It's been a strange month. After I lost 50% of my traffic, and earnings, January has seen both clicks and CPC punching well above their weight, despite I've made no changes or additions to my site. I don't know if Adsense detects such changes and adapts its ads to suit, or if January is just an exceptional month, but if it continues like this, I will be back to my usual earnings even though my traffic is way, way down.
Don't want to jinx it but we're doing a little better than normal. Traffic is increasing though so AdSense has been remaining fairly consistent for January. AS usual the higher the CTR the lower the CPC/EPC.
As of yesterday (15th) it looks like we might come up a little short from December but this month started a little low due to what we believe was advertisers trying to recoup some of their December expenditures. The good news is that there are 31 days this month and the last four days are in the work week when have a higher volume of traffic.
With so many people saying Adwords is getting too competitive and they are having to bid higher and higher per click to generate clicks, why isn't this translating into higher revenues for Adsense publishers? There is often direct link between the two. Its not just on search, people are experiencing higher costs to bid on the content network as well.
Until the end of October Adsense use to work almost like clockwork for the last 3/4 years, but suddenly, revenues have gone down significantly. Lower CTR, lower CPM. Adsense has just become really cumbersome. I am increasingly focusing on affiliates so I rely less on them.
If everything was as before pre-November I would have been seeing a few record days here and there. As it is, I am far from my previous records.
With so many people saying Adwords is getting too competitive and they are having to bid higher and higher per click to generate clicks, why isn't this translating into higher revenues for Adsense publishers?
Our cpc (really epc) is higher than it's ever been.
Very low figures all round here: Traffic, CTR and EPC are all dismal - but CTR seems to be the worst - yesterday CTR was half what it was last year.
I blame all this personalised remarketing stuff - the ads no longer have anything to do with what's on the page. If they're anything like the ones I'm seeing, half of them are advertising stuff people have already bought for Christmas - so they're hardly likely to click on it...
Or perhaps it's just the economy - who knows. Needs to pick up a bit - and soon!
I think Adsense needs to go to back to content based ads as opposed to personalized ads. I am still seeing ads for something I was interested in two weeks ago. The whole point of people searching for content is that they are specifically looking for something, and my opinion is that they should be served ads related to that page. You will see higher interest.
I did some search for some gardening tools and now every site I go to I get served these ads.
Google's not stupid when it comes to making money. They're obviously seeing an improvement with personalized ads (and the advertisers want them too) so I'm pretty sure they're working across the board. They seem to be working for me (but I don't want ads directly to my content)
The day may come when the main way to get ads targeted to your content is to sell them direct.
Thursday was another Jan 2013 average day, the US, UK, CA and AU are still providing good EPCs and yesterday even Germany joined in with a 400% increase in Page Views and Clicks plus 150% increase in EPC.
I'm wondering if since the first of the year Google has put in a new process of validating clicks. Is it possible that high cost clicks are being held back longer and being approved in batches? What some people are reporting might suggest that. Just a thought.
For those who mention low EPC but didn't mention CTR, are you seeing a higher CTR when you see the low EPC?
I keep beating that drum but it's the way ours goes. The last two days have been fair with high-normal CTR and high-normal EPC but most of the time the EPC goes down about 35% when our CTR reaches a certain %. It seems to me that when site visitors are more click-worthy the advertisers know they can lower their bids because they will still achieve their goals.