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April 2012 AdSense Earnings & Observations

     
4:07 pm on Apr 1, 2012 (gmt 0)

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March was one heck of a roller coaster ride for me and many others, let's hope they've ironed out whatever it is they've been attempting to do!
8:22 am on Apr 6, 2012 (gmt 0)

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One reason my earnings have dropped is due to Google via Blogger changing the .com address to a co.uk - the blogs no longer show on Google (at the moment) due to the redirect - all links to the sites are also "broken" - really clever stuff by the PhD's in Google [support.google.com ]
9:13 am on Apr 6, 2012 (gmt 0)

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removing adsense makes big sense ... 5 clicks for not one cent ! Great job dudes !
11:07 am on Apr 6, 2012 (gmt 0)

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Earnings going in reverse today: was 18 units, then 24, then 23, now 17... clicks remain the same.
2:09 pm on Apr 6, 2012 (gmt 0)

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since the end of 2010 they've been dropping the eCPM / RPM every other 3 months. When are they going to stop? eventually they'll start charging me for displaying their ads...
2:47 pm on Apr 6, 2012 (gmt 0)

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Dead.
6:30 pm on Apr 6, 2012 (gmt 0)

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Well it is Good Friday.
7:23 pm on Apr 6, 2012 (gmt 0)

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My earnings are currently just under 10% of Good Friday 2011...it's not the specific day for me, it's the broken Google.

CTR so far at 60% of April average, broken, broken broken!
7:59 pm on Apr 6, 2012 (gmt 0)

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Still dead here.
Worst. Lag time. Ever.

I'm off to go watch Titanic 3D and then hit the pub. That should sufficiently distract me for the next five hours. Hopefully afterwards they'll be some sign of life in my AdSense stats. Yikes. :-|
8:37 pm on Apr 6, 2012 (gmt 0)

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Pah!
You get a dump, then they take most of it back. It's not as if my visitors could mistake content from adverts.
9:40 pm on Apr 6, 2012 (gmt 0)

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Best day of the month so far and there's still almost half a day of reporting to come. Yesterday, OTOH, was the worst day of the month. My graph looks like a close-up of a saw: even-numbered days good, odd days bad. Google, what's up with that?
10:08 pm on Apr 6, 2012 (gmt 0)

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Yesterday was my best day and today looks sad. I have a "saw blade" here too.
6:42 am on Apr 7, 2012 (gmt 0)

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One of my worst days for several years. Just terrible.
8:19 am on Apr 7, 2012 (gmt 0)

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I expect AdSense know what they are doing.

How else could we all be enjoying this munificent day?

Wasn't this the very day decades back, some American astronaut floated around making the rest of us peons looking like just some "all so rans"?

I'm in a "bitter mood"
9:16 am on Apr 7, 2012 (gmt 0)

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F***ing ridiculous...
10:06 am on Apr 7, 2012 (gmt 0)

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Friday was my third-worst ever AdSense earnings' day ever with normal Friday page impressions, actual click volume was the lowest ever and as for CTR, just how is it possible to be so low?

Google seems to have achieved the impossible, making money out of absolutely nothing.

My UK earnings with a completely normal impressions' day were 5% of Thursday...totally fubard.
10:46 am on Apr 7, 2012 (gmt 0)

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Lousy yesterday here too with one of the lowest click counts - ever. Traffic was a little lower than usual, but not THAT low. Why are things so messed up?
1:43 pm on Apr 7, 2012 (gmt 0)

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My Adwords conversions are just about zero. After 8 years of acceptable performance, they suddenly dropped like a rock starting Match 1st. The organic serps are also a churning mess.

I finally paused all my campaigns until I can see some lasting stability and relevancy in the Google results. The new highly touted localization feature is completely broken...at least for my area.

If I make no money, Google makes no money and we all lose.
1:50 pm on Apr 7, 2012 (gmt 0)

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Hi Everyone - I just joined so that I could add my thoughts to the discussion. I, too, am having a bad month. The trend is definitely downward. Traffic is down, CPC and RPM are going down, and the first few months of the year are usually really good for my website. Despite adding content at a regular pace (two to three pages per day of quality stuff!), I'm not seeing all that work pay off. This is very discouraging.

Last year I had considered leaving my full time job to focus entirely on my website, but it looks like I'll have to wait a little longer. You can't count on Adsense. Just as you can't count on regular, full-time employment anymore.

What's causing the problems? One thing, I think, is that the emergence of Facebook has really had an impact on web traffic. Instead of surfing the net, many people around the world go to Facebook and surf that. Sure, it's an inane and narcissistic daily exercise, but the people at Facebook have figured out how to keep visitors coming back and keep them on the site for longer and longer periods of time. Time is a limited commodity. The more time people spend of Facebook, the less time they have to go to other places on the internet.

Another thing that has happened is that there are more people out there who have their own website and are creating more competition for each individual niche. I know this is true within my little corner of the world. The number of websites and YouTube channels that compete with me have exploded over the last few years; however, I was one of the first to arrive on the scene, so that gives me first-mover advantage.

I'm still optimistic that things will be back to normal, but in the meantime, it's good to have a group of fellow sufferers with whom to commiserate.
2:01 pm on Apr 7, 2012 (gmt 0)

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backdraft7 -- I use Adwords too, and I've experimented with a lot of different options in running ads. The company calls me occasionally and offers personalized help in scheduling ads and discovering new keywords. This helped a little but more than anything, I think it just helped Google make more money. There's a conflict of interest, isn't there?

Anyway, I have also experimented with stopping my Adwords campaign completely, and it always results in a loss of good traffic. Now I'm experimenting by raising my bids believing that I'll get better traffic. I spend a lot of money every day on Adwords.

I agree the localization feature doesn't seem to work if the geographic area is too small, but for entire countries, it has worked for me 95% of the time.
2:24 pm on Apr 7, 2012 (gmt 0)

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Yesterday...my statscounter recorded 28 exist link activity while adsense only recorded 8 clicks... who am I to believe?
3:15 pm on Apr 7, 2012 (gmt 0)

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Welcome to WebmasterWorld Whatagreatdayitis

What's causing the problems? One thing, I think, is that the emergence of Facebook has really had an impact on web traffic.


The problem is that on 6th May 2011 Google slashed my CTR by half over night. Originally I put it down to Panda 2.1 I think it was, but no, I have not had ONE day since with earnings that even achieved my average prior to that date. That was Google, pure and simple, that was nothing to do with social networking, for whatever reason it was Google that massacred AdSense on my sites.

FWIW my SERPs rankings are fine, not that they earn anything now.

@ElvisFan

I keep seeing this as well. How accurate do you think Statcounter AdSense exits are?
3:55 pm on Apr 7, 2012 (gmt 0)

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It's really too bad that Yahoo! couldn't get it together with YPN to offer a competitive product to Google. If there was an alternative, determining statistical anomalies would be much easier. With the very limited AdSense tools we publishers have to work with, trying to make sense of the free fall many are experiencing is simply beyond us. Back in in the YPN days, I could toggle back and forth between the two and see which really was the superior program. It was AdSense. Not so sure anymore.
4:05 pm on Apr 7, 2012 (gmt 0)

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D'oh, I borked something on three of my sites this week while working on the new design. Once my dev fixed it, things picked up a bit. This one's on me.
4:09 pm on Apr 7, 2012 (gmt 0)

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It's just a little past 9:00am here and I've almost reached the same earnings total for all day yesterday. Crazy.
4:15 pm on Apr 7, 2012 (gmt 0)

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I made some changes and I'm doing better with AS. I used to be loaded up with ValueClick ads but they have been paying less and less so I pulled them all from my major sites. My sites are much cleaner and folks read more pages so I likely get more AS clicks.

I also blocked about a half dozen pointless ads using the new ad interface but the thing that really seemed to make my AS earning grow was turning off all three options under Allow and block ads > Advanced settings and also blocking Google Adwords ads ($75 free trial) from appearing (I've had bing, yahoo and webcrawler which also performed poorly blocked for a long time). Now most of my ads look well targeted at least on my machine.

I'm still running at only a tiny fraction of my 2004-2005 AS peak earnings but every little bit helps. It does make me a bit uncomfortable knowing that having removed ValueClick I am now even more Google dependent. Good luck to one and all.
4:46 pm on Apr 7, 2012 (gmt 0)

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I've just been checking stats and something is clearly not right.

Today on my biggest URL channel I have had ZERO AdSense clicks.

On that URL channel I have two 728 x 90 ads, the one at the top of the page is the Google ad with no clicks, at the bottom of the page I have my own ad promoting my widgets leading to one of my sites...so far today that has already had 18 clicks.

Either my ad is far superior to everyone else's OR something is completely and utterly borked, my guess is the magnificence of the borkedness!
5:01 pm on Apr 7, 2012 (gmt 0)

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Sounds like my yesterday, HuskyPup. I can understand an average swing in click count and earnings from day to day, but steep drops like yesterday just don't make sense. Chalk it up to the not-real-time reporting we get these days.
5:17 pm on Apr 7, 2012 (gmt 0)

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@HuskyPup
I believe Statcounter is correct... however, when I did some further checking found that only USA and Canada clicks were counted not Japan or Italy... which begs me to ask why... are we being penalised for none region clicks...
5:46 pm on Apr 7, 2012 (gmt 0)

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Well the "saw blade" line chart continues in it's down slope for today. Time to cut wood.
6:06 pm on Apr 7, 2012 (gmt 0)

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I believe Statcounter is correct


Hmmm...my biggest site is hardly showing any exit links through AdSense ads but it is showing exit links through my ads however my B&M sites are showing plenty of AdSense exit links.

“Curiouser and curiouser!” Cried Alice...why would people suddenly stop clicking AdSense ads? All the exit links they are clicking on are widget related therefore it's not as though they're on my big site by mistake.

The next experiment will be to remove the AdSense 728 x 90 and have my ads at the top and bottom of that specific URL.
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