Sudden increase of CPC recently?

My campaigns are full of inactive keywords.

[fischermx]

I didn't review my campaigns since last week, I remember a campaign with arround 1000 keyword in which I had about 150 "inactive for search".
Today I have 750 "inactive for search"!

Does anybody get any similar to this recently?

[trinorthlighting]

I stopped my adwords campaigns and put everything in froogle yesterday. Show up in the products search results right under the sponsored advertisements. No more paying for clicks and worrying about click fraud.

[jeffwade]

Hi,
I have called Adwords support center, they told me that they have received many calls about this problem.

It looks like this has been caused by a change in algo quality score of landing pages, but she has admited that my keywords and the associated text ad are relevant to my landing page so I have just to wait for some days and everything will be restored as it was last week.

Anyway she is going to address my specific problem and will call me later...

[hannamyluv]

I said it earlier in this thread and I will say it again, on the adsense publisher side we are seeing extremely large ctr increases across a large network of sites and several million visitors a month.

If you are seeing increases, it's unrelated. Advertising costs on the content side seems unaffected. They don't mind letting the undesirables run on the content side because most people don't realize it's a G ad anyway. The only way this is affecting you is b/c large numbers of those affected are turning on content in an attempt to make up for the loss in traffic which translates into a better pool to match from, which traslates to better targeting.

[ConfusedWriter]

Yeah, my Adsense revenue is very slightly up (across a few sites), but not enough to be too noticable. This might have to do with the particular niches, of course.

[drall]

I said increases in ctr which directly has to do with quality of the ads, not increases in cpc.

[jim2003]

Drall,

I think the point is , is that the CPC increases only affect the search network. I don't think anyone posting in this thread has had an ad disallowed to run on the content network because of the issue being discussed. It is very very likely that any increased relevence you are seeing in ads appearing is coincidental to this problem.

[aleksl]

hannamyluv, I concur your thoughts. I don't know how many G$$gle "opinion controllers" are here on these boards... yet I will restate for those who "didn't understand" - G$$GLE IS GETTING YOU OUT OF BUSINESS.

Well, it has been obvious for a while that G$$gle having trouble distinguishing quality. So my other (side) theory is that they've desided to eliminate small players alltogether. No money - no traffic, you are not competing. Done. Keep searchers going circles between Google, eBay, shopping networks and whoever can pay $1-$5 per click for commercial searches.

Whoever thought it happened because "your landing pages are bad"...I am sorry my dear, our eCommerce store converts at 4%, and any ads we had are going directly to each product page. I don't know how you can get a "better landing page" than that. It is all BS, it has nothing to do with quality and everything to do with MORE MONEY TO G$$GLE.

Unfortunately, pulling the plug on Google now and moving your ad money elsewhere will not make a slightest difference. G$$gle will make so much more on increased bids, they could loose 4 out of 5 advertisers and still be ahead.

[drall]

I understand Jim2003, I also see large scale increases in ctr happening the exact same day this occured on the search network. Maybe it is to do with more adverts being bought on the content network by higher scale advertisers due to the deactivated campaigns as was pointed out to me.

I do find it hard to believe that this is the only reason our ctr has risen so much. I can say without a doubt the ads are much more relevant since the 5th across our 2 largest multi mill uniques a month sites in almost every of the 150 verticals they cover. Like I said just my 2cents but I really do think this has more to do with exactly what Google is saying then anything.

[ConfusedWriter]

And of course, they probably just put this up to confuse us, right?

[adwords.google.com...]

[Martin40]

It may well be an algo change, but as far as my site is concerned: I get less traffic while I've risen in the SERPs. This might suggest that there is less traffic globally (or in the US where 50% of my traffic comes from) due to seasonal factors, or whatever. If there is less traffic, then sites will want more traffic from Adwords and pay more per click.

Just a thought.