If I compare by date, 1st – 3rd August with 1st – 3rd July, then CTR is nicely up but CPC is down by an upsetting 50%. Yet if I compare by day, the first Fri to Sun August with the first Fri to Sun in July, then it is almost identical except the Sunday in July was the best of the three days where this month it is the Friday with Sunday being so below average it makes me wonder if clicks are being processed.
Personally after doing this full-time for nearly seven years I've never really had any success micromanaging it, so I am not of the opinion that whatever data I have just three days in to August has any substantial value. Nevertheless I'd like to say my fellow veterans that I for one am hanging up the towel and re-tailoring my skills to join the workforce.
Considering that in many ways we're running businesses built on top of businesses Google's decision to act so aggressively to modify search was reckless to say the least. Especially in a year that was clearly going to be one of profit taking and belt tightening its adds a level of risk that's frankly too much for me to stomach. To put it more bluntly: Google's decision to act more like a startup turned what should've been a solid 25-30% correction into an outright crash. I planned for thirty; I didn't anticipate north of sixty in my wildest dreams. That's too wide of a spread for the stress to worth the reward.
Sometimes its more lucrative to walkaway while things right themselves, and for anybody not invested too deeply with clear viable backup plans now's about that time. Cause being able to reliable double CTR as I have doesn't matter much is CPC drops 50% on a whim. You might as well call it an comeback later with a nice wad of cash, fresh state of mind, and put that knowledge you've learned from this experience into a more well thought out business plan.
ZavDogg, I think there are many of us thinking the same. Panda, Penguin, lower CPC each day is bringing me on the edge. Is chaos and mayhem; no rules except: Google knows best. And this is the problem where there is no real competition! Shame on MS and Apple!
The problem is that I'm the Adsense generation. I was just taking my first job and Adsense "saved me".
I own a company that was working great since about a year ago. Now I study how to close it...
I'm not trying to micromanage, merely observing a continuing and consistent downwards EPC slope when, at the same time, click volume is actually up.
If I were getting thousands of clicks per day I could possibly say that my niche's inventory was getting depleted however that is not the reality. Seeing irrelevant ads is one thing, seeing the same ad page after page after page is simply downright annoying, and I do not mean IBAs, I mean the same relevant niche ad continually many times in both available ad spots.
I just wonder how many of Google's own AdSensers are experiencing pain like this or are they the ones who are really raking it all in?
Double serving is definitely a growing problem. It's an option on the adwords violation reporting page now too.
I also find it very odd that the exact same ad being double or triple served often has a much higher CPC for the Lowest ad unit on the page. For example, I have 3 728x90 banners currently, each a unique ad unit. On a high CTR day... the highest unit might get .24 or less the middle unit might get .48 to .58 the bottom unit might get .84 or more. The highest CTR ad unit also changes from day to day, despite showing the same ads. I've had the same result when using the same ad unit code in all 3 locations.
Although I'm still earning ok on average, it is frustrating to see these and other patterns. It suggests to me that there may be problems with the ad serving system, or incompetence from those handling outsourced parts of it. Daily earnings reports and statistics now appear to be only partial reports with occasional random dumps of late processed data which might be delayed by up to a week. I'm guessing their outsourced click accounting just isn't able to keep up at times and doesn't bother to display the delay notification either.
I think this month started well, but clearly tanked for the past 2 days.
When you can create such blatantly ugly ads that scream "I'm an ad", then make them completely unrelated to my content, then clearly I would agree with this sediment:
Bottom of the page filler.
I have enough experience at Adsense to know that in the good times, it was ALWAYS the fact that ads were pin point relevant. That was how I could make money at this. With the random rubbish, I expect these types of earnings.
I've absolutely hit the rock bottom and I've said that probably too many times now. I was at or near four figure monthly earnings which I considered safe. The way I see it, I need about 5x the traffic to gain what I had earned before. To combat ad formats and lack of relevancy, I need an immense amount of traffic in a business where organic spots are clearly being decimated on a growing basis.
(I usually try to think from Google CEO point of view.)
During the last years, on numerous webmaster forums and blogs I read that Adsense was 'hands-down' the best way to monetize a site (in comparison to the competition). I read posts that compared Adsense to others, side by side, and the very typical conclusion was that Adsense brought 30%-50% more revenue than others.
So I think Google (rightfully from their investors' point of view) concluded it would be safe to somehow decrease revenue of Adsense publishers because they would still be happy enough to participate in the program. That is, even if revenues of a typical publisher would go down 20-30% they would still have no better / more convenient options. So it's Google's business decision and that's how business works.
(Unless my reasoning isn't up to the reality (I don't actually have a direct experience with using Adsense).)
Google (rightfully from their investors' point of view) concluded it would be safe to somehow decrease revenue of Adsense publishers
They pay us 68% of what advertisers pay them. If they decide to lower that amount, we'd hear about it. If my account says I am being paid 68% but I am seeing a drop in EPC, then it means that my advertisers are paying less per click in Adwords.
I'm getting more per click than I was in the "good times", but the CTR is down 40% and my traffic is down by 25%, which means I'm earning significantly less.
The ads I see are just so ugly compared to a couple of years ago. They look cheap, nasty and tacky (the text ones anyway).
Just looking at one page on my site I see an ad for travel insurance (my site is not travel related and I have not been looking up any information on travel) and hilariously (I have to laugh or I'd cry), an ad for "Google Advertising".
Go to my homepage, I see an ad for tyres (again, not something I've searched for and my site isn't car related), an ad for Ikea (okay, maybe I could be interested in that) and at the bottom is actually an ad related to the topic of my site.
Are they just getting less advertisers so putting any old thing up?
Best day in two months today. Traffic is abysmal still but for what's coming, today was just short of amazing. Balance that with yesterday and the day before and the day before (ad nauseam)...and it's nothing to write home about but feels good anyway. Lot's of things are in flux right now so this isn't my highest priority but it was a nice little bit of encouragement to fuel the larger fire.
Is Adsense still referred to as contextual advertising? If so, this may be contravening the trade descriptions act. I too have had no success with micromanaging Adsense over the years, but I blocked some ads that kept appearing all the time that have absolutely no relevancy to my site.
I just looked again and one of the ads to replace them - in my prime advertising space at the top of the page - is for FR4 laminates. WTF is an FR4 laminate? Could it be related to something that I looked at elsewhere and G is now serving it as IBA?
No. I checked on Wikipedia and I haven't looked at anything that even slightly resembles an FR4 laminate. I can assure you that nothing in my content is the least bit related to FR4 laminate.
Adsense revenue has gone off a cliff this year. My organic traffic has dropped, I assume mainly because of a Panda, Penguin, or Duckbilled Platypus algorithm change.
In my travel site I added some affiliate links in case visitors wanted to order good books that I recommend about the location, or want to book a hotel. Initially, I omitted to add nofollow to the links. This heinous crime obviously meant that my site, which has taken years to create and is 100% original content, must be a spammy site.
I corrected that 'error' and now that organic traffic is returning Google is repeatedly serving me junk ads that have absolutely no relevancy at all. In the past I have found that trying to micromanage Adsense by blocking ads turns into a futile game of whack-a-mole, and it is not a game that I really want to participate in. Why can't G just serve me ads relevant to my content like they used to?
One click yesterday and an RPM of 10 pence. It is no wonder that visitors aren't clicking because of the junk ads. 2012 and 2013 were great. If this continues for much longer my Adsense revenue will no longer cover hosting charges and that's when it will be time to quit completely.
It doesn't bother me unduly because Adsense has only ever been a part-time hobby, but when it was going well (up until the start of this year) it was a welcome extra income. This year it has been a complete joke and there is still no sign of any improvement. In fact, each month just seems to get worse.
I'm down around 23% so far this month too. I used to freak out when these drops occurred. Now I just wait them out. It also helps to diversify and have other revenue streams coming in. I view Adsense as a roller coaster anyway. Hang in there :)