Forum Moderators: martinibuster
This is my first post but I've been lurking around here for months, and following this thread since it was first posted.
I've been getting more and more involved with niche/content/adsense sites for about 6 months now and find that the following are major income increasing tactics virtually anyone can implement with a little work:
1. Search for "Eyetracking Study" on Google or Yahoo! and read up on it. Look for "Heat Maps" or graphic representations of where a site visitors eye generally falls on a web page at first glance. Place your Adsense blocks there.
2. Re: Blending ads into your site - light and airy, text and content rich pages (white space and organization) seem to do better than pages chock-full of a million different things. Match adsense with the overall color scheme as well and make them appear as if they're an integral part of the content.
3. keyworded page title, and H1, H2, H3, tags immediately preceeding or following the adsense blocks increases relevance of the ads served. If your pages are chunked-up with divs or tables, use the H? tags in the same chunk as the adsense ads.
4. Killer content rules! Words for the adsense publisher to live by.
5. Some swear that the url color should be the same as the text so as to blend it in and make the url less conspicuous. My own experience after testing on 14 different sites in a variety of niches has shown that a url color completely different from any other text color on the page boosts CTR dramatically. This is also evident after studying an Eyetracking Heatmap of several different sites. Visitors mouse clicks were concentrated on actual urls like www.whatever.com. Of course, testing this on your own site is key.
6. I've found that the best niches to publish sites in are those that concentrate on "Offline Topics," like physical products, services, places, etc. My theory? Sites like this are visited by less web savvy surfers who use the internet mainly for info gathering and not doing business. For example, a construction related site I run gets moderate traffic - about 250-300 uniques, 1200-1500 page impressions a day yet has an average 17%-20% CTR on the ads. I could be totally off base with this theory though...
After implementing everything mentioned above and continually adding pages and good content to each of my 14 adsense sites, my overall average CTR is 7-8%, CPM is around $6
From what I've read/heard from others those numbers are freakin awesome. So what I do works for me.
Hopefully this little note helps or inspires others here, since I've gotten so much great info from WWForums over the past few months.
Caio
6. I've found that the best niches to publish sites in are those that concentrate on "Offline Topics," like physical products, services, places, etc.
Would anyone else care to comment? If this is true, I may change my whole publishing plan.
After implementing everything mentioned above and continually adding pages and good content to each of my 14 adsense sites, my overall average CTR is 7-8%, CPM is around $6From what I've read/heard from others those numbers are freakin awesome. So what I do works for me.
Not "frakin awesome" by me. Based on the data I have gathered from here and other forums since the day Google allowed the disclosure of the AdSense gross pay, CPM of $6 is far below the P50 (mid-point of earnings). The EPM range is from 2 cents (forum, blogs) to $100+ (PPC-driven-traffic sites).
This month looks like a $4000 one. Most of my sites are between 50 and 250 pages, all built by hand using templates. The sites don't get mega traffic and I don't expect them to, since the niche markets are so narrowly focused.
Thanks for the kudos all! Glad I could help out.
Ah, Rocky, I've seen those numbers too and my theory/observation (I could be wrong) is that the midpoint looks good because it's... the midpoint, not because it's the actual average EPM midpoint. But I've only been doing this Adsense thing in depth for 6 months so I also have a lot to learn to reach the numbers you pointed out. Thanks, now I have something else to shoot for ;-)
Reading through this thread I have been inspired to add 'adsense' to my very small website. Nothing to report so far in terms of revenue, but it will be an interesting experiment.
Perhaps I will write an new content-based site which I have been wanting to write for a while (cookery, recipes, etc.)
Does anyone have any idea how sites in this field perform as regards to adsense?
I think that's good advice for several reasons, one of which is that less net-savvy visitors seem to be less "blinded" to ads than real geeks.
They also tend to be much less conscious of WHERE THEY ARE in terms of the netspace -- in other words, they're naive about clicking on advertising links because they don't know it will take them "off-site" and so therefore the blending-AdS-into-the-site-design angle really works on that crowd.
Perhaps I will write an new content-based site which I have been wanting to write for a while (cookery, recipes, etc.)Does anyone have any idea how sites in this field perform as regards to adsense?
I have one recipe site that gets a decent CTR, however EPC is always low. I think it is just a "cheap click" topic no matter what you do within the niche.
My opinion would be to go for it, but don't depend on it for whopping income. Build some sites that target higher paying keywords as well. Don't spend most of your time on this one.
Google Adsense, combined with Adwords, is my new gambling habit. I am thrilled when they pay me 3000 in one month, depressed when they pay me 500 in another. What is up with that?
I agree. It makes me feel much the same way I did when I was playing with penny stocks. I am much more prone to depression and my moods seemed to be directly tied to my daily G performance.
(A support group like AA would be in order if indeed we truly wanted to quit... but that is obviously not the case...)
This month looks like a $4000 one. Most of my sites are between 50 and 250 pages
I'm right there - just behind you a little, use all the same techniques as they do work, but basically just a single site generating all the cash. Honestly, I don't see how you juggle 14 sites and keep the traffic up on them all, but I have 16 more domain names waiting to be filled up with content so I guess I'll find out soon.
I am finally getting my second site building traffic and if it gets to the same levels my main site gets, UPS club here we come :)
i run what is a hobby site, but i wouldn't mind trying to build it into something more substantial. it's a site that offers free things for websites and blogs, mainly kid/teen-oriented. when i joined adsense i put the adsense ads everywhere, and got incredibly varying results. i eventually realized that almost all of the clicks were from one page (the main entry page), so now i have adsense on that page only--the rest of my pages are running CPM banner ads. that has helped the CTR and my earnings seem to be stronger and more stable.
anyway, this month (march) i have earned about $200 through adsense, which i am pretty happy with. i could probably do better, i think it's pretty good considering that i don't update the content that often...
There's a been a huge dropoff in EPC since the beginning of March even though the advertisers have remained largely the same, and if the trend continues, earnings for April will probably be < $500.
This has been consistent since the beginning of February and very predictable day in, day out.
Is anyone else noticing such a drastic difference?
Also, does anyone know where to see the Adwords being served in a different part of the world to actually check what is being shown, apart from asking someone to send screen shots?
For the past few weeks I have been monitoring my earnings throughout the day and without doubt the second 12 hours EPC is substantially lower than the first 12 hours, more or less 50%.
This has been the trend on my web site since I started with AdSense.
The bulk of my money is earned by NOON PST and I'll usually get 30%-40% more the rest of the day and it's real consistent this way,
Feb 2005: $10.00 (only 2 days)
March 2005: $89.00
Page views are very low compared to some that I have read here. Would like to hear from other education related web sites.