Duplicate AdGroup Feature. Allow AdGroups to be duplicated, or at least have the Copy/Move tool retain keyword/ad history as it pertains to approval and ad quality score.
Allow Domain Parking to be a separate bid (like content network).
Allow Search Network to be separate bid (like content network).
Warning when reaching max times for changing daily budget.
Allow the Analytics URL Builder [adwords.google.com] to accept several keywords at a time with the other parameters being the same (i.e. build the tracking code for an entire adgroup at once).
Allow users to see an ad as 'approved' or 'pending' approval as opposed to just 'disapproved'.
In the ad diagnostic tool, add a preview so one can see the results from an IP targeted search.
In the ad diagnostic tool, if selecting 'region' as an option - remember the last country chosen (i.e. add that parameter to the cookie).
In the Google FAQs, add a 'change history' so one can see what policies/questions have been updated and what's the same.
Fix the Traffic Estimator API results so that the API results match the same query done through the direct AdWords interface.
Allow for conversion information, analytics information, and custom date ranges to be shown on the MCC page (add a 'customize this page feature' and let us select what we'd like to view).
Improve search functionality. If I search for 'blue widget', only bring me back results for blue widget not all results for blue and all results for widget.
Allow for negative 'themes'. Google has a very good filter for adult vs non adult results in the SERPs. Allow an account to choose adult or non adult (among others) so that an ad is never shown for an adult search if it's a non adult account.
Allow for ads and keywords to be paused instead of just deleted.
Ability to remove or change permissions on a Google account.
Centralized interface to control permissions of Google accounts (i.e. If I set up my team with hundreds of different Google accounts, let me specify a master Google Account and adjust permissions for all accounts at once. Could even let me create Google account within this interface and adjust permissions there - the new Google accounts are becoming a mess with client account, MCC accounts, analytics accounts, API access, personal accounts, etc). -- This might be my top wish list item at present as the accounts are so confusing to manage with a large list of them & it's really confusing clients who have their own accounts as well.
Fixes I'm happy to see have been implemented (many of these suggestions were from WebmasterWorld threads):
Separate bidding for content vs search.
MCC reports - showing 'account' as a column.
Improvements to saving report templates.
SSL error being fixed on the majority of the AdWords help pages.
Ad Diagnostic tool allowing for regional selection.
Integration of Google maps with the IP targeting feature.
Move/Copy keywords ad text.
Back up payment information.
Auto URL tagging for Google Analytics (FYI - this is under 'My Account' > 'User Preferences' - it's pretty well hidden).
What I would also LOVE (not just for adwords), is if we had google support on weekends too. It's not like our ads dont run on weekends, or that we dont face problems on weekends. If I have some trouble on Friday, I have to wait till Monday (evening for me, because of time difference) to get a reply. A lot of times when ads are disapproved for silly reason, I'm dead if its a weekend cause, if I write to google or even if I write new ads I have to wait till they are approved, which would end up being Monday.
{matchtype} = the type of matching that led to the click (exact, phrase, broad)
{bid} = the amount that was bid for that particular click
{cost} = the amount that the advertiser was actually charged for that click
{position} = the position of the ad that was clicked
{adtitle} = the title of the ad that was clicked (useful when an advertiser is performing a/b ad-text testing
{description1} = the first description line of the ad that was clicked
{description2} = the second description line of the ad that was clicked
{displayurl} = the display URL of the ad that was clicked
let me control what accounts get what % of budget and self-controlled daily limits on those accounts (when on credit terms)
A bit like Google Analytics
I would like to have my account working according to my local time. Or at least my billing Google, which is Ireland.
I hate opening my Adwords account at 8:30am and seeing my Adwords stats for the day that already finished.
I figure that would be a no-brainer as Google could reduce paying people out and funnel more money back into itself.
I don't think AdWords / AdSense account linking is quite as straight forward as it sounds - not from a technical point of view (that's trivial) but from an accounting, TAX and Google's results filing standpoint (perceived drop in revenue).
...and not just from Google's point of view; but from their corporate (i.e. VAT registered) customers; it's not straight forward; and with international VAT being a grey area already i'm pretty sure Google won't be in a hurry to make it even more complicated.
Right now it can be done 'behind the scenes' as all our bulk uploads are set with start dates 2-3 days in the future.
I'd love to be able to create a campaign and just know it'll go live on a certain date.
I'm constantly checking the edit link - but it would be easier if there was another ad text identifier:
A, B, C or 1, 2, 3, etc.
Would stop people (like me) from altering bids late at night and bidding £28 instead of 28p. Didn't lose much this time......
Ian
I'm working on the Advertiser Feedback now, and will be sending it in an hour or so. Also, I've scheduled a short weekly meeting to talk over these ideas with the right folks, so please keep them coming. ;)
AWA
I would love the ability to find disapproved ads across an entire MCC. Right now, I have to know what account it is, go to it, go to tol>dissaproved ads> fix them, then off to the next account. One spot would be great.
Also a "Mass Disapproved Edit" type screen would be wonderful to have, where I could edit all of my disapproved ads in one spot.
The last thing I notice is the way your Form Order is on the page where you edit ads, if you use tab to go to the next field the order is as follows:
Title > Description 1 > Description 2 > Display URL > URL > Delete (at the top of your keyword list) > Delete (bottom of keyword list) > Edit CPC/URL (top) > Edit CPC/URL (bottom) > Save Changes > Cancel
It would be great if it was just:
Title > Description 1 > Description 2 > Display URL > URL > Save Changes > Cancel
Also would love to see an bulk upload feature in the new google adword editor desktop tool.
a list of things that we should stop asking for on this thread if google has a reason it will never implement (ie the evergreen request for the ability to pause ads).
I am now sat in another duldrums of zero impressions for over a week. I know that my CPM is sufficient as I have targetted these sites before; and it took 4 days to go live then. I've now been waiting 6 days with no impressions!
Looks like everyone wants the ability to pause keywords, plus a few others in the last week.
AWA, just a Thursday reminder before your meeting...
Looks like everyone wants the ability to pause keywords, plus a few others in the last week.
Got 'em all, werty. ;)
My thanks to all who've posted with ideas - I always look forward to adding these to the Advertiser Feedback Report.
AWA
1) Pause Ad's
2) Stats For Negative Keywords (as i have already mentioned)
3) Extend the Move Keyword And Advert Tool To, Move Whole Adgroup, and more than 1 at a time!
if i think of any more i will post agian, i like this thread!
has anything posted here ever been implemented?
or awa... do u know if there any plans to? we would all love some insider info, LOL!
regionalisation in the UK would be nice...
Skel00, perhaps I haven't had enough coffee this morning. Hmmm, 4 cups? That should be enough...
I assume you mean the ability to select 'regions' when targeting campaigns, but want to make sure. If I am mistaken could you please clarify, so that I can do your idea justice when I include it in the next report? ;)
AWA
For example, I always limit my campaigns to those countries in which PayPal is well established as a payment gateway; and it takes several minutes to select the same list every time I create a new campaign.
Yes most ads violating one or more policys will eventually be disapproved when it is reviewed but this could help insure an ad gets reviewed in an expedited manner and prevent different people from reporting the same ad over and over for the same reason.
Basically you would be taping into the power of your legitimate advertisers to help your reviewers get rid of ads that violate your policies.
I'm in the situation now when I submitted a new ad about 36 hours ago and am sat here checking and double checking my account to see if there are any impressions. It is really really frustrating. It might be the situation that google are snowed under and it might be another 24 hours before my ads are going to be reviewed (which is fine) but I would really like to know that is the case.
Overture currently give you an estimate of when ads are likely to be reviewed but this is simply your submission date + 5 days. I am sure Google could be much smarter than this and come up with a formula that could estimate likely review time based on known factors such as number of ads in the queue, day of the week etc etc. This would be great information to present to the advertiser at the time the new ad is submitted.
Hope this makes sense.
