AdSense Earnings and Observations - December 2023

[allhearts]

Just a horrible day today, really, really bad.

[edited by: not2easy at 11:48 am (utc) on Dec 1, 2023]
[edit reason] split thread cleanup - New month, new thread [/edit]

[nikos90]

Little better compared to yesterday, but still low.

[allhearts]

@nikos90,

glad it's at least better, let that be the beginning of better days ahead.

[MMedi26]

Still very low. It’s almost like there’s a lack of ads being placed this month which is weird because it’s December.

[gatormark]

Any movement we see now will drop drastically around December 21.

[MMedi26]

@gatormark it’s dropping now so the next drop won’t be a surprise

[allhearts]

Yeah, it's been a very odd month for a December.

Past Decembers have always been my my best month of the year.

December of 2022 was not very good, but so far this month I am down 50% from December of last year, crazy.

[MMedi26]

RPM dropped below $7 at the end of the day for the first time in a long time.

[allhearts]

Having this forum available has been a blessing, I would never of known otherwise that there are so many of us on the same boat.

I don't take comfort by any means in knowing so many are suffering, but it is good to know I am not alone and it's not something I did.

Today by the way is starting off just horrible, I hope it improves throughout the day a bit for all of us, good luck.

[gatormark]

@MMedi26

My Adsense numbers will probably be half of what they are right now, after Christmas.

[CommandDork]

I expect the drop to start around Dec 15th this year, then expect to be down 15%-35% around the holidays and thereafter.

January's start will be brutal which means February will be barely serviceable.

[MMedi26]

I’m trying to be optimistic. Maybe the usual bad times for Adsense will turn into good times this year lol.

[MMedi26]

Next year**

[honestman]

For my industry, November and December are always down -- just not amenable to holidays. January 1st is a fresh burst through May.
This year is no exception, though now CTR is way down after the October update. November, no change.
My fault for not having a site full of "eye candy" for a variety of reasons, but the bigger sites just keep getting more traffic year after year, in my observation. I should have outsourced like my competitors, but I have moral issues with underpaying relative to what US programmers receive. I was a programmer/consultant for 25 years and know the evolution. I know there are plenty of rationalizations for outsourcing, but I don't buy them ethically (though outsourcing is built into the whole economy).

[gatormark]

Yeah, I will be in “the dead zone” from about December 19 through the third week in January. Then, everything usually kicks into high gear through May.

[Soulofmonk]

Stats so far[till Dec 8th]

Compared to the previous month, this year.
Vs Nov 23[Nov 8th]
20% down
Compared to this month, last year.
Vs Dec 22[Dec 8th, 2022]
42.08% down

[DarkSide83]

Here 30% down compared to last year December.

[MMedi26]

Best start to a day in a long time and my Facebook tragic seemed to increase a bit within the last few days. Let’s hope it continues for a while before deciding to take a trip back down again.

[MMedi26]

I’ve been up all the second half of this year but honestly that’s because earlier this year and last year I didn’t use Facebook traffic to my advantage like I’m going now. I feel the real numbers will hit me around next year now that I have a legit plan of how to get consistent traffic.

[allhearts]

@MMedi26 ,

as a result of getting more traffic from Facebook, did you do anything different on your posts?

[MMedi26]

@allhearts On the page I run, there wasn’t much change so really I’m thinking it was the algorithm picking my content back up.

[allhearts]

@MMedi26,

Glad to hear, my Facebook traffic dropped significantly this week.

[MMedi26]

@allhearts mines been down for a few months now up until this week

[MMedi26]

After a great weekend, things are starting off on the slower end this Monday.

[CommandDork]

This week SHOULD be the last good week of ad spend for 2023 - but Sunday wasn't a good start for me.

[allhearts]

Sunday was ok, just ok, but today (Monday) was horrible.

[MMedi26]

Today (Tuesday) starting off worst than Monday.

[magician]

What's happening? Monday was horrible... it's even worse than what I receive on weekdays of last week of Dec. Have I forget to enable some setting which is causing this low RPM. Any quick checklist to check in adsense? My websites are mostly for US audience. Any ideas?

[allhearts]

Looking like it's going to be one of the worst earning days of the year this far.

[Soulofmonk]

As of Dec 11

23.21 % down vs Nov 23
45.61% down vs Dec 22

Dec 11 was the worst day this year[so far].

[allhearts]

RPM was just horrible today and down 48% from December of 2022 this far.