January 2013 AdSense Earnings and Observations

[HuskyPup]

Happy New Year AdSensers - Make or break year for me I reckon!

[sgod]

We'll give it a few days.

And then what?

Probably start A/B testing different positions, after checking thoroughly to make sure there are no technical issues perhaps contributing to the earnings drop.

[Pepito]

So far, cross fingers, January is going to be similar as December, that was my best month in four years.

[scottb]

Interesting. My numbers crashed yesterday and look that way today too. I've never seen such a steep drop.

So I came here looking to see if anyone else experienced the same thing. Not good.

[Str82u]

Today is the first time in a while our CTR is about half normal but EPC is way up. Traffic is a high-normal.

[HuskyPup]

Wednesday's earnings were about 110% of January's average so far. Today started very slowly with a terribly low CTR however things have picked-up this evening (Europe time) and if I were to make a prediction it could be my best day of the month so far...I know I shouldn't have written that:-)

[Str82u]

I know I shouldn't have written that:-)

I say that all the time. Our Wednesday earnings seemed about what you saw.

In the last hour my claims from above are turning around - CTR shows a sharp increase and EPC has decreased - it's the middle of lunch hours in the US.

[jpch]

@sgod...that is probably worthwhile but I personally think most of us are just experiencing a January effect of advertisers not spending after the holidays. Should pick up as Valentine's Day approaches...I hope.

[matrix_jan]

Compared to last month this month's CPC is down 40%, CTR's up 10%. Overall the RPM is down for about 32%.

[HuskyPup]

I know I shouldn't have written that:-)

Oh...wow, surprisingly already my best day of January with some very nice click values.

All I have to now is get 10X and be back where I was a few years ago!

My new target for 2013:-)

[ember]

Going well enough that I have hired two new writers.

[Play_Bach]

The awfulness continues.

[JCKline]

@Play_Bach, same here...

I just noticed there is a definite lag with stats. One of my custom channel ads received a dismal click yesterday. This ad was removed almost a week ago. I checked to make sure the ad wasn't somewhere else by mistake (searching via dreamweaver), and it's not. I use "noarchive" to prevent Google's cache...hmmm, maybe Google translate?

[jbayabas]

Bad Thursday. Just average which I consider bad. Hope it picks up today.

[jpch]

Yesterday was bad as well for me...Page RPM 20% lower than MTD Average.

[Mentat]

After a record braking December, January is like a nightmare. eCPM is down the drain...
Is going down each day!

[JCKline]

Dismal...two OK days, then garbage.

[eeek]

Today is doing several times normal with a high CTR as well. Very weird for a Saturday.

[Swanny007]

I'm not sure if I'm allowed to say anything positive in this thread LOL but this has been my best Jan ever, and I've been with AdSense for 9.5 years. I hope it stays as Jan is usually my lowest month. Traffic isn't up much but CPC and CTR are, they went up about a month ago (big time) and it's still up. I'll take it, and bank what's left after paying the bills, since you never know!

[Str82u]

Friday was good, today is shaping up. Nothing to say about CTR and EPC, EPC up a cent or two when compared to a normal CTR.

[JCKline]

Dismal Saturday, the downward trend continues.

[matrix_jan]

Could it be that there was some kind of an update on CPC limit for pages? Starting from this month CPC has dropped significantly for those pages that have "thin content."

[HuskyPup]

Could it be that there was some kind of an update on CPC limit for pages?

Don't think so, I've had a couple of low EPC days but most have continued on from where they were in December.

[IanCP]

I still can't work out why Adsense use CPC? Cost per click? What else could it mean?

EPC or Earnings Per Click makes sense. Then again, many things AdSense do usually baffles me.

[Str82u]

I still can't work out why Adsense use CPC? Cost per click? What else could it mean?

The way you say that made me think they are trying to make us feel better by implying that is what it cost the advertiser (CPC) but that is larger than the % we earn (EPC). We could say "technically speaking, 'cost' isn't quite accurate", it's what OUR part cost the advertiser.

[netmeg]

Probly old habit and haven't gotten around to changing it.

[IanCP]

@netmeg:

I would have thought the converse was true.

[jbayabas]

Bad Monday so far... Hope it's just stuck.

[HuskyPup]

Better start to the week with second-highest Page Views, highest Click volume and second-highest Earning's day for the month, EPC at 93.33%...more please.

[JCKline]

Well it can't get any worse...oh wait, Monday did!

[jbayabas]

Tuesday's good again. *sigh of relief