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October 2012 AdSense Earnings and Observations



5:11 pm on Oct 1, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member

So far, off to a slow start.


5:54 pm on Oct 1, 2012 (gmt 0)

Slowish and low EPCs at the moment for me, get those hamsters revved up:-)


6:56 pm on Oct 1, 2012 (gmt 0)

5+ Year Member

One account stuck for sure today (October 1st 2012) - other account flying. Must be the hamsters.


8:34 pm on Oct 1, 2012 (gmt 0)

5+ Year Member

Slow start here, they keep taking money back which is not helping.


9:24 pm on Oct 1, 2012 (gmt 0)

WebmasterWorld Senior Member lame_wolf is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

Slow start here, they keep taking money back which is not helping.
Probably because of those large ugly blue boxes. People clicking in error. I wish they would get rid of them. They are worse than those backward/forward arrows they had last year.


9:54 pm on Oct 1, 2012 (gmt 0)

5+ Year Member

Ugly blue boxes look OK on smartphone and out of place on tablet. They don't seem to be able to tell the two apart and treat them both as mobile.


1:45 am on Oct 2, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

Horrific. I've been here many times lately saying this and that about how since 2012, I've hit the skids. I've said in the past I've had record low days. I've been down many times in the past six months questioning everything I've done with the past five years.

Here ye. Here ye. My throat is slit. My website(s) traffic is a tragedy. Me earnings? Let's put it this way. In early 2012 when I was peaking for my Adsense career, I could have made in 30 minutes what I've made for all of today. In fact, 15 minutes could have surpassed this total today.

I'm very pessimistic about this. Can my sites rebound from whatever happened this weekend? Perhaps. There is a LOT riding on this. If not this is it. The end of the road. I say F this. Built on organic traffic means what?

Trust me, this isn't some random rant. I've dealt with ups and downs. I have a thick skin. I've got good sites and some not so great. This is beyond anything that is close to respectable. The latest Google update chopped off my head. Squashed. Been through all the other ones and various penalties over the years. Five years of building an absolute worthless POS.

Aside from that, life is great! Sun is shining.

So my daily report is that it's so low it's beyond laughable. It's related to traffic drops in my instance for sure. I don't want to be misleading here. The funny part of this is the fact that the site I was at Adsense In Your City with, and getting advice for, had its heart ripped out. It's worth a roll of pennies at best right now.


2:21 am on Oct 2, 2012 (gmt 0)

5+ Year Member

So were you doing article marketing on that site and/or other various linking?

The reason I ask is because we had 3 sites that we played all the linking games with and 3 that had nothing but good content (purest of white hat).

The WH sites have had boosts in traffic of 25% with Panda and 25% with Penguin. The sites that we did article marketing and linking on all got totally wacked by Google. Only traffic they get is from Yahoo/Bing.

Luckily the clean sites were all in Finance.


2:38 am on Oct 2, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

I was writing articles and creating content and building sites. This has nothing to do with DS websites.

Keeping on topic, I've had about $0.20 movement since my last post. For the first time I can really say with conviction that there's no point in checking my stats during the day.


3:10 am on Oct 2, 2012 (gmt 0)

5+ Year Member

So sorry to hear - my wife and I have been where you are twice since 2001 - we lost everything once when PPC got toasted over at Yahoo/Bing. We went back to all natural organic which in the long run has been much more profitable. The smartest thing we did is work hard developing direct business relationships with merchants and sell them advertising.

Basically removed Google as the middle man. The advertisers are really happy paying much less per click and we get a consistant amount per click which is more than Adsense EVER paid.

The advertisers are REALLY happy and we're really happy. Google is out :-) Some of our sites we removed Adsense all together.


3:31 am on Oct 2, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

Thanks for the advice. It's what I need frankly right now so I really appreciate that. Based on this experience, if I ever speak or consult with anyone regarding the website world, I'm tainted about time vs. reward.

Just checking on earning, nothing is moving for me. I'm doubtful I will check again because this is beyond embarrassing for me. Absolute rock bottom. I don't say this lightly trust me.


6:17 am on Oct 2, 2012 (gmt 0)

WebmasterWorld Senior Member

They pretty much destroyed all my sites too MrSavage, including my main website, which has lost 75% of its traffic. Since the 28th September, they've flushed me down the toilet. Eight years of hard work.
Today was actually surprisingly okay, despite the huge drop in traffic, couple with very few clicks. The clicks I got were the highest EPC I've ever had (smart pricing kicking in?). Problem is I wouldn't expect that to last.

How are your sites in terms of optimisation?


10:12 am on Oct 2, 2012 (gmt 0)

My Coppermine Gallery has definitely been hit, again, but not as badly as I first thought. Interestingly although page views for it are -35%, my CTR has almost doubled therefore actual earnings from it are up.

All other sites are looking normal.

What I am puzzled about is a domain name I sold some 15-18 months ago and which now has a good site on it is showing up in my Performance Reports, I also have a Google.dz in there as well...what's all that about?


10:49 am on Oct 2, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

I feel guilty posting my continued above average earnings. Even today, my CPC is quite high. I may be getting high quality traffic as the the reason of surge of earnings.

@MrSavage, I was in similar situation 2 years ago. My traffic was hit really bad. What I did is build new sites which talk about my forte. Now I have 7 sites. It took me over a year of sacrifice and now my traffic and earnings have recovered and even higher than before.

Direct advertising will only work short term. Google still out earn them all. I want to say never give up but I know you feel hopeless. Don't be. Create new sites. You will hit a jackpot eventually. Good luck!


1:10 pm on Oct 2, 2012 (gmt 0)

Create new sites. You will hit a jackpot eventually.

I wouldn't be so certain about that. My 3rd largest site is undoubtedly not only the best site I've ever constructed and in my 40+ years of trade experience and opinion there is only one other site that matches it, yet it seemingly can't get anywhere near the traffic I feel it deserves in comparison.

I want to add more to it but when I have another site that only features 10 widgets yet beats it hands down every day I sometimes wonder whether to move it to a new domain name and host it elsewhere.

We've all seen it, the Google annihilation of sites that simply do not warrant it and the scrapers and scammers promoted above the originals whereas Bing does not seemingly have any of these problems.

So what to do? All my sites do well in Bing etc therefore I obviously do not want to lose those positions therefore my thinking at present is to create a completely new site, new template, new registration details under a different domain name and hosted elsewhere just to see what, if any difference, it makes.

It sure as hell is a crazy thing to have to contemplate however when we have an algo seemingly out of control with ad hoc updates supposedly targetting specific new Google ideas, what choice remains?


5:01 pm on Oct 2, 2012 (gmt 0)

WebmasterWorld Senior Member

Dismal here. One great click, refresh. then earnings gone.


5:39 pm on Oct 2, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member

Yesterday earnings down to just 15% of average. :-(


6:41 pm on Oct 2, 2012 (gmt 0)

5+ Year Member

Traffic way up today, earnings way down, hopefully just delayed reporting.


10:08 am on Oct 3, 2012 (gmt 0)

Good Tuesday, CTR up again, I'd be happy with this improvement for the remainder of the month assuming, of course, my recent additions and refinements are the reason.


1:18 pm on Oct 3, 2012 (gmt 0)

WebmasterWorld Senior Member

Tuesday never recovered. CTR was at an all time high, yet CPC was soo low it didn't matter. I had one great click that was taken as quickly as it came.


1:46 pm on Oct 3, 2012 (gmt 0)

5+ Year Member

Don't know if it's Penguin, Panda or Monkey update
but the finance sites spiked last two days - $395 yesterday and $53 by 5:30 AM Mountain time


3:16 pm on Oct 3, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

Still above average Tuesday. Usually my high earnings start mid November. Looks like I'm going to have a good year. Thanks, Goog!


8:57 pm on Oct 3, 2012 (gmt 0)

Awful month so far. Back to 2004 earnings. Whatever my site was smacked with on Friday.... EMD or whatever else they rolled out just punched my site right in the face. After never recovering from Panda... this is brutal.
I wouldn't be so bummed if what WAS ranking was super stellar. It's not. Some of it is outdated crap - just bigger more branded sites. ::sigh::


12:43 am on Oct 4, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

I don't think you guys will be hearing from me regarding daily observations. With all my yapping over the months, it's hit the point where there is literally no point in reporting this garbage. Wherever I WAS headed in the past, it's now rubble. The destination (success) is that pot of gold that exists at the end of the rainbow. To me, success with Google organic traffic is that pursuit. Sure someday you will get there. Adsense success stories? Let's see some of those 6 months later. Get my point? Regardless of this situation for myself, it's been fun and eye opening. A waste of time certainly, but interesting none the less. I see a flaw in a plan where you depend on the free organic traffic hand outs to earn a living. As evidenced by myself, that can disappear overnight. I'm no rookie at this so take that for what it is.

To keep on topic, I'm half way to yesterdays total. So in reality, my earnings are about on par with traffic. My invalid clicks activity has subsided at least! I certainly won't be qualifying for next years Adsense in Your City!

A key point to remember. Adsense success is dependent on organic traffic. Therein lies the conundrum. Good luck and I hope you all chose well in your topics and subjects. This in a sense is my closing post in this thread. Bah, at least when I was a musician and spending time playing, I have a tangible skill at the end of the day. This pursuit? Yeah. I'm out.


2:50 am on Oct 4, 2012 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member Top Contributors Of The Month

I feel you, MrSavage. Eventhough Ive been doing well the past several months, I still live in fear that everything will be taken away. Nothing in life is forever, they say. There will always be challenges each of us must face -- it's up to us how to handle them.

Incredibill gave a good advice in some of the posts I read, something like "when you're doing great, save." That's what I did when my traffic collapsed 2 years ago. But you know, the trial was a blessing in disguise. I realize I should not rely on one site so I created many. And I should not just rely on Adsense as sole source of income so I made some sites paid subscription only. I've also tried to improve myself by studying graphic design, programming, and English. I have time to do them because I had a lot of savings when Adsense earnings were overflowing. I've learned from my mistakes. I am wiser, confident, and stronger now. And I'm ready if ever my earnings go down again.

If I can give an advice.. there's only one way to do well with Adsense: traffic -- quality traffic, lots of it. If you don't have it, then you won't go very far.

I wish you the best in your future endeavors.


7:25 am on Oct 4, 2012 (gmt 0)

The last couple of weeks of September saw a significant improvement, almost back to expected earnings. I didn't post anything here because I didn't want to jinx it.

I needn't have bothered staying quiet. Judging by the first few days it looks like October, normally a good month for me, is back in the disaster zone.


8:37 am on Oct 4, 2012 (gmt 0)

5+ Year Member

Well one thing for sure - the only site we have doing well are blogs which get the lion's share of traffic. Before P&P were rolled out by G our unique visitor count monthly was just over 23000 and now it's just under 32000.

Think Google loves blogs with a ton of content.

Fingers crossed - maybe they'll flatten my sites next.


10:28 am on Oct 4, 2012 (gmt 0)

WebmasterWorld Senior Member play_bach is a WebmasterWorld Top Contributor of All Time 5+ Year Member

Yesterday earnings at 30% with only a fraction of usual click count. Webmaster Tools shows a 2/3 drop in search queries starting on September 29. Been flatlined ever since. :-(


11:49 am on Oct 4, 2012 (gmt 0)

It would be interesting to know who's getting all the traffic many have reported losing? Non-AdSense sites, sites that people do not check the SERPs and their stats, large or branded sites just seeing a nice uptick in visitors?

Wednesday was not so good for me owing to an average drop in EPC caused by less than average US and UK clicks at normal values plus a lot of lower value clicks from all over the globe.

It looks to me that the Panduin EMD update has more or less settled now resulting in my B&M sites seemingly unaffected however my trade widget directory Coppermine Gallery has settled at about -30% BUT its earnings are still the same.

I still do not comprehend why this gallery was first hit in May 2011, I'm sure Google got its knickers in a twist with it since there is no other gallery like it on The Net. If it weren't so large I'd consider reconstructing it using lightbox but that would take for ages with no guarantee of any return...hmmm.


1:42 pm on Oct 4, 2012 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

MrSavage, I feel for your position at the moment and your posts are an education indeed.

A couple of positive steps though can be taken. First, wait two weeks and see what the situation is then. Almost certainly, but not definitely, it will be the same.

If nothing has changed, apply to G to have your sites reconsidered for re-inclusion in the G SERPS at the correct level. Who knows, it has worked for some and it just might work for you.

For my two EMDs that have been decimated, that's my plan.

Then, if that doesn't work, use your content elsewhere either through redirects or simply moving the content.

My particular take on the above para will be to create a mobile site with exactly the same content using:

<link rel="alternate" media="only screen and (max-width: 600px)" href="http://www.mysite/pageurl"> on the existing site and:

<link rel="canonical" href="http://mysire/pageurl"> on the new mobile site.

That way the content won't be considered as duplicate and, who knows, it just may take off as a mobile site.

Next, sign yourself up to a G+ profile and use the rel authorship tag to claim ownership of your pages and possibly increase your chances of being listed in the SERPS.

Bottom line is is do something to change the profile of your sites in G's perspective and see if that works.

The very best of luck and think of other ways as well as the above to change how G perceives your sites.
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