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October 2017 AdSense Earnings & Observations

     
1:43 pm on Oct 1, 2017 (gmt 0)

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Another month, another problems, but let's hope everyone will be happy with Adsense this month. May the force be with you!

Now to the point - Huge clawback for September earnings - like 8% , which is high three digit...
12:01 pm on Oct 2, 2017 (gmt 0)

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My CTR is not good though. It is below 2% always. Maybe the link ad unit could be the culprit?

How do Google detects a accidental clicks?
12:43 pm on Oct 2, 2017 (gmt 0)

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I have also wondered how Google determined between accidental and genuine clicks. I would imagine that much like impressions whereas the ad has to be on the screen for a certain amount of time so that the person can actually see the advert, they calculate how long a person has got to be on the website in order to make a valid visit. In other words, if they click off in one or two seconds then that's not really much chance to find out what the website is advertising or selling stop
1:41 pm on Oct 2, 2017 (gmt 0)

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Google "took back" a lot money from the monthly total too for me, very weird. Almost a day of earnings.

October starts slowly too
4:59 pm on Oct 2, 2017 (gmt 0)

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@Ironside - absolute number of clawback is not useful data, itís better to use percentage. As I said in the beginning of the thread I was punished with 8% which is high three digits for me ( not happy at all) , last month it was 5% and before that it was rarely more than 2.5% which is OK. I havenít changed website layout or source of traffic so I suppose itís something from Google.

Unfortunately I need more data before changing anything which means at least one more month to see the clawback trend.

What I think about accidental clicks is people click and within 1-3 seconds they hit the back button.
5:09 pm on Oct 2, 2017 (gmt 0)

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@ivok let's say you earn £10,000 in a month and 8% was clawed back, that's £800, that still means is £9200 going into your bank account. From my point of view it wouldn't bother me, however, I have never got anywhere near that in one month, in fact it will probably take me a year or more to add that much money. If someone says they've got $60 clawback then it doesn't mean anything unless you know how much they've earned. If you've made $10,000 in one month and they've only taken $60 away then I would consider that to be rather good.

Actually, when I do the calculations my clawback was 0.5% (£1)
5:39 pm on Oct 2, 2017 (gmt 0)

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The point is not the absolute amount, but the percentage , because if it gets higher and higher there is something wrong, either with ad positions or else.
6:09 pm on Oct 2, 2017 (gmt 0)

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Well, all I can say is mine must be okay because the clawback is almost nothing. It seems to have improved since I removed the 300 x 600 ads from the left-hand column.

I checked devices today and mobile usage far outweighs desktop and tablet. And there is a massive percentage of people using the iPhone when they browse my website. The next is Samsung, they seem to be the two most popular phones.
1:47 am on Oct 3, 2017 (gmt 0)

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Can somebody explain how my Adsense stats show, for a site I own that has little traffic, 3 impression with 0 page views?

GA says 7 actual page views, and in publisher pages GA shows 1 Adsense page view and 3 ad impressions. 6 of the PVs are from a specific referral were the users are more than likely running ad-blockers. But the one remaining PV seems legit.

It must be a reporting error in Adsense.
4:43 am on Oct 3, 2017 (gmt 0)

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Coverage has slumped the first two days of this month. I'm down from an average of 92-93% coverage to mid 80s. CTR and RPM are still so-so.
5:00 am on Oct 3, 2017 (gmt 0)

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Our coverage is normal, but cpc has gone down the drain. Down 40%. Sigh...
7:14 am on Oct 3, 2017 (gmt 0)

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October looks bleak.
My CTR is normal, but coverage is -20%, this implies Inventory problems again; Of course, CPC/CPM is 50% of last week.
7:52 am on Oct 3, 2017 (gmt 0)

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October is bad in all way except traffic.
9:24 am on Oct 3, 2017 (gmt 0)

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People start to use services like [semtix.cz...] heavily, these clawbacks may be a reason. Rising CPC costs for specific niches are a reason to use additional level of traffic filtering for many advertisers...
11:37 am on Oct 3, 2017 (gmt 0)

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biggest clawback in my 5 years with adsense history. 14%. Jesus
12:26 pm on Oct 3, 2017 (gmt 0)

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@Blazinec that would make sense. As these types of services grow in popularity the clawbacks will grow too.

The biggest problem with this clawback business, or more specifically "Invalid Traffic" is that Google is very ambiguous as to the definition of "invalid traffic" and I see that as a big problem. If there were clear guidelines as to exactly what is counted as "invalid traffic" then one could be proactive in preventing it. Now all one can do is guess.
12:54 pm on Oct 3, 2017 (gmt 0)

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Surely with touchscreen mobile phones there is a much more likely chance of an invalid click? Thing is, how do you distinguish between an invalid click caused by accident and a genuine trick. It's got to be the amount of time the person spends on the website after they have clicked. Having said that, if somebody clicks on an AdSense advert on my website but immediately decides it's not for them then that's not my problem, I still want to get paid for it if they intentionally clicked on the AdSense unit.
1:00 pm on Oct 3, 2017 (gmt 0)

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@NickMNS I agree this is a serious issue. I know people who run receive most of their traffic from PPC, stable traffic source for years - one month 1pct clawback, this month .... -91%.... I used to think it is because of web layout, but the real truth behind is really sad
3:09 pm on Oct 3, 2017 (gmt 0)

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I can only say that there is no way that someone can accidentally click on any display ad on my website. They are far removed from any content.
4:49 pm on Oct 3, 2017 (gmt 0)

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Is it just me or AdSense Android and the desktop website shows different CPC, CTR data?
4:54 pm on Oct 3, 2017 (gmt 0)

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Maybe the solution is the return of the Ad balance.
6:17 pm on Oct 3, 2017 (gmt 0)

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I really doubt that the invalid traffic being clawed back is the result accidental clicks. 1% maybe 2% in an extreme case but people are talking about more than %30. The only explanation is bot traffic. Read the link posted by Blazinec above, service like the one being offered a worrisome.

@ivok Ad balance is a solution for many things, but I doubt that it is a solution for invalid traffic.

The more an advertiser pays for his ads the more likely it is that the advertiser will claim invalid activity. The ad balance remove the lowest performing ads so it unlikely to make a difference IMO.
6:43 pm on Oct 3, 2017 (gmt 0)

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Last month was the lowest clawback percentage-wise I've ever had. I put my sites on Cloudflare last month, so that must have something to do with it. I did notice a lot more adjustments during the day and figure the real time calculations were why the end of month calculation was less.
8:17 pm on Oct 3, 2017 (gmt 0)

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@ember did you notice a drop in traffic in GA after switching to Cloudflare?
9:50 pm on Oct 3, 2017 (gmt 0)

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I was on the paid version of CloudFlare for most of the past three months and still got a 30% clawback each month, so I don't believe CloudFlare helps at all. In fact, before I used it, I got very little clawback.
10:11 pm on Oct 3, 2017 (gmt 0)

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This is very strange...

@azlinda
Have you checked you raw logs for any IP's that are making an usually high volume of requests?
12:29 am on Oct 4, 2017 (gmt 0)

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No drop in traffic. The CTR dropped but that was my fault because I enabled the minification. Once I disabled it, the CTR went back up.
1:22 am on Oct 4, 2017 (gmt 0)

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@NickMNS, yes, I have, and there is nothing at all unusual. See the PM I sent to you.
4:28 am on Oct 4, 2017 (gmt 0)

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I'm using Cloudflare for a while now. It has nothing to do with AdSense but it might block the bot traffic i.e invalid traffic.
5:52 am on Oct 4, 2017 (gmt 0)

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@ember enabled minification?
12:42 pm on Oct 4, 2017 (gmt 0)

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The old ad-review is gone!
In my adsense account the new Ad-Review sidebar menu item disappeared. Now when you click "Allow & Block ads" you go directly to the new Ad-Review.

But wait!
The old ad-review is still there but it is hidden. If you click on the sub-item "Content" and "All my Sites" you get back to the old interface which includes the extremely important "Advertiser URL" tab that allows you to block specific URL's, like those of your competitors. And, the old "Ad-Review". I am curious to see how long until this is gone completely.
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