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January 2019 AdSense Earnings & Observations

     
11:30 am on Jan 1, 2019 (gmt 0)

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2018 was a goodish year, with a record December month.
2016 and 2017 were hellish years for me.
I hope that 2019 will be at least as good as 2018 was, but as always the first months of the year are "hibernation months", so let's see how horrible January 2019 will be.
11:22 am on Jan 22, 2019 (gmt 0)

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RPM in my main site is also really poor. 40% less that it used to be in september. Worst that 2018 and 2017. January is getting even worse. I mainly use link units and most of my revenue comes from contextual so I can't blame GDPR.

System

8:14 pm on Jan 22, 2019 (gmt 0)

redhat

 
 


The following 3 messages were cut out to new thread by martinibuster. New thread at: google_adsense/4933910.htm [webmasterworld.com]
1:34 am on Jan 23, 2019 (utc -5)
6:35 pm on Jan 23, 2019 (gmt 0)

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Waw.. today is really low compared with low Monday and Tuesday!
Is there a Holiday?
2:27 am on Jan 24, 2019 (gmt 0)

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There is always a holiday somewhere.
4:44 pm on Jan 24, 2019 (gmt 0)

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AdSense is not doing quite as well for me in this second half of January as it was in the first half. I'm still ahead of last year by roughly 30%, but the way things had been going, I was expecting it to be closer to 50% by now. Hopefully things improve again over the next few days.
7:03 pm on Jan 24, 2019 (gmt 0)

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Yeah, January is dead.
3:54 pm on Jan 25, 2019 (gmt 0)

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After posting yesterday that earnings have dropped in the second half of this month, they actually improved. Maybe complaining is the key.
11:01 am on Jan 26, 2019 (gmt 0)

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26 days, so I can make an estimation for January: -15% vs January 2018
1:14 pm on Jan 26, 2019 (gmt 0)

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- 35% versus jan 2018
Despite + 40 % on RPM
Reasons:
-‚Followers‘ on the initial niche including big sites using my niche key word with impact on my trafic
- trafic impact migration http to https on deeper pages


Solutions:
Enhancement of quality for users not for Google to prepare the time after Google
I heard there is life after Adsense.
1:42 pm on Jan 26, 2019 (gmt 0)

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It's getting even worse now :/
2:41 pm on Jan 26, 2019 (gmt 0)

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I can relate. First two weeks of January were too good to be true, but now everything seems to be back to normal for this time of year :|. Still +80% from January 2018 due to my traffic increase.
4:35 pm on Jan 26, 2019 (gmt 0)

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You can't drive your business with Adsense. Just not reliable enough with their during the day clawbacks... approximately 20% each day and as a finishing touch also a monthly clawback if few percent.

RPM/CPM is about 40 to 50 percent down in comparison to December so it would be dramatic when I was only depending on Adsense. I raise ad impressions with Google DFP in favour of affiliates.

Two questions after reading the last pages here:

In which languages is Media.net available? Is it only available for websites with English?

Other question, is it possible to raise earnings with Adx to invite networks or something like that or are they already bidding for impressions when you're using DFP?
5:09 pm on Jan 26, 2019 (gmt 0)

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You can't drive your business with Adsense.

I agree. I could never survive just on AdSense earnings alone. But even with site membership sales and product commission sales, AdSense is still a big piece of the pie.

The past two days have been excellent for me with AdSense. Yesterday's earnings were up 60% from last week. Today is, well, Saturday, but still not terrible. Overall I'm on track for a much better January than last year.
8:12 pm on Jan 27, 2019 (gmt 0)

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I could live on my Adsense earnings, but to cover my bases I bought a rental property and have a part-time job completely different from anything techie. I do some freelance writing, too. Once I started diversifying my income after the scare of March, 2014 (bot attacks and earnings on a wild rollercoaster that my stomach could not handle), I sleep much better.
10:14 pm on Jan 27, 2019 (gmt 0)

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Today was a boodbath on eCPM...
Very, very low...
12:46 am on Jan 28, 2019 (gmt 0)

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With a handful of days to go, January 2019 is currently at 75% of earnings of January 2018, despite having more content, more traffic and more clicks. I knew this month would be bad but it's exceeded my worst expectations.

I'm officially done with Adsense as my main source of income. After nine years combining content creation and webmastering with contracting and sessional work, I'm back to full-time employment tomorrow. The Adsense ups and downs (mainly downs) of the past 12 months means I'm now virtually working for nothing. On that basis, I'm giving up. On the bright side, I'm looking forward to making some real money for a while.
6:40 am on Jan 28, 2019 (gmt 0)

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Looks that there is a correlation between Google being fined and Adsense revenues drop....
10:16 am on Jan 28, 2019 (gmt 0)

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Lol Sissi I was thinking the same last week when I noticed the fine in Europe of 50,000,000 euro's. Only thing that's positive and really depending on the publisher is keep improving but at the end why try to improve and improve if earnings decline over the long term? I reduced loading time of my website from 4.5 / 5 seconds to less than 3 seconds now. You should think it's positive for faster loading ads, more visibility of ads and yes the CTR is at the highest level in 1 year but the CPC dropped to the lowest in 1 year, overall I earn less per 1.000 impressions.

My advice to you all, use Adsense as a fill for leftovers and use header bidding and affiliates as main revenue.
2:27 pm on Jan 28, 2019 (gmt 0)

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@Runfun
Fully agree.
If I compare today to same day in Jan. 18 (a Sunday!) - 50%.
Hope Adsense will not follow the similar road as Parking did: collapsing 10 years ago leaving a lot of victims with impact on the domain names market.
Working for a Pizza delivery service brings more money.
Time to remember that:
- Google is not owning the internet.
- Without us, Google wouldn't earn a cent.

What about stopping publishing adds for one day so that Adsense feels how we feel?
Just an idea :)



5:18 pm on Jan 28, 2019 (gmt 0)

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Don't worry guys, they will post a new record beating quarter profits on Feb 4.

My CPC went down by over 50% in this month. Finance niche which is not seasonal.
6:01 pm on Jan 28, 2019 (gmt 0)

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Finance niche used to pay best.
Now Tripadvisor will pay better.
Let s see what Feb brings.

Enjoy life and stop checking your account every hour.
6:57 pm on Jan 28, 2019 (gmt 0)

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Huum... that's strange. I'm also on the finance niche, and I also saw a drop of CPC by 50%. First time in ten years, it was all of a sudden this saturday.
Seeing what's displayed behind link ads, I just see one add, unrelated to the link text. No precision at all. It's just me, or does Google is bugging ? Let's hope so... and not for too long.
6:57 pm on Jan 28, 2019 (gmt 0)

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I'm also in the finance niche and it has benefits like good affiliates. Just setup Google Admanager (former known as DFP) and try to rotate it with Adsense. If you've enough visitors even header bidding should be good to combine.
7:33 pm on Jan 28, 2019 (gmt 0)

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Thanks
Finance will remain in all languages a good niche even if Adsense is filtering severely the related websites
11:31 am on Jan 29, 2019 (gmt 0)

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Is anyone else getting a 404 when trying to login?

404. That’s an error.

The requested URL was not found on this server. That’s all we know.
11:40 am on Jan 29, 2019 (gmt 0)

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@RedBar - Same here, also getting 404 on YouTube, Gmail when trying to login.
11:53 am on Jan 29, 2019 (gmt 0)

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I'm back however the metrics look extremely low, hopefully they'll catch up.

The ONLY clicks I have are from Iran!
11:56 am on Jan 29, 2019 (gmt 0)

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Yesterday was good but much quieter today.
7:04 pm on Jan 29, 2019 (gmt 0)

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Monday was awesome, for some strange reason, but they seem to rectify the balance today.
7:09 pm on Jan 29, 2019 (gmt 0)

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Monday looked very low indeed with a rectification at the end.
Adsense is probably saving some resources in stopping counting during 1 hour or 2 .
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