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Duplicate AdGroup Feature. Allow AdGroups to be duplicated, or at least have the Copy/Move tool retain keyword/ad history as it pertains to approval and ad quality score.
Allow Domain Parking to be a separate bid (like content network).
Allow Search Network to be separate bid (like content network).
Warning when reaching max times for changing daily budget.
Allow the Analytics URL Builder [adwords.google.com] to accept several keywords at a time with the other parameters being the same (i.e. build the tracking code for an entire adgroup at once).
Allow users to see an ad as 'approved' or 'pending' approval as opposed to just 'disapproved'.
In the ad diagnostic tool, add a preview so one can see the results from an IP targeted search.
In the ad diagnostic tool, if selecting 'region' as an option - remember the last country chosen (i.e. add that parameter to the cookie).
In the Google FAQs, add a 'change history' so one can see what policies/questions have been updated and what's the same.
Fix the Traffic Estimator API results so that the API results match the same query done through the direct AdWords interface.
Allow for conversion information, analytics information, and custom date ranges to be shown on the MCC page (add a 'customize this page feature' and let us select what we'd like to view).
Improve search functionality. If I search for 'blue widget', only bring me back results for blue widget not all results for blue and all results for widget.
Allow for negative 'themes'. Google has a very good filter for adult vs non adult results in the SERPs. Allow an account to choose adult or non adult (among others) so that an ad is never shown for an adult search if it's a non adult account.
Allow for ads and keywords to be paused instead of just deleted.
Ability to remove or change permissions on a Google account.
Centralized interface to control permissions of Google accounts (i.e. If I set up my team with hundreds of different Google accounts, let me specify a master Google Account and adjust permissions for all accounts at once. Could even let me create Google account within this interface and adjust permissions there - the new Google accounts are becoming a mess with client account, MCC accounts, analytics accounts, API access, personal accounts, etc). -- This might be my top wish list item at present as the accounts are so confusing to manage with a large list of them & it's really confusing clients who have their own accounts as well.
Fixes I'm happy to see have been implemented (many of these suggestions were from WebmasterWorld threads):
Separate bidding for content vs search.
MCC reports - showing 'account' as a column.
Improvements to saving report templates.
SSL error being fixed on the majority of the AdWords help pages.
Ad Diagnostic tool allowing for regional selection.
Integration of Google maps with the IP targeting feature.
Move/Copy keywords ad text.
Back up payment information.
Auto URL tagging for Google Analytics (FYI - this is under 'My Account' > 'User Preferences' - it's pretty well hidden).
Pain to have to move/delete columns in order to dump data back in.
In fact, the ideal would be a bulk upload feature that could accept a full file.
Ability to run a campaign settings report to list off budget, network settings, budget/position preferences, etc settings across all clients in an MCC.
It is in Edit Campaign Settings
If you have many countries in
Locations: Countries and Territories
these are unsorted and it is a pain to work with it.
It is the same if you hit the Edit button for this list - to find particular country is terrible.
Thanks for this great thread.
Every other advertising medium in the world has standards - despite the claims to the contrary, google does not have any coherently enforced standards policy. Our sector is flooded with sites giving themselves 10/10 ratings, producing charts of socalled essential services that miraculously only they have, passing off paid for puff as objective reviews. Is there room for anyone genuine to get a look in? Not in my field I can say for certainty.
Any consumer using adwords to do shopping will get a ridiculous, distorted view of what exists in their chosen field. Is that healthy? Anyone with a bit of initiative and time can buy out half the top spots, distorting the market for anyone else.
Adwords has guidelines against this but doesn't enforce them: they say "sponsored content" should be indicated, but they won't actually enforce that rule, it's just a guideline. Try lodging a complaint and see where it takes you. "We care a great deal about the quality of our results..." etc. Zero action. Of course with a near monopoly position and no meta authorities policing the situation, why should they. And of course the whole google model is based on finding automated solutions, so getting humans involved in quality control in a major and systematic way would cost money and google is a little strapped for cash at the moment.
Genuine advertisers are being squeezed out by sharks. Dealing with support is about as fun as playing 1980s computer tennis. With large bats and slow speed.
Many people on this board have tried to raise this issue. They get talked out by people calling for a "positive dialogue". But of course if you're just focussed on making money through advertising and are not a genuine business with a life outside the internet, talk of quality must seem just quaintly 20th century.
None of this mattered when adwords was small and there were niches for everyone. Now it's a monster being eaten by parasites. This observation - and I defy anyone to counter it - has to be the starting point not just for reflections about "new features" but a root and branch rethink of the way the whole show is functioning
If it's a simple issue like the display URL being wrong, or a keyword that somehow is trademarked needing to be changed, one must change every ad individually - the tool doesn't allow for disapproved ads to be changed.
In the MCC reports, allow the report to have the field of email address or client id number to be chosen as the account name can be dynamic and not match previous reports.
Really, it's beyond ridiculous.
The "this page contains secure and non-secure items" pop up is a simple fix that should be been dealt with YEARS ago - when you're trying to find something, it is REALLY annoying and time consuming.
The way the help link steals focus from an existing window is also really annoying, as is whatever removes the bottom status bar from the browser. It trashes whatever I'm doing, and since I'm using doing something when I need to check the help files, I don't want my window to disappear.
The last two times I had to search for information, I ended up having to go OFFSITE to someplace completely other than Google Adwords to find the information I wanted, because no reasonable search or drill down could find it. The first query was about dynamic keywords in titles - good luck finding any information about THAT. The second was so simple and basic I can't believe I couldn't find it - I'd temporarily forgotten how many campaigns I could have at one time in an account. If that straightforward answer (along with how many AdGroups and how many keywords) exists on one page in the help files, I'd sure like someone to give me a search query that turns it up.
Attention should be paid.
Adding 'disapproved' as a status column would be much appreciated (especially at the MCC/Sub MCC level).
In addition, allowing a csv/xml file download for the disapproved ads tool would also be useful.
And, of course, allowing for 0 impression reporting is still on the wish list ;) .
Under Tools in "Find and Edit Keywords", it would be helpful if under "Performance History", there could be a date range option.
This would be useful for better identifying non-performing keywords en masse.
The drop down box with today, yesterday, this month, last month, all time is somewhat limiting for those who'd like to eliminate anything without an impression/click for say, 60 or 90 days.
I'd like to be able to grant READ ONLY access to an Adwords account. I have a client with a high-level managers would like to look more closely at the details, but they're afraid they might do something wrong.
Logically, if the advertiser has tried keyword X and has decided to stop advertising on it, then Adwords should not assume that it knows better and to run ads on that keyword.
I'll forward the latest ideas on Friday evening, in this week's Advertiser Feedback Report. Many thanks.
Also, this is probably as good a place as any to mention that I'll be taking a two week holiday soon, I'll be away from AdWords, the Advertiser Feedback Report, and this excellent forum between July 10 and July 24. Luckily for all concerned, we have AWA2 up-to-speed. :)
Why can't the same hold true for deleted ads within Adgroups? Only of course, if they are re-entered verbatim or if there was an 'undelete' ad feature.
Someone discovered that this currently happens when a formerly deleted ad is recreated using the API. Don't know if that's by accident or design, but there doesn't seem to be a logical reason for recreated ads not to retain their history.
I must have done cost/cpa 9 million times to find static orders, let me choose to show which columns I want!
Sorry about the tone, it's just a really annoying thing that seems obvious to me and would take like 2 secs to fix :) I know cpa and conversion and cost are important, but to us order totals are just as important.
Especially with the new lay-out, it's a bit of a pain to decipher.
1. When you're using Ads Diagnostic Tool, it's very anoying every time to re-enter Google domain, user location, location values. Those values should be saved in a cookie.
2. When you bid on a broad term, it'd be nice somehow to see top 10 keywords which triggers my ad. In this way it'd be easier to find more negative keywords.