I have also wondered how Google determined between accidental and genuine clicks. I would imagine that much like impressions whereas the ad has to be on the screen for a certain amount of time so that the person can actually see the advert, they calculate how long a person has got to be on the website in order to make a valid visit. In other words, if they click off in one or two seconds then that's not really much chance to find out what the website is advertising or selling stop
@Ironside - absolute number of clawback is not useful data, itís better to use percentage. As I said in the beginning of the thread I was punished with 8% which is high three digits for me ( not happy at all) , last month it was 5% and before that it was rarely more than 2.5% which is OK. I havenít changed website layout or source of traffic so I suppose itís something from Google.
Unfortunately I need more data before changing anything which means at least one more month to see the clawback trend.
What I think about accidental clicks is people click and within 1-3 seconds they hit the back button.
@ivok let's say you earn £10,000 in a month and 8% was clawed back, that's £800, that still means is £9200 going into your bank account. From my point of view it wouldn't bother me, however, I have never got anywhere near that in one month, in fact it will probably take me a year or more to add that much money. If someone says they've got $60 clawback then it doesn't mean anything unless you know how much they've earned. If you've made $10,000 in one month and they've only taken $60 away then I would consider that to be rather good.
Actually, when I do the calculations my clawback was 0.5% (£1)
Well, all I can say is mine must be okay because the clawback is almost nothing. It seems to have improved since I removed the 300 x 600 ads from the left-hand column.
I checked devices today and mobile usage far outweighs desktop and tablet. And there is a massive percentage of people using the iPhone when they browse my website. The next is Samsung, they seem to be the two most popular phones.
Can somebody explain how my Adsense stats show, for a site I own that has little traffic, 3 impression with 0 page views?
GA says 7 actual page views, and in publisher pages GA shows 1 Adsense page view and 3 ad impressions. 6 of the PVs are from a specific referral were the users are more than likely running ad-blockers. But the one remaining PV seems legit.
People start to use services like [semtix.cz...] heavily, these clawbacks may be a reason. Rising CPC costs for specific niches are a reason to use additional level of traffic filtering for many advertisers...
@Blazinec that would make sense. As these types of services grow in popularity the clawbacks will grow too.
The biggest problem with this clawback business, or more specifically "Invalid Traffic" is that Google is very ambiguous as to the definition of "invalid traffic" and I see that as a big problem. If there were clear guidelines as to exactly what is counted as "invalid traffic" then one could be proactive in preventing it. Now all one can do is guess.
Surely with touchscreen mobile phones there is a much more likely chance of an invalid click? Thing is, how do you distinguish between an invalid click caused by accident and a genuine trick. It's got to be the amount of time the person spends on the website after they have clicked. Having said that, if somebody clicks on an AdSense advert on my website but immediately decides it's not for them then that's not my problem, I still want to get paid for it if they intentionally clicked on the AdSense unit.
@NickMNS I agree this is a serious issue. I know people who run receive most of their traffic from PPC, stable traffic source for years - one month 1pct clawback, this month .... -91%.... I used to think it is because of web layout, but the real truth behind is really sad
I really doubt that the invalid traffic being clawed back is the result accidental clicks. 1% maybe 2% in an extreme case but people are talking about more than %30. The only explanation is bot traffic. Read the link posted by Blazinec above, service like the one being offered a worrisome.
@ivok Ad balance is a solution for many things, but I doubt that it is a solution for invalid traffic.
The more an advertiser pays for his ads the more likely it is that the advertiser will claim invalid activity. The ad balance remove the lowest performing ads so it unlikely to make a difference IMO.
Last month was the lowest clawback percentage-wise I've ever had. I put my sites on Cloudflare last month, so that must have something to do with it. I did notice a lot more adjustments during the day and figure the real time calculations were why the end of month calculation was less.
I was on the paid version of CloudFlare for most of the past three months and still got a 30% clawback each month, so I don't believe CloudFlare helps at all. In fact, before I used it, I got very little clawback.
The old ad-review is gone! In my adsense account the new Ad-Review sidebar menu item disappeared. Now when you click "Allow & Block ads" you go directly to the new Ad-Review.
But wait! The old ad-review is still there but it is hidden. If you click on the sub-item "Content" and "All my Sites" you get back to the old interface which includes the extremely important "Advertiser URL" tab that allows you to block specific URL's, like those of your competitors. And, the old "Ad-Review". I am curious to see how long until this is gone completely.