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January 2013 AdSense Earnings and Observations

   
1:08 pm on Jan 1, 2013 (gmt 0)



Happy New Year AdSensers - Make or break year for me I reckon!
6:12 am on Jan 16, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



> Tuesday's good again. *sigh of relief

Not here. CPC slashed in half.
9:18 am on Jan 16, 2013 (gmt 0)

WebmasterWorld Senior Member



It's been a strange month. After I lost 50% of my traffic, and earnings, January has seen both clicks and CPC punching well above their weight, despite I've made no changes or additions to my site. I don't know if Adsense detects such changes and adapts its ads to suit, or if January is just an exceptional month, but if it continues like this, I will be back to my usual earnings even though my traffic is way, way down.
2:28 pm on Jan 16, 2013 (gmt 0)

WebmasterWorld Senior Member



:( Just praying for recovery here.
2:47 pm on Jan 16, 2013 (gmt 0)



january has been worst month in our history

cpc has dropped to lowest ever...less than 50% of what was in december....

traffic, page views have all been same but cpc has dropped rock bottom
3:43 pm on Jan 16, 2013 (gmt 0)

5+ Year Member



CPC slashed 50% here also.
5:16 pm on Jan 16, 2013 (gmt 0)



These stupid 728x90`s with all the text floated to the left are killing me!
6:13 pm on Jan 16, 2013 (gmt 0)



Don't want to jinx it but we're doing a little better than normal. Traffic is increasing though so AdSense has been remaining fairly consistent for January. AS usual the higher the CTR the lower the CPC/EPC.

As of yesterday (15th) it looks like we might come up a little short from December but this month started a little low due to what we believe was advertisers trying to recoup some of their December expenditures. The good news is that there are 31 days this month and the last four days are in the work week when have a higher volume of traffic.

EDIT was spelling error.
8:41 pm on Jan 16, 2013 (gmt 0)



Seems to be a pattern among some of at least, CPC has dropped significantly for me this month too. Seems especially true for USA clicks. Traffic and CTR is normal. I wonder what the cause is.
9:05 pm on Jan 16, 2013 (gmt 0)

5+ Year Member



With so many people saying Adwords is getting too competitive and they are having to bid higher and higher per click to generate clicks, why isn't this translating into higher revenues for Adsense publishers? There is often direct link between the two. Its not just on search, people are experiencing higher costs to bid on the content network as well.

Until the end of October Adsense use to work almost like clockwork for the last 3/4 years, but suddenly, revenues have gone down significantly. Lower CTR, lower CPM. Adsense has just become really cumbersome. I am increasingly focusing on affiliates so I rely less on them.

If everything was as before pre-November I would have been seeing a few record days here and there. As it is, I am far from my previous records.
1:58 am on Jan 17, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



With so many people saying Adwords is getting too competitive and they are having to bid higher and higher per click to generate clicks, why isn't this translating into higher revenues for Adsense publishers?


Our cpc (really epc) is higher than it's ever been.
7:13 am on Jan 17, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Another dismal AdSense day. :-(
9:38 am on Jan 17, 2013 (gmt 0)



A gloomy day and a bad month for Adsense :( It 70% less than what was in Dec.
1:01 pm on Jan 17, 2013 (gmt 0)

10+ Year Member



Very low figures all round here: Traffic, CTR and EPC are all dismal - but CTR seems to be the worst - yesterday CTR was half what it was last year.

I blame all this personalised remarketing stuff - the ads no longer have anything to do with what's on the page. If they're anything like the ones I'm seeing, half of them are advertising stuff people have already bought for Christmas - so they're hardly likely to click on it...

Or perhaps it's just the economy - who knows. Needs to pick up a bit - and soon!
1:27 pm on Jan 17, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Was despairing of yesterday, but an overnight click dump brought me within thirty cents of last year's entire January total, so I'm cool.
2:01 pm on Jan 17, 2013 (gmt 0)

5+ Year Member



The ads are extremely well targeted on my pages, but CTR and EPC are still dismal.
2:33 pm on Jan 17, 2013 (gmt 0)

5+ Year Member



Since the start of Jan my earnings have been consistently down 50%. eRPM is 60 - 70% down too.

Horrendous January
3:01 pm on Jan 17, 2013 (gmt 0)

WebmasterWorld Senior Member



Wednesday ended "normal" for me, only day all month. Too early to see what today brings, but recovering this months totals is very unlikely at this point. Already hoping for February...
3:18 pm on Jan 17, 2013 (gmt 0)

5+ Year Member



I think Adsense needs to go to back to content based ads as opposed to personalized ads. I am still seeing ads for something I was interested in two weeks ago. The whole point of people searching for content is that they are specifically looking for something, and my opinion is that they should be served ads related to that page. You will see higher interest.

I did some search for some gardening tools and now every site I go to I get served these ads.
3:21 pm on Jan 17, 2013 (gmt 0)

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The personalized ads are not intuitive enough to know when people lose interest in something or when their demands have been met.
5:07 pm on Jan 17, 2013 (gmt 0)

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The personalized ads are not intuitive enough to know when people lose interest in something or when their demands have been met.


Not yet.
6:16 pm on Jan 17, 2013 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Google's not stupid when it comes to making money. They're obviously seeing an improvement with personalized ads (and the advertisers want them too) so I'm pretty sure they're working across the board. They seem to be working for me (but I don't want ads directly to my content)

The day may come when the main way to get ads targeted to your content is to sell them direct.
6:23 pm on Jan 17, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Kudos again to you netmeg for calling it right on which way to go and what kind of website to make.
8:23 pm on Jan 17, 2013 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Just about half the day gone here and already up more than the last three days combined. Seems more and more to suggest there's multiple days involved for the Plex to calculate earnings now.
11:30 pm on Jan 17, 2013 (gmt 0)

WebmasterWorld Senior Member



Hoping for a click dump, as traffic and impressions climb high with extremely low CTR.
1:41 pm on Jan 18, 2013 (gmt 0)

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Forget the click dump, yesterday ended as my worst day this month! Hell, worst day of all of 2012! Worst day since 2008 when I joined and had no idea what I was doing. Worst day since...
2:57 pm on Jan 18, 2013 (gmt 0)



Thursday was another Jan 2013 average day, the US, UK, CA and AU are still providing good EPCs and yesterday even Germany joined in with a 400% increase in Page Views and Clicks plus 150% increase in EPC.
3:53 pm on Jan 18, 2013 (gmt 0)



I'm wondering if since the first of the year Google has put in a new process of validating clicks. Is it possible that high cost clicks are being held back longer and being approved in batches? What some people are reporting might suggest that. Just a thought.
9:58 pm on Jan 18, 2013 (gmt 0)



cpc is half what it used to be even of usa/ uk/ au traffic since the start of the year
11:52 pm on Jan 18, 2013 (gmt 0)



For those who mention low EPC but didn't mention CTR, are you seeing a higher CTR when you see the low EPC?

I keep beating that drum but it's the way ours goes. The last two days have been fair with high-normal CTR and high-normal EPC but most of the time the EPC goes down about 35% when our CTR reaches a certain %. It seems to me that when site visitors are more click-worthy the advertisers know they can lower their bids because they will still achieve their goals.

EDIT: Mainly US traffic on all sites.
2:42 am on Jan 19, 2013 (gmt 0)



"cpc is half what it used to be even of usa/ uk/ au traffic since the start of the year"

I am seeing something like that, too.
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