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May 2020 AdSense Earnings and Observations

April Showers Bringing May AdSense Flowers?

         

martinibuster

6:29 am on May 1, 2020 (gmt 0)

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Yes! Here we go again!

Not crazy about the user experience using Google's auto ads. Gave it another try and the ads were really messing with the user experience.

gatormark

1:02 pm on May 1, 2020 (gmt 0)

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Something very weird is going on with Adsense. For April, they are only showing search earnings and no earnings for all other ads...

gatormark

1:45 pm on May 1, 2020 (gmt 0)

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I guess they were just delayed. Still 9.5% clawback for April.

Saver

3:15 pm on May 1, 2020 (gmt 0)

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Buckle in duders and dudettes; were about to go downhill again on this battered wooden roller coaster of a ride.

nomis5

4:51 pm on May 1, 2020 (gmt 0)

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Clawback 1.2% - about average

Earnings up 5% - unexpected increase given the situation

Page RPM - atrocious, less than half of expected.

Saviour - large number of pages viewed.

Other - large increase in affiliate earnings, totally unexpected. Exceptionally good news because if my affiliate earnings are higher than expected, their earnings are also doing exceptionally well. Hope for the future.

BoredMeteor

5:20 pm on May 1, 2020 (gmt 0)

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April was my lowest earning month in a good while, but also had a very low clawback, about .4%

primax

9:25 pm on May 1, 2020 (gmt 0)

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April was okay I guess, 2.3% clawback. I changed mid april from fixed leaderboards/billboards to auto responsive ads and my revenue increased by 80%. However numbers are still very low due to covid 19.

ember

12:50 am on May 2, 2020 (gmt 0)

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I experienced an 80% drop in CTR in late April and tracked it down to auto ads, which were inflating impressions and clicks 4 fold in Analytics. I don't know it if was just the auto ads gone haywire or a bot running through them, but either way Adsense couldn't tell which were real impressions/clicks and which weren't and so stopped paying me for most clicks. Removed auto ads and everything went back to normal. Or at least back to coronavirus era normal, not normal normal.

kireb

2:36 am on May 2, 2020 (gmt 0)

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Early April was very good, last 2 weeks all stats are dropping. Overall slightly above last year, but with 20% increase in traffic.

Clawback stood at 1%

immrrobot

5:16 am on May 2, 2020 (gmt 0)

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Wow the clawback is beyond my understanding. Every month it's getting more and more after the pandemic. Is G trying to earn extra few bucks or what? It's 11% which is huge for me.

The thing is I hardly get any referral or social media traffic. And, the ad placements are never too close. Just mad at how they are sucking out every thing they can even when it's too down.

gatormark

2:36 pm on May 2, 2020 (gmt 0)

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@immrrobot, yeah, I get 7 to 9.5% clawback every month. That's been my life. I have no idea why since my ad placements are fairly conservative.

nubchai

4:13 am on May 3, 2020 (gmt 0)

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Clawback wasn't bad but May isn't shaping up well so far.

immrrobot

10:35 am on May 3, 2020 (gmt 0)

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@gatormark, I wonder if that high clawback could result in account suspension?

gatormark

3:50 pm on May 3, 2020 (gmt 0)

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@immrrobot, I hope not. My clawback has been that high for years (5 to 9%) and I've had Google review my site. Weird and I've been with Adsense for over 14 years.

MayankParmar

3:39 pm on May 4, 2020 (gmt 0)

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AdSense enabled automatic experiment 'feature'. Last week when I checked the settings, it was set to off. I'm not sure how it got enabled, but is the automatic experiment feature worth giving a try?

Broaster

3:40 pm on May 4, 2020 (gmt 0)

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The past week my adsense CPC is super low, I went from earning $50 to 70 dollars a day with 500 clicks on average, now Im earning $2.75 to 3.50 cents on average with 300-400 clicks.

This sucks and is painful, my CPC went from 0.15 to 0.02 thats super lower.

:(

Broaster

3:41 pm on May 4, 2020 (gmt 0)

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@gatormark what is Clawback?

nubchai

3:43 pm on May 4, 2020 (gmt 0)

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@Broaster. At the end of the month Adsense will remove invalid clicks which reduces your payout.

nubchai

3:46 pm on May 4, 2020 (gmt 0)

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So I've never seen Adsense earnings this low. Is the consensus that because of Covid-19 that companies are not using Adsense (and other) ads?

NickMNS

4:08 pm on May 4, 2020 (gmt 0)

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@gatormark what is Clawback?

Simply, go to the Payments section of your account, "view transactions" and it will show your earnings for the month, less "invalid-traffic". That amount is what is referred to as clawback.

Additionally, there is the difference between your "estimated" earnings for the month, shown in the activity report, as compared to the "earnings" shown in the payment report. I have I actually once had a positive difference, such that the amount paid was greater (by a few pennies) than the "estimated" earnings. It is worth noting that difference between the two earnings figures was in dollars, but there was still "invalid traffic", so it netted out to 2 or 3 cents positive. But that is a rare exception.

Mentat

5:29 pm on May 4, 2020 (gmt 0)

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I hope that Ad manager is stuck!

ember

6:01 pm on May 4, 2020 (gmt 0)

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Ad Age is saying that 82% of digital advertisers plan to pause or adjust spending this 2nd quarter. My epc is down 50% since just a month ago.

nubchai

6:10 pm on May 4, 2020 (gmt 0)

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Thanks Ember. That's what I suspected.

Runfun

10:02 pm on May 4, 2020 (gmt 0)

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Lowest earnings in years and highest claw back in years also... about 15%! Well Adsense is rubbish and not for serious publishers. It's nice to fill the leftovers and put affiliates and direct advertisers in front of it.

BoredMeteor

4:32 am on May 5, 2020 (gmt 0)

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Still early, but May is looking to be worse than April, which was already about a 5-year low. Fun times.

Runfun

10:34 am on May 5, 2020 (gmt 0)

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So far May is a bit better than April or less worse...

Q1 was better for Google than Q1 2019, anyone here with better Adsense earnings in past quarter than Q1 2019? Lol, something tells me there are some discrepancies.

gatormark

12:30 pm on May 5, 2020 (gmt 0)

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One of the main reasons we are making less (and Google is NOT) is simple supply and demand. More and more new websites are running Adsense ads every day and the number of advertisers is not keeping up with the new websites displaying ads. This drives pricing down. Combine that with COVID-19 economic impacts and you get what we have now for advertisers. However, Google’s profits can still rise in this environment...for a while.

Sissi

6:22 pm on May 5, 2020 (gmt 0)



@gatomark

I m not sure how many new publishers Google is approving.

Dark side: recession will eliminate the ads budgets
Bright side: off line business to shift to online business

Broaster

6:51 pm on May 5, 2020 (gmt 0)

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I dont get much clawback, my last payment was only 5 or 7 dollars short than the estimated payment so not many invalid clicks

what im seeing now is low pay per click, I think I read something that some advertisers are hacking google or gaming it recently during this time so they are getting more spots for a penny per click or something.

I just started seeing low earnings last week of April and today it continues on, 3 cents CPC with only 2 dollars earned with same traffic.

This is depressing.

ember

7:25 pm on May 5, 2020 (gmt 0)

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There is a pandemic. People are locked in their houses. They are scared and not spending money, either because they have lost their job or because people always stop spending if they feel insecure. If no one is spending money, then there is no reason for advertisers to buy ads. Why advertise cars if the showrooms are closed? Fewer advertisers means less competition and lower ad prices.

Advertisers will start spending again when people start feeling more secure and start going out again. It might take some time, but it will happen.
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