AdSense Earnings and Observations - December 2023

[allhearts]

Just a horrible day today, really, really bad.

[edited by: not2easy at 11:48 am (utc) on Dec 1, 2023]
[edit reason] split thread cleanup - New month, new thread [/edit]

[MMedi26]

The weekdays use to be great and the weekend use to be on the lower end. I’ve noticed a switch lately. My weekdays are now lower than weekends.

[ubound]

I am using Google's own contest requirement message, but today, I found a policy violation, "Contest requirement; certified CPM not adopted," in the policy center. Moreover, the Payment Info page now flashes a message asking for Tax info for Ireland. I am not in Ireland but in the EU, and I receive payments from Ireland. It has been the case for 13 years, and I have never had to fill in tax info for Ireland before. Does anyone know what to do about that?

[MMedi26]

I also got the CPM not adopted message today. How do we fix this?

[Milanex]

"How do we fix this?"

Just wait a while...

Greetings
Milanex

[gatormark]

Down 8% from December of 2022.

[MMedi26]

It’s saying I need a privacy policy url. Where do I even find that? I feel Adsense makes things more complicated than they should be.

[allhearts]

@MMedi26,

you don't have a Privacy Policy on your website?

It's quick and easy to create one, you can get ideas from a same niche website as yours, all you need is a few lines (but make sure you cover the basics of a Privacy Policy).

Once you have a Privacy Policy page created, just add the link/url to it, on your adsense account and you should be good to go.

[magician]

You need to provide a link to "privacy policy" of your website. If you don't have one, search on internet to make one which is suitable for your website and publish it and provide the link to google.

[MMedi26]

That aside, this is also a terrible day lol

[MMedi26]

Facebook traffic seems to be down again! 😅

[allhearts]

Same here, just a horrible day.

[gatormark]

@MMedi26

Just create one for your site.

[CommandDork]

Any one else seeing their GDPR Consent Rate starting to slip a little? Mine's down from 90% to 86%.

[allhearts]

@CommandDork,

where do I even see that?

[CommandDork]

Privacy & Messaging >> Manage (European Regulations) >> Consent Rate

[allhearts]

@CommandDork

Thank you, mine is at 71%, so even though yours dropped a bit, it is still much better than mine.

[allhearts]

@CommandDork,

Did you modify your GDPR message title?

I was using the genetic title from google, I changed it, also changed the text in the buttons and removed the "Do not consent" button, I’m hoping this will improve my consent rate.

[CommandDork]

I did modify mine a few days ago to include all options for the user - might account for the drop.

I think there is so much going on right now, and even Google seems to be having issues with this system, that it's hard to put a finger on anything.

My consent dropped another 2% just overnight so that's weird.

[ubound]

The previous message successfully disappeared on its own a couple of days ago, but today a new problem :

"We've detected an issue on your IAB TC string on one or more of your sites or apps. These errors may affect your ability to serve ads to European users. A detailed report is available for you on the EU user consent page."

At this point, I am not taking these messages seriously. They come and go on their own.

[nikos90]

One of the worst RPM rates I have ever seen today.
It seems that we will not have any better days, almost Christmas and the earnings are terrible.

I am wondering if there is a general drop with other publishers too.

[allhearts]

@nikos90

many of us are in the same boat, a horrible December.

[allhearts]

I honestly don't see how this will turn around when the full switch from CPC to CPM happens, I hope I'm wrong.

[CommandDork]

The switch to CPM sounds like it would have been a killer idea 10 years ago. In 2024, maybe not so much.

[allhearts]

When google says that it should not affect publishers earnings, earnings keep dropping by the day, so are they referring to old earnings or the new low? That's what I am afraid of.

[gatormark]

And so it begins. The seasonal revenue plummet begins today.

[itek]

All around another bad month. Down 24% from last year. YET Google stock continues to climb. Expecting it to be a long brutal winter with Adsense.

[MMedi26]

I really expected better from December.

[CommandDork]

The Xmas travel season should begin this Wednesday or so in the states. Expect even further drops : /

[allhearts]

@itek,

down 47% from December of 2022, it's just been a horrible year for me.

[MMedi26]

I’m up over 300% but again, the tactics I’m using this year is why my revenue increased. Compared to prior months, I would call a month like this a slower one.