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Duplicate AdGroup Feature. Allow AdGroups to be duplicated, or at least have the Copy/Move tool retain keyword/ad history as it pertains to approval and ad quality score.
Allow Domain Parking to be a separate bid (like content network).
Allow Search Network to be separate bid (like content network).
Warning when reaching max times for changing daily budget.
Allow the Analytics URL Builder [adwords.google.com] to accept several keywords at a time with the other parameters being the same (i.e. build the tracking code for an entire adgroup at once).
Allow users to see an ad as 'approved' or 'pending' approval as opposed to just 'disapproved'.
In the ad diagnostic tool, add a preview so one can see the results from an IP targeted search.
In the ad diagnostic tool, if selecting 'region' as an option - remember the last country chosen (i.e. add that parameter to the cookie).
In the Google FAQs, add a 'change history' so one can see what policies/questions have been updated and what's the same.
Fix the Traffic Estimator API results so that the API results match the same query done through the direct AdWords interface.
Allow for conversion information, analytics information, and custom date ranges to be shown on the MCC page (add a 'customize this page feature' and let us select what we'd like to view).
Improve search functionality. If I search for 'blue widget', only bring me back results for blue widget not all results for blue and all results for widget.
Allow for negative 'themes'. Google has a very good filter for adult vs non adult results in the SERPs. Allow an account to choose adult or non adult (among others) so that an ad is never shown for an adult search if it's a non adult account.
Allow for ads and keywords to be paused instead of just deleted.
Ability to remove or change permissions on a Google account.
Centralized interface to control permissions of Google accounts (i.e. If I set up my team with hundreds of different Google accounts, let me specify a master Google Account and adjust permissions for all accounts at once. Could even let me create Google account within this interface and adjust permissions there - the new Google accounts are becoming a mess with client account, MCC accounts, analytics accounts, API access, personal accounts, etc). -- This might be my top wish list item at present as the accounts are so confusing to manage with a large list of them & it's really confusing clients who have their own accounts as well.
Fixes I'm happy to see have been implemented (many of these suggestions were from WebmasterWorld threads):
Separate bidding for content vs search.
MCC reports - showing 'account' as a column.
Improvements to saving report templates.
SSL error being fixed on the majority of the AdWords help pages.
Ad Diagnostic tool allowing for regional selection.
Integration of Google maps with the IP targeting feature.
Move/Copy keywords ad text.
Back up payment information.
Auto URL tagging for Google Analytics (FYI - this is under 'My Account' > 'User Preferences' - it's pretty well hidden).
Just to mention my favourites again, since I've seen them get mentioned by other people more than once recently, and AWA just *lurves* having us nag over and over again! B^>
1) Ability to have some campaigns on a timer such as "show only during local working hours of the user" or "show only from X to Y UTC on days of week A,B,C" or possibly "show only/mainly at the time that gives best conversion rate".
2) Know better what the Budget Optimizer is optimising for: I'd often (but not always) want to optimise for maximum conversions for a given budget, not maximum clicks. G has the numbers to know which clicks convert, and this would be an augmentation SmartPiercing(TM) since my ads would not even usually be shown on the MFAs and domain parks where they don't work well. This "maximise conversions" could apply to CPM campaigns too.
3) Be able to copy all "bad"/negative words between campaigns, or even have an "account" set. I don't want to pay the pervs to come to my pro-bono gallery site and be disappointed by the lack of pervy material... B^> But copying these words around is almost impossible in the Web UI at present.
All Latin America
All Spanish (English, Portuguese)speaking countries
Western Europe, etc.
My apologies if this has come up before.
I'll include all the ideas here in this week's Advertiser Feedback report, which goes out Thursday evening, as usual.
Fixes I'm happy to see have been implemented (many of these suggestions were from WebmasterWorld threads)...
Thanks also for noticing that many ideas have indeed been implemented.
PS: I will be out of the office tomorrow 1/10/06 for a family event. Back Wednesday, even farther behind than usual! ;)
The ability to leave myself notes all over the Client Center, so I can remind myself of what I've done and when and where I need to pick up next time, etc. When you have a lot of clients and a lot of campaigns/ad groups/keywords, this is just becoming increasingly more important.
In reports - it would be nice to have more options for time period - for example, some of my clients wanted to see their 2005 information for the entire year by months - if there's a way to do that in one report, I couldn't find it.
Link your Adsense account with your AdWords account so that you can bank Adsense revenue and turn it right back into advertising costs.
I figure that would be a no-brainer as Google could reduce paying people out and funnel more money back into itself.
I could see incentives too, like discounts, being offered to people who have both Adwords and Adsense accounts.
2. Give advertisers a special Google Search URL (probably require login) and/or allow us to register one or more IP addresses for test use. Modify the TOS to allow us to click on competitors ads when using this interface, or from the registered IP address(s). Treat all clicks and impressions through this interface or IP address(s) as invalid. So, we can test appearance of our ads without running up impressions (and lowering CTR) as well as allowing us to check competitor's ads for TOS (redirect, etc.) without ourselves having to violate the TOS.
3. Seperate bids for Search Network.
4. Seperate reporting of CPC and CTR for Google Search and Search Network. Google Search stats are what Google uses to determine ad position. But these stats are opaque to us unless we are running only on Google Search.
5. Add a checkbox or some other kind of indication showing (a) that an ad requires a review (b) that a required review has been completed. Date and time of last review would be nice, too. I guess a check box + date/time would be best. I know that Google already has this internally, so please give it to us directly.
6. Keywords using regular expressions or some similar syntax:
1. The ability to pause an ad rather than an entire ad group.
2. The ability to see what things in your account are queued for review. Sometimes it's a keyword, sometimes it's an ad, and sometime I have no clue why my ad wont show.
3. Be able to budget ad groups instead of just the campaign.
Primary Card: "card 2"
Backup Card: "card 1"
I sometimes want to swap charge cards, but the only way to do this currently is put dummy card details in one of the credit card fields (it won't let you put the same card as 1 and 2 and I only have 2 cards for the business).
There are so many ideas in fact (and some on the longish side *cough* eWhisper) that I'll just paste a few of the shorter ones into the Advertiser Feedback Report, and then link to the entire thread.
So keep those posts coming, as many folks here read the report over the weekend. ;)
1. On allowing advertisers to do research, allow us to use Google Maps to indicate where we want to see search results from. Maybe you can add this as a feature to Google Accounts for personalized search.
2. Rather than completely separate bidding on the search network, an 80% solution would be to allow us to designate a % bid relative to what we bid on Google. So, if the search network does better for us than Google, we can bid, say, 120%.
These are simple API programs in theory. But you need the IDs, and they are nowhere to be found in the web UI. You have to first use the API to retrieve the IDs, then store them somewhere (database, spreadsheet, etc.)
Alternately, allow these to be accessed in the API by name, rather than just by ID. Or provide functions that, given a name, will return an ID.
For those of us who use the API a fair bit to run keyword optimisation, it'd be really handy if Google could automate the delivery of stats to our servers.
i.e. massive keyword report runs, as soon as it's finished, Google automatically FTPs to our server (using a highly restricted username/password) and deposits the CSV file in the directory there. We can then automate the processing of it from there.
I know it's just me being lazy, but it would be a fairly handy feature.
try copying the link (to a campaign) from the campaign overview page. it will contain the campaign id. same for campaign -> adgroup.
Thanks! That's handy to know. I already wrote a little command-line utility to download the campaigns to a tab-seperated-value file. But this way I can conserve my anemic quota.