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What is the difference between an off-target advert and a very off-target advert?
In that case, pensions advice adverts are for the staff in later life etc., and RAC cover for the staff to make sure they can get to work. You can either see them all as related to your site/company, or, totally off-target / off-topic for your site/company.What is the difference between an off-target advert and a very off-target advert?
I sell specialist construction projects.
Off-target for me would be general insurance, assuming the buildings' connection.
Very off-target would be RAC (Royal Automobile Club) membership or lump sum pensions advice
I wonder if one can assume that Google has their eye on the ball, what works best, what doesn't work etc. They must be under pressure from the competition, the dreaded FB etc.What Google needs to do is allow more ad sizes, different styles to choose from (remember the old style 728 banners?) more fonts, and revert back to contextual adverts. It will all help against ad blindness and increase profits, but what do I know...