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May 2020 AdSense Earnings and Observations

April Showers Bringing May AdSense Flowers?

         

martinibuster

6:29 am on May 1, 2020 (gmt 0)

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Yes! Here we go again!

Not crazy about the user experience using Google's auto ads. Gave it another try and the ads were really messing with the user experience.

Sissi

7:07 am on May 27, 2020 (gmt 0)



@Web01

Good to know that we are families here :)

Just to make it clear: we are all working in different regions in different sectors.
In case you are dealing with Cricket in Jamaica how can a publisher of a Borussia Dortmund website be helpful.

Saver

12:40 pm on May 27, 2020 (gmt 0)

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The thing is folks, we still have the Fall Pandemic to go through as well. Anything that opens up for the summer, will be shut down again once the virus starts amping up in the Fall. Hopefully by then, there is a vaccine, or they figure out a better design for old age care buildings as well as setup strict guidelines for folks who live with old and immune compromised people.

gatormark

12:42 pm on May 27, 2020 (gmt 0)

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@Web01

I am not in a sports niche that focuses on one club so I have no idea how to help you get more traffic. Most of my pages were on SERP page 1 back then. Now, only my lesser keywords are on page 1. Increased competition and google devaluing my site has led to this. I have a broad site with thousands of pages.

Saver

1:57 pm on May 28, 2020 (gmt 0)

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So apparently Google doesn't allow you to send traffic to your site anymore. This trend has been going on since the beginning of this Covid stuff.

Before Traffic Sent. Stats are of the only 2 ad positions on Single Page Views.

Imp, Clicks, RPM, Viewable, Rev
913 11 $8.43 61.26% $7.70
941 22 $8.01 57.97% $7.54

And after we do a trending FB post...

Imp, Clicks, RPM, Viewable, Rev
1,893 12 $2.44 73.81% $4.61
1,958 23 $2.70 56.67% $5.29

As you see ad impressions doubled, and the clicks remained the same other then 1 click per ad unit, we even lost money too.

This never happened prior to Covid.

This F&*kery is so blatant. I hope some lawyers are watching this thread, as many of us Publishers are getting tired of how we're being handled during this time. Especially the ones like myself that have made G millions in revenue from their cut of the ads we've published for a decade. GA has oppressed so many of their publishers lately, my guess is many have taken their own lives because of it.

Stay strong out there and share your stats, lets put G's blatant theft and abuse of its publishers out there for the whole world to see.

Sissi

7:23 pm on May 28, 2020 (gmt 0)



@saver

that was prior Covid.
This is the same if you have an excellent domain name let s say sport.com and you forward it to an adsense website
Click will be zero value

gatormark

7:34 pm on May 28, 2020 (gmt 0)

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@saver

Yeah, that’s been going on long before Covid. I stopped using Facebook to send traffic to my website because Google would remove more earnings than normal.

NickMNS

7:54 pm on May 28, 2020 (gmt 0)

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@Saver
You are engaging in ad arbitrage and then you come here and accuse AdSense of thievery. Nice!

Advertisers are only willing to pay for user with a sincere and real interest in their ads. When you buy ads on FB or elsewhere and redirect those users to a website that they have no legitimate interest in, then yes one should expect that one should not be able to generate a profit. While this strategy falls in a grey zone in terms of legality, one cannot fault AdSense for protecting it's customers (advertisers not you!) from something that borders on fraud. The question to ask yourself is not "How is AdSense getting away with this?" it is rather "How have I been able to get away with this for so long?".

Moreover, you are reporting a >10% CTR, that is unusually high, again not an issue in and of itself, provided that it is natural and normal for your niche. But regardless, such outliers are certainly on the radar of AdSense and likely undergo greater scrutiny.

A word of advice, start looking for another means of earning revenue because if you continue this strategy you may not have an AdSense account for much longer.

gatormark

8:15 pm on May 28, 2020 (gmt 0)

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@NickMNS

When you buy ads on FB or elsewhere and redirect those users to a website that they have no legitimate interest in, then yes one should expect that one should not be able to generate a profit.


Playing Devil’s advocate here. Generating legitimate interest from Facebook or any other source should be allowed. I don’t understand (well, I do) why Google does not recognize Facebook traffic. In most cases it’s not arbitrage since Facebook advertising is more costly than what one can ever expect to earn in ad clicks from that traffic.

Saver

8:29 pm on May 28, 2020 (gmt 0)

5+ Year Member Top Contributors Of The Month



@NickMNS

You missed all the key points and literally made up what you thought you read. You basically insinuated since the term "sent traffic" was that I purchased traffic. :/

I publish content and share it on my social streams no differently then how a news site does.

Probably should pay more attention too, as that CTR was around 2% :/

Maybe you should sign up to be a Google Adsense Support Rep dude, you're replies are on point! :P

NickMNS

9:20 pm on May 28, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



@gatormark
Generating legitimate interest from Facebook or any other source should be allowed.

It certainly is, otherwise there would be a clause in policies prohibiting it. But at the same time, it is somewhat difficult for AdSense to differentiate between legitimate and purchased traffic be it through FB ad buys or other nefarious means such as fake accounts.

In most cases it’s not arbitrage since Facebook advertising is more costly than what one can ever expect to earn in ad clicks from that traffic.

As would be expected in properly functioning market.

Probably should pay more attention too, as that CTR was around 2% :/

Imp, Clicks, RPM, Viewable, Rev
913 11 $8.43 61.26% $7.70
941 22 $8.01 57.97% $7.54

Yes sorry, I was a bit hasty:
22/941 = 0.02

I publish content and share it on my social streams no differently then how a news site does.


And after we do a trending FB post...

Excuse me if I misinterpreted your post, but I understood your statement to mean that you are able, at will, to get you posts to trend. Which within the context of FB means that you are paying to promote your posts. Thus generating traffic through means that are not organic.

If this is not the case then great. However, the general context of what I describe remains valid but does not apply to you directly.

But what does apply is:
CTR before = 941/22 = 2%
CTR trending = 1,958 / 23 = 1%

Your CTR dropped by half, suggesting that the users that are coming from FB are not clicking on ads. This is likely a combination of two factors, FB user's are less engaged than user's coming from search, and given the first point and the indirect result of my previous post, advertisers are reluctant to pay for FB traffic, thus less demand and lower prices.

The bottom line remains that there is no AdSense thievery.

If you feel strongly that AdSense is engaging in illegal practices (theft, fraud, collusion), then you should really consider using another ad network, one that you can trust.

immrrobot

2:08 pm on May 29, 2020 (gmt 0)

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As google is putting more and more emphasis on page experience with its recent post delivering the same message, how would you balance the revenue and ads? As we all know G's display ads are probably one of the biggest culprits for slow loading pages.

Sissi

11:25 am on May 30, 2020 (gmt 0)



Any one had noticed a significant improvement in terms of revenue even in comparison to January 2020?

Web01

10:23 pm on May 30, 2020 (gmt 0)

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Seriously this is getting out of hand can someone tell me the best CPC he has so far this year I don't get again from 0.10 to 0.03 my CPC drop massively ctr as well this is really making going crazy what's the solution please

gatormark

10:49 pm on May 30, 2020 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



@Web01

CPC is subject to one’s industry and country of focus. What country and industry are you referring to?

Web01

3:13 am on May 31, 2020 (gmt 0)

5+ Year Member Top Contributors Of The Month



I mean AdSense CPC bro

Sissi

4:37 am on May 31, 2020 (gmt 0)



Gatomark is right
Your CPC will be higher if you deal with legal council in USA than if you deal with textile in Egypt.

Also the revenues are linked to the quality of a website as well
Times are over for MFAs even if they are still existing.

Sissi

9:18 am on May 31, 2020 (gmt 0)



Just remember 15 years ago it was a hard work as well today is not different.
The publishers network has been partly destroyed through a new generation of easy money makers who think put some contents and copy past whatever and you can go at the beach.

This is different now. Adsense is filtering the crap from the others which is fine.
This is my way to tell don question Adsense line you will never question a hand which is feeding you.
Question yourself.
Adsense is back but is more selective

Sal Collaziano

3:35 pm on Jun 3, 2020 (gmt 0)

10+ Year Member



I can't express how lucky I feel that I don't solely depend on Adsense income. I don't know what's going on but not only do I see my earnings drop throughout any given day, but huge losses when a deposit/payment is made. I can be at $XX.XX at one point in a day and then find myself at $X.XX later on. So they already removed some of my earnings.

Then I look at my "unpaid earnings" - which I imagine is my next payment - and a tremendous amount of my earnings are gone. My actual earnings in April were 66% of what my estimated earnings were. My actual earnings in May are 50% what my estimated earnings were. What next? Will my actual earnings in June be 33% of what my estimated earnings will be?

Web01

10:08 am on Jun 4, 2020 (gmt 0)

5+ Year Member Top Contributors Of The Month



But guys what's wrong with AdSense there earnings are weak and yet at the end of the month they remove some huge amount of money from what we still earn what's really going on with them this sucks alots are they using us to recover there economic or what's the point of removing publishers earnings despite there low CPC and all this is getting out of hand seriously

christianz

4:42 pm on Jun 5, 2020 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month



"Also the revenues are linked to the quality of a website as well"

That sounds like a scam. Basically if you live outside of US in a low income country, they can decide that your website is low quality and give you worst cpc ads and make sure you make no more than minimal wage in that country. I am sure thats already happening.

frankleeceo

5:30 am on Jun 7, 2020 (gmt 0)

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Revenue isn't linked to the quality of the site.

It's linked to visitors and the corresponding niche, which is really at the mercy of search engines. A crappy poorly made site in a good niche can get great RPM, given that it can attract and keep needed traffic.

Revenue this month is still pretty piss poor. :(. I am glad I was able to get PUA funding that carries me through. I am debating if I should take up some other job come August if things do not improve.

I spent most of my past 2 months working to clean up my business, shore up abandoned domains, improve servers, and etc.

Feels like 2013 again when I first started working for pennies, lol. That was a great motivational period. Either make it work or starve. A little bit of De Javu in terms of earnings.
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