Welcome to WebmasterWorld Guest from 54.145.117.60

Forum Moderators: incrediBILL & martinibuster

October 2017 AdSense Earnings & Observations

     
1:43 pm on Oct 1, 2017 (gmt 0)

Junior Member from BG 

5+ Year Member

joined:Aug 18, 2011
posts:46
votes: 15


Another month, another problems, but let's hope everyone will be happy with Adsense this month. May the force be with you!

Now to the point - Huge clawback for September earnings - like 8% , which is high three digit...
9:56 pm on Oct 15, 2017 (gmt 0)

New User from CZ 

5+ Year Member

joined:Oct 12, 2011
posts:28
votes: 17


@Ironside
Your daily traffic volume is 2,5K
Mine is 400K
So to get stats I have after 24 hours you will need 160 days.
My GEO is pretty wide
fyi: yeserday I had 36K users from UK
When I see such drop in 1 day (and there are no holidays, ww3, us president elections) it means that something is going really wrong.
With my account or with the whole AdSense - this is the question.

And I didn’t write anything about page RPM, as for me it is absolutely useless data.
Only the CPM can be the thing you really have to worry about.
This is why the whole OpenRTB works on the CPM basis.
It have to be simple for publishers (put an ad tag on a website) and it HAVE to be a hardwork for advertiser to find the right website to buy ads from.
10:14 pm on Oct 15, 2017 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Dec 17, 2006
posts: 979
votes: 244


Yeah, my niche is tiny, it's basically one tropical freshwater fish. However, it seems that they are very popular which is why I still get quite a few hits every day. However, it does mean I don't really have much competition which is a huge bonus. Just about any word containing my main key phrase will bring my website either to number one on Google, or very near the top.

My main competitor is nearly 10 years older than me and they used to rule the roost. However, the biggest mistake they made was to stay with PHPbb which is just a forum. Eventually, I think they twigged and moved over to the same sort of software I'm using which meant they could optimise the website a lot better. They then moved above me with our main keyword which was rather annoying.. Anyway, with a lot of hard work and perseverance, I am now a couple of places above them on Google.

What really really hacks me off is a very well known website has the top spot with my keyword. It doesn't necessarily mean good content gets you to the top, just a really really popular website with millions of visitors. Having said that, everybody knows this website so I think they would probably look below and see my website and know that there's probably the sort of content they are looking for.
11:50 am on Oct 16, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member editorialguy is a WebmasterWorld Top Contributor of All Time Top Contributors Of The Month

joined:June 28, 2013
posts:3050
votes: 581


Our average RPM and CPC are up over the previous 7 days and 28 days. (By 8 and 9 percent respectively.) Unfortunately, traffic is entering its normal autumnal lull, so earnings are merely so-so.
1:51 pm on Oct 16, 2017 (gmt 0)

Preferred Member from IN 

Top Contributors Of The Month

joined:Apr 30, 2017
posts:483
votes: 67


Bad days.
8:35 pm on Oct 16, 2017 (gmt 0)

New User from MG 

joined:Aug 10, 2017
posts:15
votes: 8


Best october day.

Perhaps because I made some micro changes ? Delete some crappy ads, slighty move ad position, reduce number of ads, etc.
3:18 am on Oct 17, 2017 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Aug 6, 2014
posts: 292
votes: 49


The last couple of days have been very good. I think maybe people are at their computers more, now that summer is over and the weather is dicey.
5:26 am on Oct 17, 2017 (gmt 0)

Preferred Member from IN 

Top Contributors Of The Month

joined:Apr 30, 2017
posts:483
votes: 67


Bad start today. yesterday was good.

Even the traffic is lil down, apparently because of the long festival week in India.
10:33 am on Oct 17, 2017 (gmt 0)

Junior Member

joined:Feb 3, 2017
posts:51
votes: 7


here nobody is clicking on the Ads in october. Very low CTR.
10:33 am on Oct 17, 2017 (gmt 0)

Senior Member from GB 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Dec 17, 2006
posts: 979
votes: 244


Looks like today might not be too bad. Rpm is just over £6 (not that it makes me much, but it's nice to see it high) and my CPC is 33p. Seven click so far this morning and still just 5 AM on the East Coast so I'm doing really well for this time of the morning which is normally very low.
6:01 pm on Oct 17, 2017 (gmt 0)

Junior Member

joined:Aug 9, 2017
posts:56
votes: 6


Has anyone experienced a drop in AdSense revenue after migrating their whole site over to https?
6:06 pm on Oct 17, 2017 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:May 29, 2007
posts: 725
votes: 79


@HereWeGo123 - YES!
6:11 pm on Oct 17, 2017 (gmt 0)

Junior Member

joined:Aug 9, 2017
posts:56
votes: 6


@azlinda – and how long does it last for until it “recalibrates” back ?
9:20 pm on Oct 17, 2017 (gmt 0)

Junior Member

Top Contributors Of The Month

joined:Nov 29, 2015
posts:60
votes: 14


@HereWeGo123 - I moved one of my sites from http to https - there was no drop in earnings. Most Adsense ads are https now anyway.

The main thing you want to think about is making sure you don’t lose rankings and visitors - because of a bad move.

Read as many “seo guide to moving to ssl”’as possible.

If you make the move without losing google rankings / without errors / without missing pages - your Adsense earnings will be fine :-)
11:48 pm on Oct 17, 2017 (gmt 0)

Junior Member

joined:Aug 9, 2017
posts:56
votes: 6


@leebow - We made the move to https, by 301 all URLs to the https during the night (US), and come morning, revenue was down by nearly 30%, Rankings and traffic are normal. This can't be a coincidence? If you don't mind me asking, how many daily visitors did your site have that you are referring to?
12:46 am on Oct 18, 2017 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2015
votes: 435


@leebow, I migrated everything over to https on the first of October and am having the best month in ages. CTR and EPC both went up. Is it due to https? No idea, but I didn't change anything else.
2:37 am on Oct 18, 2017 (gmt 0)

Junior Member

joined:Aug 9, 2017
posts:56
votes: 6


@ember, was this surge immediately upon migrating or was there an adjustment period?
2:56 am on Oct 18, 2017 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2015
votes: 435


The first couple of days were about average. Then it started to pick up speed. I expected October to drop - it usually does - but not this year.

Make sure your code doesn't have http in it. If it does, ads will not show.
3:52 am on Oct 18, 2017 (gmt 0)

Junior Member

joined:Aug 9, 2017
posts:56
votes: 6


@ember, did you switch to an EV SSL or just a standard one?
4:47 am on Oct 18, 2017 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Apr 26, 2005
posts:2015
votes: 435


Several sites are on Cloudfare using the free SSL and my main site just has a standard SSL.
5:01 am on Oct 18, 2017 (gmt 0)

Preferred Member from IN 

Top Contributors Of The Month

joined:Apr 30, 2017
posts:483
votes: 67


Nope, no drops after HTTPS (I have Comodo SSL without Cloudflare on front end). It actually increased, must have been a coincidence.
5:15 am on Oct 18, 2017 (gmt 0)

Junior Member

joined:Aug 9, 2017
posts:56
votes: 6


@MayankParmar – Did it increase immediately?
7:59 am on Oct 18, 2017 (gmt 0)

Preferred Member from IN 

Top Contributors Of The Month

joined:Apr 30, 2017
posts:483
votes: 67


@HereWeGo123 Yes!
10:58 am on Oct 18, 2017 (gmt 0)

Junior Member

joined:Feb 3, 2017
posts:51
votes: 7


adsense stats stuck for clicks today ? (edit: looks like they were)

As for going from http to https, well personally i lost a lot of traffic from Google. I made the change back in march, the same day of the big google update. So hard to say if that was my change or Google's changes. it took 3 months to recover, but the update from friday october 6 hit me too, especially on AMP.

Google keep saying they will value Https, AMP and responsive but that's simply not the case. Big brands and older sites are pushed to the front. I've also seen competitors with S*** content being better tanked than my site. Oh well... :D
3:21 pm on Oct 18, 2017 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

joined:June 6, 2010
posts:742
votes: 95


For me switching to https no drops, no gains. Waiting for the next Google hoop to jump through. Make your site voice search friendly of loose rank :)
5:45 pm on Oct 18, 2017 (gmt 0)

New User from US 

joined:Sept 19, 2016
posts:3
votes: 3


@123 i migrated to https last year and adsense $ dropped so i reverted. last month i upgraded again and $ dropped a bit but recovered after a week. pretty much back to where it was before, not much lower and not much higher either. some things to consider after migration.

Test the site with a reputable SSL/TLS utility such as [ssllabs.com...] and aim for a high grade.

Use header Content-Security-Policy: upgrade-insecure-requests or its meta tag equivalent. Not all browsers support this CSP header but majority do.

Use canonical headers or link tags to point to the HTTPS versions of your pages. ala, [support.google.com...]

Redirect all your HTTP pages to their HTTPS versions. What you want here is a hard or permanent redirect, also known as 301 redirect.

Use Google Search Console to instruct Google on crawling and indexing your pages via Sitemaps. If you already have the non-secure version of your site in Search Console that’s not enough. You must now include the HTTPS version of your site.

good luck
11:27 pm on Oct 18, 2017 (gmt 0)

Junior Member

joined:Aug 14, 2014
posts:145
votes: 33


@breeks

Same here. Made the switch from June through Sept on multiple sites and nothing changed for them (SERPs, earnings).
3:14 am on Oct 19, 2017 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:May 29, 2007
posts: 725
votes: 79


@HereWeGo123 It never did bounce back after switching to https. I'm rather sorry that I switched to https. There is no reason for it on my site as I don't sell anything; therefore no shopping cart, and I don't collect any personal information.
3:21 am on Oct 19, 2017 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:May 29, 2007
posts: 725
votes: 79


@puente I just tested my site with ssllabs, and I got a grade of four As.
7:50 am on Oct 19, 2017 (gmt 0)

Junior Member

Top Contributors Of The Month

joined:Nov 29, 2015
posts:60
votes: 14


You guys might be blaming the switch from http to https for a drop in earnings - but it could have been a number of things - a google update, for example.

2015 was a good year - and 2016 started off nearly half the money - and never went up.

Like I said - the main (only?) reason https could make you lose earnings is if the transfer didn’t go well - and you lost visitors - because of SEO / links / redirects not working right.
9:18 am on Oct 19, 2017 (gmt 0)

Junior Member

joined:Feb 3, 2017
posts:51
votes: 7


@leebow : not necessarily. For a few months, CPC and CTR clearly went down for me. It kinda went up again after a while, especially last summer, because my niche is football so transfer season is always good, But it did took some time to recover. As i said, i made the move the same day or so as the huge march Google update, so it might have been a bit of both.

But depending on the country you're in, it definitely had an impact, because not all ads are HTTPS, so there are less competitors.
This 263 message thread spans 9 pages: 263
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members