June 2019 AdSense Earnings & Observations

"...clawback has been outrageous"

[djfang]

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System: The following 2 messages were cut out of thread at: https://www.webmasterworld.com/google_adsense/4944182.htm [webmasterworld.com] by martinibuster - 12:06 pm on Jun 1, 2019 (utc -5)

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New month, nothing new with AdSense, though. Thank god the clawback is just 10 EUR for me this month. Turns out almost none of my traffic is invalid.

[Sissi]

@MayankParmar
Your are not wrong

[azlinda]

I'm 100% convinced that Google AdSense is trying to squeeze the smaller publishers out. Most of my stats haven't made any sense for a long time now.

[Frost_Angel]

@azlinda
I absolutely agree!

[azlinda]

If only cowardly Google would come right out and say what they are hoping to accomplish instead of letting people hold on to a small thread of hope. I'm finished with that evil company stealing my joie de vivre.

[riccarbi]

If only cowardly Google would come right out and say what they are hoping to accomplish instead of letting people hold on to a small thread of hope. I'm finished with that evil company stealing my joie de vivre.

I think Google is underestimating the acrimony and dismalness it has been generating among webmasters and small publishers for years. Google kept on stealing traffic from content producers in order to make as much money as it can, exploiting its dominant position and leaving only rotten peanuts to website owners and web publishers. And, indeed, it made and it is making gazillions of dollars, this way. So, from its stakeholders' point of view, they are doing a really great job.
Yet, there is a thing I don't understand about Google. In less than twenty years, it has become the almighty god of the Internet, it dominates the mobile OS and app world, it has become the largest advertising agency on the planet, it would make billions of dollars even without enslaving web content creators, making millions of webmasters crazy, and, as you say, stealing our joie de vivre at the point that even Microsoft is deemed fairer than Google, these days.
What's the point of doing that and destroying your reputation just for greed, Google?

[umutege]

My coverage drops day by day about last 7 days. And only link ads units coverage drops. So my revenue drop about %20. Anybody facing this situtation?

[ibb.co...]
Screenshot

[dollarsound]

Comparing to last year, RPMs have dropped more than 50% through several properties, different niches. Add to that algorithm updates in search, and then you are ready to start crying.

[Malanje]

Google only cares about ads in SERPS. It's their main goal. Adsense affiliated websites are all loosing.

[NickMNS]

@umutege
Really? A coverage drop of less than 5% is not likely to have any affect on earnings. There are people here that have seen their coverage drop by 50 to 75%.

Your drop in revenue is almost certainly unrelated to the marginal drop your are showing.

[umutege]

@NickMNS

At same time with coverage my earnings dropped.

[NickMNS]

@umutege
At the same time I sneeze, there is a thunderstorm. I doesn't mean that the two events are related. Correlation != Causation.

[frankleeceo]

For the ones that see coverage drops, how is your viewability? Is it the same % drop across all ad units? It may warrant some further look into. I am observing trends of coverage drops for ads slots / locations that tend to be out of view (based on how often I see "blanks"). I did not analyze too much into this, but just noting the phenomenon when I check my sites for template / design changes.

It feels like the system is automatically targeting and penalizing the poorer placed ad locations.

[Sissi]

An account manager suggested not more than 3 ads per page this will increase the viewability.

Always question the traffic quality you have if a website user has no potential to go for action (means by the advertised product) Adense will neglegt your space.

It looks obvious that Adsense will not ban domains anymore but will just reduce the ads density.

This is subjective and based on my experience.
RPM is still high for niches and target regions.

Always question your performance

[MayankParmar]

Coverage and earnings dropped in last two days.

[riccarbi]

An account manager suggested not more than 3 ads per page this will increase the viewability.

Ha, ha, ha, your "account manager" is really something!
Almost 70% or my AdSense revenues currently come from an auto-ad code which injects 6 to 9 ads into every page, while all my "old style" pages with no more than 3 ads are making just peanuts in comparison... Maybe Google is pushing auto-ads as hard as it can, at the same time penalizing manually-placed and not-too-intrusive ad placement directly controlled by website owners? To add insult to injury, pages I set by hand with two or three carefully placed and unobtrusive ads (you know, those based on things like Google's guidelines for a better user experience, recommendations from Coalition for Better Ads, and so on...) actually have a bounce rate higher than those filled with eight to nine automatically placed ads, so people (at least those who don't use ad blockers) arguably don't care a damn about ads density, user experience, page speed, and all those bull..its someone pretends we must be obsessed about ...

[Sissi]

Every case is different
RPM and revenues are stable since February.

Adsense has sent an invitation to attend what they call ‚Participate in a User Study for AdSense‘
This is an opportunity to share the concerns and be CONSTRUCTIVE!

[azlinda]

@Sissi I never got an email like that.

[azlinda]

@riccarbi I had to remove a 728x90 responsive banner ad because on mobile it covered up all my navigation. And I had height and width set in div tags. Google ignored them! Google simply doesn't care!

[Lame_Wolf]

I have a 728x90 responsive ad at the top of my site. On mobile it shows a huge ad which covers all the navigation, and there is no way to get rid of it. I'm sure this has hurt me. There's something terribly wrong at AdSense. And, no, I am not using auto ads. I have been off and on with AdSense ads for the past couple years. I threaten to remove them, I do, and then I put them back hoping things will have gotten better. I've been very disappointed every time.

Why not modify the code so that mobile users see a smaller advert. Here's how to do it...
[support.google.com...]

[Lame_Wolf]

Ignore that. I see someone else has mentioned it.

[Sissi]

@azlinda

On regular basis, twice a year Adsense does it. This one was last week Adense sent an invitation to discuss with them how to optimize revenues.
This has been useful upto now.
Not everything is bad with Adsense.
Do not forget publisher are not clients, Adsense is our client.

[bugthinker]

what's happening today, I have no clicks at all today, 0 clicks, 0 CTR, 0 CPC... what the.... ?

[izzak]

@riccarbi

what configuration you use wit auto ads and did you use adbalancer? take you only displayads and in-article-ads, or all vignette, sticky ads etc.? if you use adbalance, how many percent?

[azlinda]

@Lame Wolf Thank you for that link re the 728x90 ad.

[skaterpunk]

The first half of June had much better earnings compared to the previous months of 2019, but earnings are still down considerably from 2018 (-60% or more). This last half of June has gone back to dismal earnings.

Interestingly, I'm seeing a lot of blank ad spaces on sites I visit, which has been going on for weeks, and the sites are major companies in their field.

[Matador86]

Yeah, there was a big adsense 'error', lots of pages without ads for weeks... Strange happening but seems to be fixed now...

Ontopic: Adsense has been good for me this month. Second month (probably) in a row I break personal records.

[Sissi]

Haven not seen any page without ads on my side.
Adsense is recovering with some anomalies like making on Sunday double revenues as Friday.
I can only confirm that quality content and traffic quality are correlated.
10 impressions can generate 100 x than 1000.
RPM stable

[gatormark]

I have thousands of pages on my websites and I see many pages without ads. If I had ads on every page, I think my income would triple.

[gatormark]

My main problem now is filling empty ad slots since Adsense will no longer have passback code.

[Matador86]

What CMS do you have? You could automate it