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February 2016 AdSense Earnings and Observations

     
9:47 am on Feb 1, 2016 (gmt 0)

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January was a mighty rollercoaster for many, surely February won't continue in the same vein?
1:50 pm on Feb 1, 2016 (gmt 0)

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We shall see. You can never predict with Adsense.
2:04 pm on Feb 1, 2016 (gmt 0)

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Im actually more excited about March. End of quarter earnings should typically go up. Let's see how Feb will perform.
3:39 pm on Feb 1, 2016 (gmt 0)

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January was well below average for me. March is generally my best month, so if February is also poor then I'll get a little worried.

Yesterday saw much better EPCs but my worst CTR in years. Today has not started any better. Disappointing.
6:46 pm on Feb 1, 2016 (gmt 0)

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Ack, not impressed with the clawback either. Lost around 4% for "invalid traffic". So total January earnings half that of December, yet the clawback amount was the same.

Imagine how bad things would be if Google actually paid a fair rate of tax anywhere they operate.
7:21 pm on Feb 1, 2016 (gmt 0)

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I got my finalised earnings about an hour ago, they were 8 less than my estimated earnings. They were almost spot on what I expected so I am more than happy. So far today, earnings are looking like it could be another good month, if they carry on like this.
10:28 pm on Feb 1, 2016 (gmt 0)

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Less than 1% clawback for me means that January was 15% higher than in 2015 thanks to a bunch of very high .valued (double digit) clicks. Overall RPM was about 20% lower than the last quarter of 2015.
11:47 pm on Feb 1, 2016 (gmt 0)

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@Kireb, just to clarify, when talking about double digits, do you mean $xx or $0,xx? Genuinely curious.
2:30 am on Feb 2, 2016 (gmt 0)

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@LuckyD: $xx

.
2:59 am on Feb 2, 2016 (gmt 0)

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Clawback is for me at 4% as well
3:00 am on Feb 2, 2016 (gmt 0)

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Incredibly bad day today. Big sigh.
4:00 am on Feb 2, 2016 (gmt 0)

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Clawback for me is 19%. Higher than anyone... Also last month they cut around 150 bucks and this time also a big figure...
4:12 am on Feb 2, 2016 (gmt 0)

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Finalized earnings around 3% lower than estimated earnings, which is fine. In comparison to Jan 2015, our revenue increased by just 2% while we witnessed growth of 35% in traffic - poor RPM (specially on mobile) in January to be blamed for this. Last week of Jan showed some improvement. Hope things pickup from here.
10:31 am on Feb 2, 2016 (gmt 0)

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Wow, my lowest clawback in ages at 1.45%.

Yesterday started with my highest PVs of the year and third highest earning's day.

It could have been more if a miserly Swiss company had left me a complimentary click or two after downloading ever single trade widget image from one of my sites ... thanks for nothing, I know who you are!
11:53 am on Feb 2, 2016 (gmt 0)

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Unless we actually know earnings before and after, all these percentages don't actually mean anything to anyone apart from the person who is quoting them. It's like saying I just got a new job which pays 20,000 more than my previous job. Unless you actually know what the previous job paid then really it is meaningless.

But I know that it's against the rules to discuss earnings. Silly really, be a lot more interesting if we were allowed to talk about that.
3:05 pm on Feb 2, 2016 (gmt 0)

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Well February seems improved over January so far. Only time will tell if it continues. My clawback was 1% which was fine.
3:17 pm on Feb 2, 2016 (gmt 0)

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all these percentages don't actually mean anything to anyone apart from the person who is quoting them


They do to me, quite simply am I above, below or around the median, once one goes above 3.33% it means you're giving a free day a month of advertising to Google, 6.67 % two free days etc... 19% is almost 6 free days a month.
3:26 pm on Feb 2, 2016 (gmt 0)

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@Red bar sorry, I really don't have a clue what you're talking about. Like I say, I read all about these percentages but it doesn't tell me anything really. I look in my account and it changes every time I go into the account. My page & impression RPM may be very very high if let's say I have earned 4 from just a few clicks, however those figures could have radically dropped by the afternoon. I'm sure you know what you are looking at, but these figures really don't tell me anything.
4:28 pm on Feb 2, 2016 (gmt 0)

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First day of Feb finished roughly on par with January. Last year I saw Feb pick up a little from the second week onward, so my fingers are crossed for a repeat of that. Today is slow so far. We'll see.
4:53 pm on Feb 2, 2016 (gmt 0)

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@Ironside

Let's assume a month has 30 days, this means that a day equates to 3.33% of a month.

It matters not whether one is earning 100/1,000/10,000 per month since every 3.33% of clawback equates to one day of earnings therfore the higher the percentage of clawback becomes the more one should be concerned about traffic sources and advertiser inventory.
4:55 pm on Feb 2, 2016 (gmt 0)

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With these huge clawbacks, it sounds like Google has found another good income source.
5:06 pm on Feb 2, 2016 (gmt 0)

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It would be interesting to know how much of a clawback is due to non-payment by the advertisers since I'm sure that happens and would allay publishers' concerns if known.
5:24 pm on Feb 2, 2016 (gmt 0)

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@Redbar yes, I can see what you mean. However, traffic to a website is something that is in the lap of the gods, surely? What makes one person decide to click on an ad and another person doesn't bother? I'm not sure what's happening today but I've only reached 11 clicks and 1.20 so far. Yesterday was completely the opposite, things are moving along quite swiftly. Sometimes I can go for a whole week were earnings are only a few pence apart each day, then all of a sudden it will just go to pot. The amount of visitors I get each day can fluctuate quite a lot but it very rarely drops below 2500. I'm yet to work out why one day is absolutely brilliant and then the next day is not, even though the amount of visitors you get on both days are very much the same.
7:02 pm on Feb 2, 2016 (gmt 0)

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Red bar happening every single day. Every day and when the bar goes away it's never good news.
8:17 pm on Feb 2, 2016 (gmt 0)

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I had a pretty large clawback in January; I also had significant bot traffic (thanks a bunch, Amazon AWS) so it wasn't a surprise. Also still have some technical ad serving and reporting issues that supposedly their technical team is looking into (though I had to go all netmeg on em to get past front line support) Can't wait to try some new ideas for monetization.
8:31 pm on Feb 2, 2016 (gmt 0)

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Less than 1% clawback for January. February EPC up 15% from January.
10:48 pm on Feb 2, 2016 (gmt 0)

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1.69% clawback here
10:53 pm on Feb 2, 2016 (gmt 0)

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Great to see Insider Trading ads on my educational website. No relevance whatsoever, US RPM half of that of yesterday. Will February turn out to be another rollercoaster ride?
8:18 am on Feb 3, 2016 (gmt 0)

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Mates. Does anyone have huge drop in CPC or in CTR or it depends on case? My situation is the following: RPM before Christmas was rarely less than 5.5$. Now it's 1.5-2.5. Yep, January is the worst month. CPM was often not more than 1,5. February became a little bit better (something like 2,3-2,4). It's worth noticing that I have drastically drop not in CPC but in CTR. The CPC is even a little bit higher than in December. But CTR drops down 2-3 times. Did anyone have such a situation? Please tell me the situation of previous years (did the situation become better in February of 2015 or 2014)? I'm affected by this drop for the first time so that's a little bit dissapointing for me. Thanks for the reply!
10:07 am on Feb 3, 2016 (gmt 0)

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@dinet, it's not just you, I've experienced a similar drop in EPC, CTR and RPM. Fortunately my earnings in Jan-early Feb have been bolstered by increased traffic and the falling value of my local currency (Australian dollar). But average metrics are certainly a concern.

What is the answer? I don't know. But what I suspect is that Adsense is running very low on quality inventory. Surveys of ads in different geolocations shows up a phenomenal amount of junk - dieting, conspiracy theories, Google products, Wordpress, etc. No wonder EPC is low and people aren't clicking.

An hour into today and I was at 2,000 PVs with just three clicks. That kind of abysmal return is becoming more frequent.
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