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Google Adwords Features I'd Like to See, #6

Continued. Share ideas for making your life easier



2:14 pm on Jan 8, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Continued from AdWords Changes I'd like to see #5 [webmasterworld.com].

Duplicate AdGroup Feature. Allow AdGroups to be duplicated, or at least have the Copy/Move tool retain keyword/ad history as it pertains to approval and ad quality score.

Allow Domain Parking to be a separate bid (like content network).
Allow Search Network to be separate bid (like content network).

Warning when reaching max times for changing daily budget.

Allow the Analytics URL Builder [adwords.google.com] to accept several keywords at a time with the other parameters being the same (i.e. build the tracking code for an entire adgroup at once).

Allow users to see an ad as 'approved' or 'pending' approval as opposed to just 'disapproved'.

In the ad diagnostic tool, add a preview so one can see the results from an IP targeted search.

In the ad diagnostic tool, if selecting 'region' as an option - remember the last country chosen (i.e. add that parameter to the cookie).

In the Google FAQs, add a 'change history' so one can see what policies/questions have been updated and what's the same.

Fix the Traffic Estimator API results so that the API results match the same query done through the direct AdWords interface.

Allow for conversion information, analytics information, and custom date ranges to be shown on the MCC page (add a 'customize this page feature' and let us select what we'd like to view).

Improve search functionality. If I search for 'blue widget', only bring me back results for blue widget not all results for blue and all results for widget.

Allow for negative 'themes'. Google has a very good filter for adult vs non adult results in the SERPs. Allow an account to choose adult or non adult (among others) so that an ad is never shown for an adult search if it's a non adult account.

Allow for ads and keywords to be paused instead of just deleted.

Ability to remove or change permissions on a Google account.
Centralized interface to control permissions of Google accounts (i.e. If I set up my team with hundreds of different Google accounts, let me specify a master Google Account and adjust permissions for all accounts at once. Could even let me create Google account within this interface and adjust permissions there - the new Google accounts are becoming a mess with client account, MCC accounts, analytics accounts, API access, personal accounts, etc). -- This might be my top wish list item at present as the accounts are so confusing to manage with a large list of them & it's really confusing clients who have their own accounts as well.

Fixes I'm happy to see have been implemented (many of these suggestions were from WebmasterWorld threads):
Separate bidding for content vs search.
MCC reports - showing 'account' as a column.
Improvements to saving report templates.
SSL error being fixed on the majority of the AdWords help pages.
Ad Diagnostic tool allowing for regional selection.
Integration of Google maps with the IP targeting feature.
Move/Copy keywords ad text.
Back up payment information.
Auto URL tagging for Google Analytics (FYI - this is under 'My Account' > 'User Preferences' - it's pretty well hidden).


9:26 pm on May 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Not sure it's already been stated, but match "Add/Update Multiple Keyword" headings in the Adwords Editor to the headings from the exported outpost.

Pain to have to move/delete columns in order to dump data back in.

In fact, the ideal would be a bulk upload feature that could accept a full file.


12:30 pm on May 4, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Functions for the AdWords Editor:
  • add position preference feature
  • allow it to qc/send bulk uploads
  • allow one to edit all keywords in an adgroup at once (useful for changing destination URLs or making mass keyword changes).
  • allow it to save an MCC login so that it can always access any sub account (currently, one has to enter the MCC, bring back a list of the accounts, and then find the account).
  • add a sorting feature when opening an account (i.e. allow to sort by name or account number, right now it's unsorted so can be difficult to find an account).

Account features:

  • Allow for a bulk change on position preference. This could be done at the campaign level, or at the 'edit ad group bid' screen (since one can use powerposting for position setting, it could also be done from the 'edit in one box' from the 'edit ad group bid' screen.

  • In addition, reports of 'potential missed clicks' due to position preference being set would be interesting.

  • Add position preference settings to the API.

  • In the keyword tool, 'add possible negative keywords', the roots of those keywords are often more useful than a 5 word combination of negative keywords. Make it easy to add the adjective or root for the potential negatives.


3:58 pm on May 5, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Ability to run a 'location settings' report (especially in the MCC to see location settings of all campaigns across all clients).

Ability to run a campaign settings report to list off budget, network settings, budget/position preferences, etc settings across all clients in an MCC.


4:37 am on May 6, 2006 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

All the latest ideas are now pasted into the Advertiser Feedback Report.

Thanks very much for taking the time to post them. ;)



11:21 am on May 17, 2006 (gmt 0)

10+ Year Member

I would love this one:

It is in Edit Campaign Settings

If you have many countries in

Locations: Countries and Territories

these are unsorted and it is a pain to work with it.

It is the same if you hit the Edit button for this list - to find particular country is terrible.

Thanks for this great thread.


4:40 pm on May 17, 2006 (gmt 0)

10+ Year Member

The feature I would like to see is the introduction of advertising standards that ensure bidding is not swamped by competitors using phoney review sites to plug their own products. This single reform is far more important than any new gizmo that might be introduced.

Every other advertising medium in the world has standards - despite the claims to the contrary, google does not have any coherently enforced standards policy. Our sector is flooded with sites giving themselves 10/10 ratings, producing charts of socalled essential services that miraculously only they have, passing off paid for puff as objective reviews. Is there room for anyone genuine to get a look in? Not in my field I can say for certainty.

Any consumer using adwords to do shopping will get a ridiculous, distorted view of what exists in their chosen field. Is that healthy? Anyone with a bit of initiative and time can buy out half the top spots, distorting the market for anyone else.

Adwords has guidelines against this but doesn't enforce them: they say "sponsored content" should be indicated, but they won't actually enforce that rule, it's just a guideline. Try lodging a complaint and see where it takes you. "We care a great deal about the quality of our results..." etc. Zero action. Of course with a near monopoly position and no meta authorities policing the situation, why should they. And of course the whole google model is based on finding automated solutions, so getting humans involved in quality control in a major and systematic way would cost money and google is a little strapped for cash at the moment.

Genuine advertisers are being squeezed out by sharks. Dealing with support is about as fun as playing 1980s computer tennis. With large bats and slow speed.

Many people on this board have tried to raise this issue. They get talked out by people calling for a "positive dialogue". But of course if you're just focussed on making money through advertising and are not a genuine business with a life outside the internet, talk of quality must seem just quaintly 20th century.

None of this mattered when adwords was small and there were niches for everyone. Now it's a monster being eaten by parasites. This observation - and I defy anyone to counter it - has to be the starting point not just for reflections about "new features" but a root and branch rethink of the way the whole show is functioning


1:34 am on May 20, 2006 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Got the latest - thanks for your comments.

And I agree with Dave741 - thanks for this thread!



5:01 pm on May 23, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Allow the find and edit ad text tool to edit disapproved ads.

If it's a simple issue like the display URL being wrong, or a keyword that somehow is trademarked needing to be changed, one must change every ad individually - the tool doesn't allow for disapproved ads to be changed.

In the MCC reports, allow the report to have the field of email address or client id number to be chosen as the account name can be dynamic and not match previous reports.


5:46 pm on May 23, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Ability to run reports for overall MCC preformance/Spend - very useful when dealing with many child MCC accts.


7:16 pm on May 23, 2006 (gmt 0)

10+ Year Member

Like Wayback, an AdBack where I can see my Campaign Management and Campaigns UI, one week ago, last month, last year, custom, etc.


7:55 pm on May 23, 2006 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month


Really, it's beyond ridiculous.

The "this page contains secure and non-secure items" pop up is a simple fix that should be been dealt with YEARS ago - when you're trying to find something, it is REALLY annoying and time consuming.

The way the help link steals focus from an existing window is also really annoying, as is whatever removes the bottom status bar from the browser. It trashes whatever I'm doing, and since I'm using doing something when I need to check the help files, I don't want my window to disappear.

The last two times I had to search for information, I ended up having to go OFFSITE to someplace completely other than Google Adwords to find the information I wanted, because no reasonable search or drill down could find it. The first query was about dynamic keywords in titles - good luck finding any information about THAT. The second was so simple and basic I can't believe I couldn't find it - I'd temporarily forgotten how many campaigns I could have at one time in an account. If that straightforward answer (along with how many AdGroups and how many keywords) exists on one page in the help files, I'd sure like someone to give me a search query that turns it up.

Attention should be paid.


8:27 pm on May 23, 2006 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

(Also, for what it's worth, I have at least two clients, one of which spends $10k per month and the other $30k per month for whom I would likely be spending a lot more if I could have either more than 25 campaigns per account or else set budget at the AdGroup level. For what it's worth.)


11:22 pm on May 24, 2006 (gmt 0)

5+ Year Member

Give option to post Local Business Ad on local.google.com or maps.google.com ONLY and/or give the ability to change business name entry based on ad campaign keyword group.


4:28 am on May 27, 2006 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Got all the latest, and just sent the Advertier Feedback Report.

As always, thanks very much. ;)



8:44 pm on Jun 15, 2006 (gmt 0)

10+ Year Member

the ability to have separate destination url's for google, search network, content network.


4:39 pm on Jun 19, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

In the "Ad Text Report" status column, the current statuses are active or deleted.

Adding 'disapproved' as a status column would be much appreciated (especially at the MCC/Sub MCC level).

In addition, allowing a csv/xml file download for the disapproved ads tool would also be useful.

And, of course, allowing for 0 impression reporting is still on the wish list ;) .


10:19 pm on Jun 19, 2006 (gmt 0)

5+ Year Member

Hopefully this is a new one:

Under Tools in "Find and Edit Keywords", it would be helpful if under "Performance History", there could be a date range option.

This would be useful for better identifying non-performing keywords en masse.

The drop down box with today, yesterday, this month, last month, all time is somewhat limiting for those who'd like to eliminate anything without an impression/click for say, 60 or 90 days.



6:51 am on Jun 20, 2006 (gmt 0)

5+ Year Member

How about continent wise targeting. It would make life so much simpler if I could start a campaign for Europe or Asia and then remove the same when needed, instead of adding/removing 10-15 countries (which I actually find belong to that region or not)


11:39 am on Jun 20, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member


Yes, having an additional coarser contient-based selection would be wonderful. How many times have I played DIY-geography-quiz trying to remember all the countries in South America or Asia-Pacific (or even North America B^>)?




5:58 pm on Jul 3, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'd like to thank Adwords for adding conversion data to displayed metrics for each ad. That idea was suggested here.

I'd like to be able to grant READ ONLY access to an Adwords account. I have a client with a high-level managers would like to look more closely at the details, but they're afraid they might do something wrong.


9:19 am on Jul 4, 2006 (gmt 0)

5+ Year Member

What about navigation buttons at the bottom as there are on top? "Next", "Previous" and a "Top" link for instance. Also to back up a level like on top.



1:12 pm on Jul 4, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Re expanded broadmatch, while I'd really like it to be eliminated, or at least be given the ability to turn it off, assuming that we cannot have that, I'd like to see it modified such that if keyword X is in the account in a paused adgroup expanded broadmatch is disabled for that keyword.

Logically, if the advertiser has tried keyword X and has decided to stop advertising on it, then Adwords should not assume that it knows better and to run ads on that keyword.


9:42 pm on Jul 5, 2006 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Glad to see this thread showing signs of life again. ;)

I'll forward the latest ideas on Friday evening, in this week's Advertiser Feedback Report. Many thanks.

Also, this is probably as good a place as any to mention that I'll be taking a two week holiday soon, I'll be away from AdWords, the Advertiser Feedback Report, and this excellent forum between July 10 and July 24. Luckily for all concerned, we have AWA2 up-to-speed. :)



6:04 am on Jul 6, 2006 (gmt 0)

5+ Year Member

When we re-enter a deleted keyword into an Adgroup, it regains its history & stats within that Adgroup.

Why can't the same hold true for deleted ads within Adgroups? Only of course, if they are re-entered verbatim or if there was an 'undelete' ad feature.

Someone discovered that this currently happens when a formerly deleted ad is recreated using the API. Don't know if that's by accident or design, but there doesn't seem to be a logical reason for recreated ads not to retain their history.



2:53 pm on Jul 6, 2006 (gmt 0)

10+ Year Member

Give us customisable display colums on campaign and adgroup overview. I want to see physical orders!

I must have done cost/cpa 9 million times to find static orders, let me choose to show which columns I want!

Sorry about the tone, it's just a really annoying thing that seems obvious to me and would take like 2 secs to fix :) I know cpa and conversion and cost are important, but to us order totals are just as important.


4:13 pm on Jul 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Perhaps, this is a repeat... but, some sort of designation identifying those keywords with a distinct URL vs. those utilizing the default (much like the bids used to be - in a different color, would do).

Especially with the new lay-out, it's a bit of a pain to decipher.


3:52 pm on Jul 7, 2006 (gmt 0)

5+ Year Member

Sorry, if these features were already requested, anyway:

1. When you're using Ads Diagnostic Tool, it's very anoying every time to re-enter Google domain, user location, location values. Those values should be saved in a cookie.

2. When you bid on a broad term, it'd be nice somehow to see top 10 keywords which triggers my ad. In this way it'd be easier to find more negative keywords.


10:21 pm on Jul 7, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

For geo targeting I'd like to be able to screen out satellite providers.


4:59 am on Jul 8, 2006 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

All the latest now copy/pasted into the Advertiser Feedback Report. As always, many thanks!



4:32 pm on Jul 12, 2006 (gmt 0)

5+ Year Member

I'd like for adwords not to log me out if I log in with a different google account in a different browser.
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