October 2012 AdSense Earnings and Observations

[Play_Bach]

So far, off to a slow start.

[breeks]

Just got a click dump that took me to 2009 :)

[garyr_h]

Low day today. Something has to be wrong somewhere with relevancy. Getting half the clicks as usual.

[jbayabas]

Im heading for way above average today and there's 3 more hours to go. Im surprised not a lot are reporting good earnings. Most of my sites have high CPC today.

[zarathustra2011]

Since being hit by the latest algo, I've regained about 25% of my lost traffic, but still 50% down. My efforts are still focused elsewhere. Adsense covers my taxes with a bit of spare change left over, but no longer meets my living costs as well. I've been knocked backwards about 3 or 4 years, and suspect it will never recover.

[HuskyPup]

Yet another below average earning's day with EPC so far this month 7% down on September. This is opposite to usual at this time of year since October through to mid-November is usually one of the retailers busier periods in the US and to early December in the UK.

I have to agree that I'm seeing some very off-target ads.

[Play_Bach]

Yesterday earnings never improved, ending at less than 1% of average. Sure AdSense, whatever you say.

[Lame_Wolf]

I have to agree that I'm seeing some very off-target ads.

What is the difference between an off-target advert and a very off-target advert?
Surely, off-target is off-target.

[m0thman]

Moved some ads around last night... either it was a REALLY bad decision or the scores on the doors are updating very slowly today. Anyone else seeing this?

[HuskyPup]

What is the difference between an off-target advert and a very off-target advert?

I sell specialist construction projects.

Off-target for me would be general insurance, assuming the buildings' connection.

Very off-target would be RAC (Royal Automobile Club) membership or lump sum pensions advice.

[Lame_Wolf]

What is the difference between an off-target advert and a very off-target advert?

I sell specialist construction projects.

Off-target for me would be general insurance, assuming the buildings' connection.

Very off-target would be RAC (Royal Automobile Club) membership or lump sum pensions advice

In that case, pensions advice adverts are for the staff in later life etc., and RAC cover for the staff to make sure they can get to work. You can either see them all as related to your site/company, or, totally off-target / off-topic for your site/company.

[td22]

Moved some ads around last night... either it was a REALLY bad decision or the scores on the doors are updating very slowly today. Anyone else seeing this?

Same here.

[HuskyPup]

Taking that logic Lame_Wolf, then every advert is either on-target or off-target depending which way one looks at it.

I don't want these ads on my sites, especially the crappy pension image ones.

[Lame_Wolf]

Taking that logic Lame_Wolf, then every advert is either on-target or off-target depending which way one looks at it.

Exactly. Which is why I wanted to know what the difference was.

It's like when someone says "barely legal"... it's either legal or it's not.

[m0thman]

Talking of off target. Do those section targeting tags ACTUALLY do anything. Is there an effective way to use them?

[Lame_Wolf]

Talking of off target. Do those section targeting tags ACTUALLY do anything. Is there an effective way to use them?

IMO, not any more. Not with Interest Based adverts following you around etc.

[m0thman]

I wonder if one can assume that Google has their eye on the ball, what works best, what doesn't work etc. They must be under pressure from the competition, the dreaded FB etc.

[Lame_Wolf]

I wonder if one can assume that Google has their eye on the ball, what works best, what doesn't work etc. They must be under pressure from the competition, the dreaded FB etc.

What Google needs to do is allow more ad sizes, different styles to choose from (remember the old style 728 banners?) more fonts, and revert back to contextual adverts. It will all help against ad blindness and increase profits, but what do I know...

[Play_Bach]

> and revert back to contextual adverts.

+1 Lame Wolf
Those were the good 'ol days for me.

[Lame_Wolf]

Those were the good 'ol days for me.

Too true. CTR was higher because of it.

[Play_Bach]

I know netmeg has done well ever since Google switched over to IBAs, but my site went right down the AdSense toilet when they started serving up ads that had nothing whatsoever to do with my niche. These days I'm lucky to see 1/15th the click count I had in 2009. Guess Google is sitting on such a huge pile of cash that they don't the revenue they were making from sites like mine. Seems odd that they would throw those clicks away, but like you said Lame Wolf, "what do I know..."

[Lame_Wolf]

AFAIK, you cannot switch over to them. You have them, like it or not. I would prefer, not.

[Play_Bach]

Yes, I meant when Google switched to IBAs - not netmeg, sorry. BTW, where is she? Haven't seen a post from her in awhile now.

[edited by: Play_Bach at 11:48 pm (utc) on Oct 17, 2012]

[Lame_Wolf]

:)

[Lame_Wolf]

BTW, where is she? Haven't seen a post from her in awhile now.

I've been wondering that too, as well as Farmboy.

[r5_turbo_2]

This month is the lowest cpc I have had in years. Normally I get 1.00 per click this month I have been getting around .60.

[Lame_Wolf]

Great day today. In fact, outstanding. Total contrast to yesterday.

[scotland]

BBC Report that Google has a drop in profits in the last Quarter [bbc.co.uk...]
Maybe it is time they listened to the people on Webmasterworld and how Google is screwing up Google Search and Adsense programme

[nomis5]

If that BBC report is correct, and the BeeB normally are correct, then this is earth shattering news. For the last few years G profits have increased significantly every quarter come this and that event. This time they have dropped significantly.

?

The fall was so unexpected that G shares were suspended until the end of trading today.

[Lame_Wolf]

The fall was so unexpected that G shares were suspended until the end of trading today.

They were suspended because the printers released it before they should have, and was incomplete.

[zarathustra2011]

I know times change, but I remember when Altavista, Yahoo and Netscape were really popular choices for searches, with very little to choose between them. I wouldn't be sad if Google loses their monopoly in the future and we were back to having several popular alternatives. The rubbish Google is bringing up in my searches of late, pains me. I am slowly converting to Bing - only wish they gave me a bit more traffic!