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August 2014 AdSense Earnings and Observations



7:13 pm on Aug 1, 2014 (gmt 0)

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An unbelievably low EPC for me today from the USA at 18.2% of July average, honestly that's less than what I get from India!


9:52 pm on Aug 1, 2014 (gmt 0)

facebork goes down, and my pageviews, ctr, and cpc all go up :)
I'm already at my full daily average with 9 hours still to go.

now if it would just go down and stay down...

I noticed I was getting a lot more international clicks this morning, this explains it.


6:43 am on Aug 2, 2014 (gmt 0)

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Record low eCPM in the last week.
The good ads are missing.


2:07 am on Aug 3, 2014 (gmt 0)

My CTR has been down slightly, CPC is through the roof. Thinking of starting a new site soon.


2:12 pm on Aug 3, 2014 (gmt 0)

The worst month so far. CPC down 70% this month from average till date. Visitors are same but earning decreased by 70% :(


2:46 pm on Aug 3, 2014 (gmt 0)

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Thinking of starting a new site soon.

Don't think about my niche! PVs up, click volume +20%, CTR holding however EPC still way down ... very, very disappointing at 48.6% of first three days of August 2013.


4:10 pm on Aug 3, 2014 (gmt 0)

If I compare by date, 1st 3rd August with 1st 3rd July, then CTR is nicely up but CPC is down by an upsetting 50%. Yet if I compare by day, the first Fri to Sun August with the first Fri to Sun in July, then it is almost identical except the Sunday in July was the best of the three days where this month it is the Friday with Sunday being so below average it makes me wonder if clicks are being processed.


10:30 pm on Aug 3, 2014 (gmt 0)

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Improving. Blocked almost all networks except Adwords and a few others. Though this uptick might just be a typical start of month effect.



2:47 am on Aug 4, 2014 (gmt 0)

Personally after doing this full-time for nearly seven years I've never really had any success micromanaging it, so I am not of the opinion that whatever data I have just three days in to August has any substantial value. Nevertheless I'd like to say my fellow veterans that I for one am hanging up the towel and re-tailoring my skills to join the workforce.

Considering that in many ways we're running businesses built on top of businesses Google's decision to act so aggressively to modify search was reckless to say the least. Especially in a year that was clearly going to be one of profit taking and belt tightening its adds a level of risk that's frankly too much for me to stomach. To put it more bluntly: Google's decision to act more like a startup turned what should've been a solid 25-30% correction into an outright crash. I planned for thirty; I didn't anticipate north of sixty in my wildest dreams. That's too wide of a spread for the stress to worth the reward.

Sometimes its more lucrative to walkaway while things right themselves, and for anybody not invested too deeply with clear viable backup plans now's about that time. Cause being able to reliable double CTR as I have doesn't matter much is CPC drops 50% on a whim. You might as well call it an comeback later with a nice wad of cash, fresh state of mind, and put that knowledge you've learned from this experience into a more well thought out business plan.


6:21 am on Aug 4, 2014 (gmt 0)

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ZavDogg, I think there are many of us thinking the same.
Panda, Penguin, lower CPC each day is bringing me on the edge.
Is chaos and mayhem; no rules except: Google knows best.
And this is the problem where there is no real competition! Shame on MS and Apple!

The problem is that I'm the Adsense generation. I was just taking my first job and Adsense "saved me".

I own a company that was working great since about a year ago. Now I study how to close it...


9:16 am on Aug 4, 2014 (gmt 0)

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Welcome to WebmasterWorld ZavDogg

I'm not trying to micromanage, merely observing a continuing and consistent downwards EPC slope when, at the same time, click volume is actually up.

If I were getting thousands of clicks per day I could possibly say that my niche's inventory was getting depleted however that is not the reality. Seeing irrelevant ads is one thing, seeing the same ad page after page after page is simply downright annoying, and I do not mean IBAs, I mean the same relevant niche ad continually many times in both available ad spots.

I just wonder how many of Google's own AdSensers are experiencing pain like this or are they the ones who are really raking it all in?


3:38 pm on Aug 4, 2014 (gmt 0)

5+ Year Member

Adapt or die.

Its time to find other advertisers.

Adsense is becoming a tier 2 advertiser. Bottom of the page filler.

Some sites there may not be any other options. But if you can find them income can be much better than Google Ads.

If traffic is tanking that's another problem.


4:13 pm on Aug 4, 2014 (gmt 0)

Double serving is definitely a growing problem. It's an option on the adwords violation reporting page now too.

I also find it very odd that the exact same ad being double or triple served often has a much higher CPC for the Lowest ad unit on the page.
For example,
I have 3 728x90 banners currently, each a unique ad unit.
On a high CTR day...
the highest unit might get .24 or less
the middle unit might get .48 to .58
the bottom unit might get .84 or more.
The highest CTR ad unit also changes from day to day, despite showing the same ads.
I've had the same result when using the same ad unit code in all 3 locations.

Although I'm still earning ok on average, it is frustrating to see these and other patterns. It suggests to me that there may be problems with the ad serving system, or incompetence from those handling outsourced parts of it.
Daily earnings reports and statistics now appear to be only partial reports with occasional random dumps of late processed data which might be delayed by up to a week. I'm guessing their outsourced click accounting just isn't able to keep up at times and doesn't bother to display the delay notification either.


2:37 am on Aug 5, 2014 (gmt 0)

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I think this month started well, but clearly tanked for the past 2 days.

When you can create such blatantly ugly ads that scream "I'm an ad", then make them completely unrelated to my content, then clearly I would agree with this sediment:

Bottom of the page filler.

I have enough experience at Adsense to know that in the good times, it was ALWAYS the fact that ads were pin point relevant. That was how I could make money at this. With the random rubbish, I expect these types of earnings.

I've absolutely hit the rock bottom and I've said that probably too many times now. I was at or near four figure monthly earnings which I considered safe. The way I see it, I need about 5x the traffic to gain what I had earned before. To combat ad formats and lack of relevancy, I need an immense amount of traffic in a business where organic spots are clearly being decimated on a growing basis.

Have a great day everyone!


3:39 am on Aug 5, 2014 (gmt 0)

(I usually try to think from Google CEO point of view.)

During the last years, on numerous webmaster forums and blogs I read that Adsense was 'hands-down' the best way to monetize a site (in comparison to the competition). I read posts that compared Adsense to others, side by side, and the very typical conclusion was that Adsense brought 30%-50% more revenue than others.

So I think Google (rightfully from their investors' point of view) concluded it would be safe to somehow decrease revenue of Adsense publishers because they would still be happy enough to participate in the program. That is, even if revenues of a typical publisher would go down 20-30% they would still have no better / more convenient options. So it's Google's business decision and that's how business works.

(Unless my reasoning isn't up to the reality (I don't actually have a direct experience with using Adsense).)


3:46 am on Aug 5, 2014 (gmt 0)

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Google (rightfully from their investors' point of view) concluded it would be safe to somehow decrease revenue of Adsense publishers

They pay us 68% of what advertisers pay them. If they decide to lower that amount, we'd hear about it. If my account says I am being paid 68% but I am seeing a drop in EPC, then it means that my advertisers are paying less per click in Adwords.


3:49 am on Aug 5, 2014 (gmt 0)

Ok.. I didn't know there is a payout percentage number available. So advertisers probably pay less for some reason (which must be good news to them :).


6:58 am on Aug 5, 2014 (gmt 0)

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I'm getting more per click than I was in the "good times", but the CTR is down 40% and my traffic is down by 25%, which means I'm earning significantly less.

The ads I see are just so ugly compared to a couple of years ago. They look cheap, nasty and tacky (the text ones anyway).

Just looking at one page on my site I see an ad for travel insurance (my site is not travel related and I have not been looking up any information on travel) and hilariously (I have to laugh or I'd cry), an ad for "Google Advertising".

Go to my homepage, I see an ad for tyres (again, not something I've searched for and my site isn't car related), an ad for Ikea (okay, maybe I could be interested in that) and at the bottom is actually an ad related to the topic of my site.

Are they just getting less advertisers so putting any old thing up?


10:28 am on Aug 5, 2014 (gmt 0)

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What a bizarre Monday.

My second-highest click volume day of the year with tablets rpm out-performing desktop by 461%

Unfortunately, once again, my US EPC was at 61% of average and even though US cllicks were up 60% they couldn't make it an average US day.

This run of lower US EPCs started 26th July, is that significant in any way? 8 out of the 10 days since then have been below average.


3:33 pm on Aug 5, 2014 (gmt 0)

5+ Year Member

Big G defiantly seems to be having some issues. I am already triple earnings vs yesterday same time. Must be delayed reporting.


3:39 pm on Aug 5, 2014 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month

Horrendous EPC for me so far today, heading towards the cliff edge!


4:16 pm on Aug 5, 2014 (gmt 0)

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2 straight good days, 2 straight bad days (really bad) so far this August.


3:09 am on Aug 6, 2014 (gmt 0)

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Best day in two months today. Traffic is abysmal still but for what's coming, today was just short of amazing. Balance that with yesterday and the day before and the day before (ad nauseam)...and it's nothing to write home about but feels good anyway. Lot's of things are in flux right now so this isn't my highest priority but it was a nice little bit of encouragement to fuel the larger fire.


10:11 am on Aug 6, 2014 (gmt 0)

5+ Year Member

Is Adsense still referred to as contextual advertising? If so, this may be contravening the trade descriptions act. I too have had no success with micromanaging Adsense over the years, but I blocked some ads that kept appearing all the time that have absolutely no relevancy to my site.

I just looked again and one of the ads to replace them - in my prime advertising space at the top of the page - is for FR4 laminates. WTF is an FR4 laminate? Could it be related to something that I looked at elsewhere and G is now serving it as IBA?

No. I checked on Wikipedia and I haven't looked at anything that even slightly resembles an FR4 laminate. I can assure you that nothing in my content is the least bit related to FR4 laminate.

Adsense revenue has gone off a cliff this year. My organic traffic has dropped, I assume mainly because of a Panda, Penguin, or Duckbilled Platypus algorithm change.

In my travel site I added some affiliate links in case visitors wanted to order good books that I recommend about the location, or want to book a hotel. Initially, I omitted to add nofollow to the links. This heinous crime obviously meant that my site, which has taken years to create and is 100% original content, must be a spammy site.

I corrected that 'error' and now that organic traffic is returning Google is repeatedly serving me junk ads that have absolutely no relevancy at all. In the past I have found that trying to micromanage Adsense by blocking ads turns into a futile game of whack-a-mole, and it is not a game that I really want to participate in. Why can't G just serve me ads relevant to my content like they used to?

One click yesterday and an RPM of 10 pence. It is no wonder that visitors aren't clicking because of the junk ads. 2012 and 2013 were great. If this continues for much longer my Adsense revenue will no longer cover hosting charges and that's when it will be time to quit completely.

It doesn't bother me unduly because Adsense has only ever been a part-time hobby, but when it was going well (up until the start of this year) it was a welcome extra income. This year it has been a complete joke and there is still no sign of any improvement. In fact, each month just seems to get worse.


5:33 pm on Aug 6, 2014 (gmt 0)

WebmasterWorld Senior Member Top Contributors Of The Month

US EPC running at 23.4% of July 2013 and 34% of last month ... this is a collapse, nothing less.


6:52 pm on Aug 6, 2014 (gmt 0)

I'm down around 23% so far this month too. I used to freak out when these drops occurred. Now I just wait them out. It also helps to diversify and have other revenue streams coming in. I view Adsense as a roller coaster anyway. Hang in there :)


7:26 pm on Aug 6, 2014 (gmt 0)

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Welcome to WebmasterWorld nubchai

Not much left to hang on for! Ok, the reality for my US EPC:

July 2013 USD 0.775
July 2014 USD 0.53
August 2013 USD 0.924
August 6th USD 0.26

It's simply going lower and lower each day and it really pi$$es me off when I see Google remove one solitary click for USD 3.28 !.!.!


7:38 pm on Aug 6, 2014 (gmt 0)

Hi RedBar. Yes I understand your anger. I hope it rebounds for you :)


10:05 pm on Aug 6, 2014 (gmt 0)

Top Contributors Of The Month

My CPC is down 25% today.


12:13 am on Aug 7, 2014 (gmt 0)

5+ Year Member

I made more the first day I started with AdSense in 2003 than I'll make today. It has hit absolute rock bottom.
This 140 message thread spans 5 pages: 140

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