive for search"!

Does anybody get any similar to this recently?

[Abigail]

these new minimum bids seemed designed to throw a person into #1 spot - but if you were just as happy being in #5 or 6 or 7 or even #10 what do you do? I mean I'd sooner be in #6 spot with .51 then #1 at $6.40, ya know.....

[Atomic]

I am not buying into quality score being behind this. If it is true then it is severly flawed. I have small campaigns that consist of a few keywords that are as relevant to the landing page as you could be and every keyword is disabled. I was very careful to bid on keywords that were sure to bring only traffic interested in the few keywords I bid on.

Not only that but the niche is very small and specific and now that I have disconinued advertising there are no ads at all.

I did see that someone from Google visited my site recently and they went no further than my homepage and must have missed all the quality content and never visited a landing page. If this is how the quality check works then the system is doomed to failure.

[fischermx]

Is that Quality Score something automatically calculated?
or is it human reviewed?
Any opinion is welcome on this questions.

[jim2003]

my favorite inactive for search keyword is one that appeared on a handful of times but had a 100% CTR.

[fischermx]

AdwordsAdvisor:
Does it make sense to ask $10.00 for a keyword nobody is bidding regardless the quality score?
What's the explanation for this? Google could be earning a few cents, but with such high biddins it seems like it prefers earns nothing instead: not good for stock holders, I think.

[archie goodwin]

Add us to the list of severely affected in the last day... Inactive kws increased nearly 10 fold it looks like, and volume cut in half.

I'm failing to see how this is good for anyone, end user included.

AG

[exmoorbeast]

Quality Score...

I would like to think that Google has automated this, but some colleagues think it's manual. I really don't know. Trawling through our logs, we can't see anything unusual to suggest that a quality bot has taken a look at the site lately. The site has a few thousand landing pages. I guess that begs the question as to how a humna can check all those pages. I mean if we had a really bad landing page and ten really top pages would Google penalise all eleven of them. I doubt it.

I just can't see how we had been paying ten cents and now have to pay ten bucks. That can't be down to quality or can it?

[fischermx]

I just can't see how we had been paying ten cents and now have to pay ten bucks.

That's the best point. I could understand if they ask me $0.10 for a currently $0.05, or $0.20 for a current $0.10, eventhough that's a huge 100% increase.
But what about jumping from $0.20 to $10.00?, that's totally unreasonable.

[Quantam Goose]

Whoa guys .. I just checked 3 ads that had loads of "Increase to $1.00 or $5.00" to reactivate. They are now acceptable at the old rate between .20 and .50. They will never admit it, but they backed off of something.

[edited by: Quantam_Goose at 5:57 pm (utc) on April 6, 2006]

[Atomic]

I noticed that keywords are regaining their Active status, too. How about that.