March 2011 is already my best ever Adsense month ... still with a bit of time to go. I've been in the programme since the middle of 2006.
The start of this month was my best ever start to a month but the second half hasn't been quite as good as the first half. Not bad, but not as good.
No one statistic is exceptional - individually I've had more page impressions, higher CTR, higher average EPC in some previous months but they have all combined in such a way this month to give me my best earnings overall.
The 1p and 2p clicks have still been there, in addition to quite a few clicks without any earnings at all which I assume G regards as invalid.
Whatever G has done with the search algorithm recently seems to have helped me. I have always created original content that simply isn't available elsewhere but when I searched previously on my keywords I just got a load of MFA and non-information sites. This left me frustrated.
That seems to have changed now. The visitors who want information are now finding it; and they have more interest in the ads. Basically, better and more relevant traffic.
I'm pleased but previous experience with Adsense tells me that nothing lasts for long. Next month could be my worst and I am already prepared for it. With Adsense hope for the best but expect the worst and you can't be disappointed.
Everything was running nicely until that last maintenance day and apart from one day it's been downhill ever since.
1st-20th v 21st to 31st will make an interesting comparison.
March was heading to be my first month since October whereby I would have been ahead of the previous year's comparable month however it's been so much lower since the 21st all the gains have been lost.
It's March 30th, and things are at their worst. I've been away all day, and just logged in at 4:21pm EST, and traffic is normal, but only 2 extremely low paying clicks. I pray for a click dump, but I won't hold my breath. All-in-all it's been my best month yet, but only because of my SEO tools being added to all those newsletters. If things were normal with all my traffic, It'd be a glorious Month.
31st March saw my worst earnings' day of the month with my lowest EPC day. My actual click volume was precisely the daily average but with an earnings' rate of 80% for the month BUT 76.5% compared to 1st to 20th March.
March 2011 v March 2010 was 94.7%
March 2011 v February 2011 was 112.6%
1st Quarter 2011 v 1st Quarter 2010 was 85.5%
Poor Google, very, very poor and definitely not heading in the right direction mostly, it would seem to me, because of CTR and huge Smart Pricing anomalies.
For instance, 31st March I had one channel with 11.4% of click volume generating 31% of earnings!
Was this a channel crammed full of expert technical analysis, product history, supply information, the perfect niche widget page?
No, it was a frigging Coppermine photo gallery!
Just why doe we bother creating these wonderful pages and sites when Google hasn't a clue what we are doing and rewards keyword domain name MFAers and scrapers?