Forum Moderators: martinibuster
We have staed previously that many of these type of sites are a direct copy of Googles business model and I see this as a move by google to reduce competition from te market. They created it by mistake and now are eliminating it.<not trolling....just thinking outside the box a bit>
Removal of content network?....no Google doesn't want to eliminate this, but shifting search term sites to their site results in direct profits. This has been the shift that Google has been showing in previous quarters with a higher percentage of revenue being allocated to direct search terms.
A rising tide lifts all boats, and Google obviously wants the content network to continue growing (as it has continued to do quarter after quarter after quarter).
I think the real reason for discouraging arbitrage is to keep AdSense ads from being devalued and ultimately ignored by users. This latest change is like the "Quality Score" change on the AdWords side: It's a necessary tactic to ensure the long-term viability of the network.
Example add:
___________________________________
Large selection of blue widges. ¦
Buy blue vidgets online. ¦
Blue widgets in stock. ¦
____________________________________¦
And the landing page:
_______________________
Blue ringtones here ¦
Widgets there ¦
I have nothing... ¦
Go search again blue ¦
Again... nothing.. ¦
_______________________¦
Thats my 2c.
Pex
Yes, that's what I sense as well. While Google no doubt made money from the MFA crowd, the problem of co-existence with them and the non-MFA publishers was incompatible (with the non-MFA publishers getting the fuzzy end of the lolly pop!). Somebody had to go or the AdSense brand would lose credibility - glad to hear Google made the right choice.
Since I first saw it on the front page!
Actually it does look like they are trying to unload some the junk on new Advertising system by MS. If the new Brand is overloaded within, polluted with nonsense, it’s kind of hard to grow by concentrating on Abuse with Lack of experience.
But at the same time: Run FOREST, Run
:)
I'm also curious as to the number of people talking about increased profits at the moment - when this isn't/shouldn't really show any difference until the 1st of June.
A lot of MFA and arbitrage site owners are probably frantically cleaning up their acts in anticipation of begging Google for reconsideration.
Most are probably attempting a "house-cleaning" over the next few days/weeks.