AdSense Earnings and Observations - December 2023

[allhearts]

Just a horrible day today, really, really bad.

[edited by: not2easy at 11:48 am (utc) on Dec 1, 2023]
[edit reason] split thread cleanup - New month, new thread [/edit]

[Breathofair33]

@allhearts is your FB traffic organic or paid? Curious

[Sissi]

Confirmed bad day and December is not starting well

[allhearts]

@Breathofair33,

My Facebook traffic is organic.

With my niche, paid traffic from Facebook just doesn’t pay for itself.

[dolcevita]

CPC between 0.12$ and 0.15$ is unusually low.

[allhearts]

@dolcevita

Usually happens to me at end/start of the month, yesterday and today no different, let's hope for a good push the rest of the month with Christmas advertising in full swing, it's December or never.

[gatormark]

Finished November down 7.5% from November of 2022.

[gatormark]

December is only good until around the 20th, and then it drops off the cliff until late January.

[gatormark]

Adsense hates Facebook traffic. In the past, any traffic coming from Facebook, Adsense just disregarded. Only thing you can hope for from Facebook are conversions, sales, or sign ups, if that’s important to you. You can forget generating Adsense revenue from Facebook traffic

[allhearts]

@gatormark,

not for me, Facebook traffic is a life saver for me.

[Breathofair33]

@gatormark

Also agree with @allhearts and my traffic is paid. AdSense from FB has saved me. It's their browser redirect coming to our sites, doesnt block any ads by default. I expect this won't last forever either.

[MMedi26]

Agree with @allhearts. I get organic traffic from Facebook and Adsense likes the traffic from Facebook.

[MMedi26]

Why won’t Adsense let us block Whaleco Services, LLC ads? Very confused

[gatormark]

@allhearts

That is interesting. Now I’m wondering why is the opposite for me.

Do you guys use Google Ads as well to promote your business?

[allhearts]

@gatormark

not at all, about 50% of my traffic is from Facebook, 30% from google search and the other 15 to 20% from direct and referral.

With my niche, it doesn't make sense to pay for traffic, I have tried but it ain't worth it.

Facebook traffic is a game changer for me when it comes to adsense.

Conversion wise, the % difference of revenue to traffic received from FB and Google are day and night, so I think "Breathofair33" is on to something.

[Mentat]

November had Thanksgiving, Black Friday and Cyber week ;)
It was not bad in the end, but in the last few years December does not pick up in advertising terms.
Usually there is a small push from 15-20 December and that's it.

Brace for January, February and March.
Last year massive IT layoffs were brewing in December. What it will be this year?

[dolcevita]

Currently, Page RPM is $12.00 and CPC is $26.00, which is an excellent sign.
Yesterday the RPM was $8.00 and the CPC was $15.00. The difference is drastic.

[allhearts]

Happy to hear @dolcevita, $26.00 per click (cpc)?

struggling here today but still hoping for a good finish to the day.

[DarkSide83]

@dolcevita: Glad to hear it. Which industry/sector does your site come from?

[dolcevita]

Sorry, my mistake. CPC is $0.26 and not $26.00. Right now a bit lower $0.23 with RPM $10.50 but still it is good sign.

btw

My websites are into internet/technology/security/industry sector.

[allhearts]

Thank you @dolcevita,

mine is also at around $0.23 right now, it could be worse.

[MMedi26]

My CPC is 0.17 right now so y’all aren’t doing too bad

[allhearts]

@MMedi26

mine just keeps dropping as well, horrible weekend, you are not alone.

[dolcevita]

I am happy with the weekend. The CPC is currently $0.18 and with about 7 hours left until the Adsense day expires, the profit goal for Sunday has already been met.

[allhearts]

@dolcevita,

Glad to hear, kind of gives me some hope for the week ahead.

[MMedi26]

I’m always excited to see how the early Monday numbers look. It’s 2am and I’m extremely disappointed. 9 clicks for the first few hours of the day, not good at all. The complete opposite of how yesterday started. I had around 40 clicks, a good RPM and CTR by 2am yesterday but a bad cpc. Today started with a bad rpm, ctr but a good cpc. So weird.

[Sissi]

Horrible weekend
Never seen such a horrible Monday after the first Advent

[allhearts]

It’s only the 4th, but I can say this is the worst start to a month ever, and it’s December;

[dolcevita]

CPC is $0.14 and RPM $4.00. It looks not good at all today.
What saves me are good page views and CTR but still...

[MMedi26]

Yeah December is starting off pretty rough. The economy must be really terrible right now.