Duplicate AdGroup Feature. Allow AdGroups to be duplicated, or at least have the Copy/Move tool retain keyword/ad history as it pertains to approval and ad quality score.
Allow Domain Parking to be a separate bid (like content network).
Allow Search Network to be separate bid (like content network).
Warning when reaching max times for changing daily budget.
Allow the Analytics URL Builder [adwords.google.com] to accept several keywords at a time with the other parameters being the same (i.e. build the tracking code for an entire adgroup at once).
Allow users to see an ad as 'approved' or 'pending' approval as opposed to just 'disapproved'.
In the ad diagnostic tool, add a preview so one can see the results from an IP targeted search.
In the ad diagnostic tool, if selecting 'region' as an option - remember the last country chosen (i.e. add that parameter to the cookie).
In the Google FAQs, add a 'change history' so one can see what policies/questions have been updated and what's the same.
Fix the Traffic Estimator API results so that the API results match the same query done through the direct AdWords interface.
Allow for conversion information, analytics information, and custom date ranges to be shown on the MCC page (add a 'customize this page feature' and let us select what we'd like to view).
Improve search functionality. If I search for 'blue widget', only bring me back results for blue widget not all results for blue and all results for widget.
Allow for negative 'themes'. Google has a very good filter for adult vs non adult results in the SERPs. Allow an account to choose adult or non adult (among others) so that an ad is never shown for an adult search if it's a non adult account.
Allow for ads and keywords to be paused instead of just deleted.
Ability to remove or change permissions on a Google account.
Centralized interface to control permissions of Google accounts (i.e. If I set up my team with hundreds of different Google accounts, let me specify a master Google Account and adjust permissions for all accounts at once. Could even let me create Google account within this interface and adjust permissions there - the new Google accounts are becoming a mess with client account, MCC accounts, analytics accounts, API access, personal accounts, etc). -- This might be my top wish list item at present as the accounts are so confusing to manage with a large list of them & it's really confusing clients who have their own accounts as well.
Fixes I'm happy to see have been implemented (many of these suggestions were from WebmasterWorld threads):
Separate bidding for content vs search.
MCC reports - showing 'account' as a column.
Improvements to saving report templates.
SSL error being fixed on the majority of the AdWords help pages.
Ad Diagnostic tool allowing for regional selection.
Integration of Google maps with the IP targeting feature.
Move/Copy keywords ad text.
Back up payment information.
Auto URL tagging for Google Analytics (FYI - this is under 'My Account' > 'User Preferences' - it's pretty well hidden).
AWA
related [webmasterworld.com...]
oos
I hope there are a few more to add by then. ;)
BTW, did I mention I now have a short weekly meeting to discuss the top ideas from this thread with a bunch of key players? A very good chance to be heard by the right folks, in my opinion. ;)
AWA
PS: I think this is as good a time as any to mention that I'll away from the office from 2/17/06 through 2/21/06, and won't be present and posting.
-Ads on timers (with own time zone choosable)
-Pausing ads individually (could be nicely integrated with the above)
-Maximum # of total keywords to an account, separated into any number of campaigns/adgroups. (I understand this is a data retrieval issue but at least make it higher than 25)
-Put the campaign Avg. Pos on the first page
Elsewhen makes a good mention of tracking metrics, and I think this in particular is the next step in search marketing. AT&T tracks the metrics of our phone calls, how long before imdividual click metrics are readily available? Gosh it's nerdy to be this excited...
There's no way to know what your keyword limit is until you are actually approaching it.
I know these vary by account. So, give us some place in the UI where it tells us what they are. Don't make us guess.
Many thanks!
AWA
PS: Just another reminder that I'll away from the office from 2/17/06 through 2/21/06, and won't be present and posting. Back on Wednesday 2/22/06. I'll miss all y'all. ;)
{keyword-id} Internal ID of the keyword - for those using the API, this could be a better way of putting the keyword into the destination URL
{ifsearchnetwork}
If you've made changes within the ad group, the back button won't help. You've got to scroll back to the top to return from whence you came.
Israel
This crosses the AdWords/AdSense boundary, so please bear with me:
Ability to exclude advertisers/publishers by:
1) Display URL (so I can be assured that visitors won't even see anything that says (say) ebay in the URL).
2) Fragment of display URL (eg a regex, so (say) .*ebay.* will wipe out ALL the ebay affiliates).
3) Publisher ID, so that zapping one MFA by a publisher takes the others out too, which should help keep the filter lists smaller.
4) Publisher/advertiser age. I bet that excluding any advertiser/publisher less than (say) 6 months (but let me choose the probation period) would give AS/AW time to weed out the most egregious publishers/advertisers before I get near them. (Dorothy Parker: "Time wounds all heels.")
5) Negative keywords, everywhere, at top level!
6) Publishers/advertisers that >1% of other AW/AS users have explicitly excluded for whatever reason (let me choose the percentage).
7) Minimum payout for CPC and CPM to show an ad (AS side); minimum average CTR of page to have my ad shown (AW).
8) Have all of the above work WITHOUT FAIL for the search and content networks too.
9) Possible geo-sensitive or by-IP-address exclusion of particular parts of the networks. When we find a fiend's IP address, or a competitor, or a mad teenager, or our own test machine, exclude all clicks or ad displays etc, from them.
10) Have all of the above work at top level in AS/AW across all sites/campaigns etc, so that we can slap-and-forget!
** And also: show when filters are no longer effective, eg because an AS/AW account has been permanently cancelled, or the filter is simply not triggered for a long time, so that we can clear it from the filter list and save a tree or CPU cycle or ruptured blood vessel.
Most of these should be quite cheap computationally and many have the advantage of being numerical, so that each user can decide what level of risk/reward works for them.
And most have a logical application on both the AW and AS sides. (AWA: could you convey this list to ASA?)
Rgds
Damon
Please put it back.
The advanced search link still isn't listed under the tools in many MCCs.
Please put it back.
You should be seeing that pretty darn soon, eWhisper.
Also, thanks to everyone for the latest feedback. It'll be going into the Advertiser Feedback report on Thursday evening, as usual.
AWA
It would be awsome to be able to pause actual ads rather than adgroups. Would greatly speed up the process of rewriting effective ads. There may be a time when you want to revert to an older ad but would have lost its history if it were deleted. I know it has happened to me.
That, or allow people to undelete ads. I have deleted some on accident and was furious.
(Note: I'm very happy the 'account' column was added a while ago for the same report.)
I'll be passing on the latest posts later this evening. As always, many thanks. Your continued feedback is highly valued within the AdWords team, and by the company as a whole.
AWA
in addition to {ifsearch} {ifcontent} and {keyword}, please allow us to pass more information in tracking URLs... for example:
{matchtype} = the type of matching that led to the click (exact, phrase, broad)
{bid} = the amount that was bid for that particular click
{cost} = the amount that the advertiser was actually charged for that click
{position} = the position of the ad that was clicked
{adtitle} = the title of the ad that was clicked (useful when an advertiser is performing a/b ad-text testing
{description1} = the first description line of the ad that was clicked
{description2} = the second description line of the ad that was clicked
{displayurl} = the display URL of the ad that was clicked
That would be insane...a great suggestion! Thanks whoever that was!
another suggestion... on the final review page before we submit a new ad, we are shown everything that we input (creative, keywords, bids) except the destination URL. i think it would be a good idea to include it. (i just discovered an incorrect destination URL from a previous ad, and i think this sort of thing could be reduced if it was displayed for the advertiser for review.)
Anyway; in relation to my earlier post; I would like to ask for some consistency throughout the AdWords interface with regards to language targetting. At the moment; it would seem that the display used when all languages are chosen can be any of the following:
* "All Languages"
* Language 1,Language 2,Language 3 (the FULL list)
or
* [NOTHING]
I've got a bit of an uncomfortable feeling at the moment as since I noticed this inconsistency I am seeing more and more instances of it; and I'm now really not quite sure exactly what lanaguages my ads are targetting. I know I am seeing some referrals from google.de, google.fi etc. etc.; but i'm just not quite sure...!
